Director, Public Relations

Are you a public relations professional with a passion for telling the stories behind the startups?We are seeking a strategic PR professional to elevate our client's (Filterbuy) profile across the business media and drive viewership/listenership on the company's digital and audio content (YouTube and podcast). Filterbuy is now an industry leader in the indoor air quality industry, but not by accident. Its founder & CEO, David Heacock, was a former Wall Street professional who left everything behind to disrupt the industry. His obsession with excellence and willingness to take risks no one else would have put Filterbuy in the leadership position they are in. We're excited to showcase the story.We're looking for a strong, strategic storyteller who can uncover the company and founder stories that will appeal most to business media, retail partners and customers, and deliver demonstrable growth in brand and founder reputation and awareness. The successful candidate will be able to identify and storytell around the business insights that demonstrate the company's unique strategies and guiding principles that have led to its success, as well as the advice and instruction that can help other founders and businesses to succeed as well.This role will also manage the identification and booking of guests, logistics, and briefing materials for the company's podcast, promote each episode as they publish, and identify strategic partnership opportunities to help drive podcast growth (ie, crossover episodes).As PR Director, you will have the opportunity to lead the company's PR and podcast booking efforts - a whole new vertical of the company - from the ground up. And while you'll largely be leading, you won't be at it alone. You'll receive support from industry veterans that have worked across some of media's leading companies and startups across a variety of industries to hone your communications strategy and set you up for success.What you'll do:Develop and execute a compelling PR strategy that will elevate Filterbuy's YouTube and digital media platforms.Uncover the most compelling business and founder stories and share them with journalists.Leverage Filterbuy's videos in media outreach to secure interviews that tell the fascinating story of the company and founder journey and capture the ongoing innovations and evolution within the company.Manage the booking of guests, logistics and briefing materials for the podcast, as well as the promotion of each episode as they publish.What you'll gain:Cutting-Edge Knowledge : Dive deep into advanced business and operations strategies and real-world business applications.Creative Autonomy : You'll have room to creatively lead, develop and execute a public relations and podcast guest-booking strategy that will drive measurable growth and positive positioning/reputation for the brand and founder.Career Growth : Enhance your skills as a producer and storyteller, making a significant impact on both the company, the wider business world, and your professional journey.Relationship-Building:

You'll develop relationships with top tier media and business leaders.Basic Requirements:Experience : 5-7+ years in strategic communications, public relations, and media relations.Required Skills : Strong writing ability, project management experience, a track record of building and maintaining relationships with the media, a track record of results. Ideally looking for someone with experience working with media companies (and ideally podcasts) and/or startups more broadly (booking podcasts and founder interviews). Experience with executiveBusiness Acumen : Strong interest, curiosity, and passion for business and operations, and a knowledge of the driving narratives within business and entrepreneurship media. Strong media relationships at both the local and national level. Adaptable, creative, can-do attitude. Attention to detail, organized.Storytelling Ability : Ability to identify and shape compelling storylines from across the company, tying them to relevant trends and news moments in the broader business landscape and supporting with anecdotes and data/research.Leadership : Ability to run autonomously and lead the development of a communications strategy and content marketing strategy from scratch. Ability to collaborate with others.Location : Willingness to work in-office in West Palm Beach, Florida (relocate if needed)Perk and Compensation:Competitive Salary : $85,000-$100,000 total annual compensationWork Environment : Join us in our West Palm Beach office, working directly with the CEO and a team of innovators, and a growing digital media departmentResources : Access to essential public relations resources upon requestIf you're ready to take on a leadership role in public relations, collaborate with top industry experts, and help us redefine what authenticity and transparency looks like in the business world, we'd love to hear from you.Apply now and become the driving force behind our next big success story!