Sonepar USA
Marketing Specialist
Sonepar USA, Upper Marlboro, Maryland, United States, 20772
Own Your Expertise, And Your FutureAtCapital Electric,we embrace what makes us unique. As a company with local roots and global reach,we thrive on the diversity of our associates and the different ways each of us contributes to our success. What keeps us at the forefront of progress? Our people. No matter where they work or who they are, we trust in their individual skills and qualities and give them everything they need to reach their full potential.Marketing Specialist - Digital Marketing
The Opportunity:We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the strategy, development, and execution of a variety of marketing initiatives - with a focus on digital marketing and external communications.
Our Goal:To deliver valuable, effective marketing campaigns that will significantly contribute to the growth and long-term success of our organization.
The Candidate:Successful candidates must have a strong work ethic with the ability to learn and adapt quickly. As part of the Marketing team, you will be working in a fast-moving environment managing multiple projects at once, while closely collaborating with others. This role requires a high level of creativity, attention to detail, project management skills and the ability to effectively communicate ideas.Essential Duties & ResponsibilitiesDevelop deep understanding of target audience behavior on-and-off site to better inform and optimize creative, conversion points, and channels utilized.Plan, create, execute, and monitor multichannel campaigns that drive target audiences from awareness through to conversion utilizing search, social media, on-site ads, email and more.Monitor key performance indicators such as reach, conversion rate, cost per acquisition, and quality of converted audience to understand performance and drive continuous improvement.Identify marketing trends and key opportunities for innovation.Collaborate closely with marketing team members and other internal stakeholders (e.g. sales, procurement, operations) to ensure alignment and successful implementation of marketing initiatives.Implement strategies and support administration of manufacturer marketing co-op programs.Conduct A/B testing, interpret and analyze data, identify and implement optimization opportunities.Manage and curate content for social media to drive website traffic and increase customer engagement.Craft effective messaging and develop engaging content for both print and digital.Effectively utilize communication vehicles to effectively promote products, services, customer events, eCommerce platform and overall company brand.Work with external agencies and vendors to execute effective marketing programs.Coordinate and provide support for marketing events, tradeshow, and customer seminars, including overseeing logistics, managing registrations, and developing promotional collateral.Contribute to the team environment by performing related tasks as required.Qualifications:2+ years' experience in B2B marketing, communications, advertising, or related field.Bachelor's degree in marketing, communications, business, or related field.Great work ethic; Thrives working in highly collaborative environment.Excellent organizational and time management skills; Strong attention to detail.Ability to prioritize and multitask in a fast-paced environment.Strong written and verbal communication skills.Fast learner with ability to problem solve.Good understanding of analytics, data, and reporting in Google Analytics or similar tools is preferred.Experience working within a website CMS preferred.Proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Outlook, SharePoint, Teams).Experience with InDesign, Photoshop, Illustrator, Marketo, or SproutSocial a plus, but not required.Exemplifies qualities of our leadership mindset of
Adapt, Dare, Learn.We offer excellent training, career advancement opportunities, and a competitive compensation package to include vacation time, sick time, full health benefits, 401(k) and more.Capital Electric is an EEO Employer.
About Us:Capital Electric is The Electrical Distributor of Choice in the Mid-Atlantic region and a proud member of the Sonepar family. Capital Electric delivers excellence in service, products from the finest lighting and electrical manufacturers, extensive application expertise, and customized, comprehensive solutions to our customers. Altogether, we serve customers in the District of Columbia, Maryland, Virginia, Delaware, Pennsylvania, West Virginia, North Carolina, South Carolina and Georgia from over 70 locations and from our central distribution center and company headquarters in Upper Marlboro, MD.Capital Electricis also part of the Sonepar family, an independent family-owned company with global market leadership in B-to-B distribution of electrical products, solutions and related services. Sonepar entered the US in 1998 and continues to grow due to strategic acquisitions and organic growth. Today, Sonepar serves the market through a network of companies with over 400 locations nationwide.Stay up to date with Capital Electric, follow us on LinkedIn, Instagram, Twitter and Facebook.Equal Employment Opportunity StatementSonepar is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call
or email .
