BIOMERIEUX, INC.
Sr Marketing Manager, Lab and Clinical Consultancy
BIOMERIEUX, INC., Salt Lake City, Utah, United States, 84193
Sr Marketing Manager, Lab and Clinical Consultancy
Location: Field, UT, United States Position Type: Unfixed Term Job Function: Marketing
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A world leader in the field of in vitro diagnostics for more than 60 years, bioMerieux provides diagnostic solutions which determine the source of disease and contamination to improve patient health and ensure consumer safety. In North America we have more than 6,200 team members across 11 sites or subsidiaries, including Salt Lake City-based BioFire Diagnostics and one subsidiary in Montreal, Canada. Come and join a family-owned global company with a long-term vision, and a human-centered culture.
Description Primary Duties This Sr. Marketing Manager, Lab and Clinical Consultancy will partner closely with the US CSO service line leaders along with the Business Development Manager, Integrated Solutions and the Global Clinical Market Manager, Lab consultancy, as well as key stakeholders across US Marketing, Commercial Operations, Finance, and Sales, to ensure the value of our service offerings is well-supported, sufficiently understood, and promoted. This role requires substantial working knowledge of the IVD industry, the customer service function, marketing skills and commercial execution. * Create Lab Consultancy solution value offers that link the value of particular service offerings to the bioMerieux integrated solution * Propose a strategy and implementation plan for the development of a clinical consultancy offer * Ensure Lab Consultancy pricing strategy that is consistent with broader clinical operations strategy and goals * Develop and implement a campaign strategy to drive awareness and lead generation * Develop and maintain subject matter expertise regarding competitor service offers and opportunities to either highlight or augment bioMerieux service offers to drive competitive differentiation * In coordination with the Integrated Solutions marketing team, collaborate with upstream global marketing teams about customer and market needs that may inform future developments, investments or strategic direction for customer service offer * Ensure collateral and promotional material articulating service value are incorporated in the integrated digital campaign strategy. * Develop customer engagement tools that reinforce the differentiating value of the service as part of the bioMerieux integrated clinical solution. * Develop strategic yearly plans and budgets. Training and Education Bachelor's degree required with emphasis on marketing and/or microbiology and/or laboratory science experience preferred.
Experience
10+ relevant multifunctional experience in a clinical laboratory and/or commercial experience in product management, marketing, sales and/or customer service experience.Experience in the diagnostics IVD industry strongly preferred. Knowledge, Skills and AbilitiesIVD instrumentation subject matter expertise. Lab informatics subject matter expertise preferredResults oriented; ability to design scalable solutions to address business questions and/or challenges; self-motivated and organized to successfully complete high-quality work projects on time; attentive to detail.Ability to work across business lines and partner with various stakeholders to build consensus and achieve business results.Strong customer-facing skills from needs identification to delivering executive business case presentation.Ability to lead and effectively collaborate across multiple marketing and sales organizations.Strong analytical skills, with proven track record of crea tivity in problem solving and customer needs resolution.Strong customer facing... For full info follow application link.
Location: Field, UT, United States Position Type: Unfixed Term Job Function: Marketing
Share: share to e-mail Share on Facebookshare to facebook Tweetshare to twitter Share on LinkedInshare to linkedin
Apply Now >
A world leader in the field of in vitro diagnostics for more than 60 years, bioMerieux provides diagnostic solutions which determine the source of disease and contamination to improve patient health and ensure consumer safety. In North America we have more than 6,200 team members across 11 sites or subsidiaries, including Salt Lake City-based BioFire Diagnostics and one subsidiary in Montreal, Canada. Come and join a family-owned global company with a long-term vision, and a human-centered culture.
Description Primary Duties This Sr. Marketing Manager, Lab and Clinical Consultancy will partner closely with the US CSO service line leaders along with the Business Development Manager, Integrated Solutions and the Global Clinical Market Manager, Lab consultancy, as well as key stakeholders across US Marketing, Commercial Operations, Finance, and Sales, to ensure the value of our service offerings is well-supported, sufficiently understood, and promoted. This role requires substantial working knowledge of the IVD industry, the customer service function, marketing skills and commercial execution. * Create Lab Consultancy solution value offers that link the value of particular service offerings to the bioMerieux integrated solution * Propose a strategy and implementation plan for the development of a clinical consultancy offer * Ensure Lab Consultancy pricing strategy that is consistent with broader clinical operations strategy and goals * Develop and implement a campaign strategy to drive awareness and lead generation * Develop and maintain subject matter expertise regarding competitor service offers and opportunities to either highlight or augment bioMerieux service offers to drive competitive differentiation * In coordination with the Integrated Solutions marketing team, collaborate with upstream global marketing teams about customer and market needs that may inform future developments, investments or strategic direction for customer service offer * Ensure collateral and promotional material articulating service value are incorporated in the integrated digital campaign strategy. * Develop customer engagement tools that reinforce the differentiating value of the service as part of the bioMerieux integrated clinical solution. * Develop strategic yearly plans and budgets. Training and Education Bachelor's degree required with emphasis on marketing and/or microbiology and/or laboratory science experience preferred.
Experience
10+ relevant multifunctional experience in a clinical laboratory and/or commercial experience in product management, marketing, sales and/or customer service experience.Experience in the diagnostics IVD industry strongly preferred. Knowledge, Skills and AbilitiesIVD instrumentation subject matter expertise. Lab informatics subject matter expertise preferredResults oriented; ability to design scalable solutions to address business questions and/or challenges; self-motivated and organized to successfully complete high-quality work projects on time; attentive to detail.Ability to work across business lines and partner with various stakeholders to build consensus and achieve business results.Strong customer-facing skills from needs identification to delivering executive business case presentation.Ability to lead and effectively collaborate across multiple marketing and sales organizations.Strong analytical skills, with proven track record of crea tivity in problem solving and customer needs resolution.Strong customer facing... For full info follow application link.