EEO is the LawApplicants and employees are protected under Federal law from discrimination. To learn more, Click here.
Pay Transparency Non-Discrimination ProvisionSonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.
The Opportunity:We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the strategy, development, and execution of a variety of marketing initiatives - with a focus on digital marketing and external communications.
Our Goal:To deliver valuable, effective marketing campaigns that will significantly contribute to the growth and long-term success of our organization.
The Candidate:Successful candidates must have a strong work ethic with the ability to learn and adapt quickly. As part of the Marketing team, you will be working in a fast-moving environment managing multiple projects at once, while closely collaborating with others. This role requires a high level of creativity, attention to detail, project management skills and the ability to effectively communicate ideas.Essential Duties & ResponsibilitiesDevelop deep understanding of target audience behavior on-and-off site to better inform and optimize creative, conversion points, and channels utilized.Plan, create, execute, and monitor multichannel campaigns that drive target audiences from awareness through to conversion utilizing search, social media, on-site ads, email and more.Monitor key performance indicators such as reach, conversion rate, cost per acquisition, and quality of converted audience to understand performance and drive continuous improvement.Identify marketing trends and key opportunities for innovation.Collaborate closely with marketing team members and other internal stakeholders (e.g. sales, procurement, operations) to ensure alignment and successful implementation of marketing initiatives.Implement strategies and support administration of manufacturer marketing co-op programs.Conduct A/B testing, interpret and analyze data, identify and implement optimization opportunities.Manage and curate content for social media to drive website traffic and increase customer engagement.Craft effective messaging and develop engaging content for both print and digital.Effectively utilize communication vehicles to effectively promote products, services, customer events, eCommerce platform and overall company brand.Work with external agencies and vendors to execute effective marketing programs.Coordinate and provide support for marketing events, tradeshow, and customer seminars, including overseeing logistics, managing registrations, and developing promotional collateral.Contribute to the team environment by performing related tasks as required.Qualifications:2+ years' experience in B2B marketing, communications, advertising, or related field.Bachelor's degree in marketing, communications, business, or related field.Great work ethic; Thrives working in highly collaborative environment.Excellent organizational and time management skills; Strong attention to detail.Ability to prioritize and multitask in a fast-paced environment.Strong written and verbal communication skills.Fast learner with ability to problem solve.Good understanding of analytics, data, and reporting in Google Analytics or similar tools is preferred.Experience working within a website CMS preferred.Proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Outlook, SharePoint, Teams).Experience with InDesign, Photoshop, Illustrator, Marketo, or SproutSocial a plus, but not required.Exemplifies qualities of our leadership mindset of
Adapt, Dare, Learn.We offer excellent training, career advancement opportunities, and a competitive compensation package to include vacation time, sick time, full health benefits, 401(k) and more.Capital Electric is an EEO Employer.
About Us:Capital Electric is The Electrical Distributor of Choice in the Mid-Atlantic region and a proud member of the Sonepar family. Capital Electric delivers excellence in service, products from the finest lighting and electrical manufacturers, extensive application expertise, and customized, comprehensive solutions to our customers. Altogether, we serve customers in the District of Columbia, Maryland, Virginia, Delaware, Pennsylvania, West Virginia, North Carolina, South Carolina and Georgia from over 70 locations and from our central distribution center and company headquarters in Upper Marlboro, MD.Capital Electricis also part of the Sonepar family, an independent family-owned company with global market leadership in B-to-B distribution of electrical products, solutions and related services. Sonepar entered the US in 1998 and continues to grow due to strategic acquisitions and organic growth. Today, Sonepar serves the market through a network of companies with over 400 locations nationwide.Stay up to date with Capital Electric, follow us on LinkedIn, Instagram, Twitter and Facebook.Equal Employment Opportunity StatementSonepar is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call
or email .
EEO is the LawApplicants and employees are protected under Federal law from discrimination. To learn more, Click here.
Pay Transparency Non-Discrimination ProvisionSonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.