Apple
Social Marketing Strategist - Apple Music
Apple, Culver City, California, United States, 90232
Summary
Posted: Aug 2, 2024
Weekly Hours:
40
Role Number: 200561480
Apple's Services - App Store, Apple Music, Apple Books, Apple Podcasts, and many more - are the most exciting and dynamic in the world! Our teams work together to craft products and experiences that impact people's lives in ways they could not have imagined. Finding new ways to connect with our customers is always top of mind. The Services Social Marketing team is seeking a social media strategist to bring to life the organic social marketing strategy and program for Apple Music. The Social Marketing Strategist - Music will cover owned and operated channels and will collaborate with artist and partner channels. The ideal candidate is passionate about music and culture, has experience managing cross-functional projects and initiatives, and knows how to optimally leverage social to tell impactful stories and cultivate an engaged audience.
Description
- Develop social-first concepts, campaigns, and programs that feed into Apple Music's owned social channels as well as artist and partner channels - Lead social briefings for campaigns, formats, and initiatives - Work with multiple cross-functional teams on planning and executing integrated campaigns and projects on social - Evangelize social best practices to cross-functional teams and stakeholders, internally and externally - Demonstrate thought leadership and perspective around best-in-class social trends, ideas, and strategy for key marketing moments such as New Releases, Super Bowl Half Time Show, evergreen Apple Music Radio efforts, and more - Hands-on support for programming and publishing, as needed, across owned social channels - On-call nights and weekends as needed - Manage agency relationships
5+ years experience in digital/social marketing in the music space3+ years managing agencies and vendorsExperience working directly with creators, artists, and other external partners to collaborate on social marketing effortsAbility to understand and use data to inform strategic decisions, including audience insights, platform trends, content performance benchmarks, social listening, etc.Experience working in a multifaceted environmentExcellent storytelling and presentation skillsAbility to work nimbly and navigate ambiguity with confidenceStrong leadership and negotiation skillsAbility to juggle multiple campaigns and projects simultaneouslyExperience working with high-profile talent on high-stakes projects
Preferred Qualifications
Futuristic thinker and creative problem-solver to ensure Apple Music is uniquely ahead of the curve, cementing a position as a leader in innovative social media storytellingTuned in to cultural trends and conversations in music, fashion, sports, tech, and entertainmentUnderstanding of media, technology, and the ever-changing landscape of social platforms, audiences, and behaviorsCollaborative and team-oriented approach resulting in shared successDemonstrates professionalism and work ethic with the ability to set boundariesExcellent communicator and collaborator, pitching new ideas and gaining buy-in across multiple teams and leadership
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $108,200 and $165,200, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
More
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.
Posted: Aug 2, 2024
Weekly Hours:
40
Role Number: 200561480
Apple's Services - App Store, Apple Music, Apple Books, Apple Podcasts, and many more - are the most exciting and dynamic in the world! Our teams work together to craft products and experiences that impact people's lives in ways they could not have imagined. Finding new ways to connect with our customers is always top of mind. The Services Social Marketing team is seeking a social media strategist to bring to life the organic social marketing strategy and program for Apple Music. The Social Marketing Strategist - Music will cover owned and operated channels and will collaborate with artist and partner channels. The ideal candidate is passionate about music and culture, has experience managing cross-functional projects and initiatives, and knows how to optimally leverage social to tell impactful stories and cultivate an engaged audience.
Description
- Develop social-first concepts, campaigns, and programs that feed into Apple Music's owned social channels as well as artist and partner channels - Lead social briefings for campaigns, formats, and initiatives - Work with multiple cross-functional teams on planning and executing integrated campaigns and projects on social - Evangelize social best practices to cross-functional teams and stakeholders, internally and externally - Demonstrate thought leadership and perspective around best-in-class social trends, ideas, and strategy for key marketing moments such as New Releases, Super Bowl Half Time Show, evergreen Apple Music Radio efforts, and more - Hands-on support for programming and publishing, as needed, across owned social channels - On-call nights and weekends as needed - Manage agency relationships
5+ years experience in digital/social marketing in the music space3+ years managing agencies and vendorsExperience working directly with creators, artists, and other external partners to collaborate on social marketing effortsAbility to understand and use data to inform strategic decisions, including audience insights, platform trends, content performance benchmarks, social listening, etc.Experience working in a multifaceted environmentExcellent storytelling and presentation skillsAbility to work nimbly and navigate ambiguity with confidenceStrong leadership and negotiation skillsAbility to juggle multiple campaigns and projects simultaneouslyExperience working with high-profile talent on high-stakes projects
Preferred Qualifications
Futuristic thinker and creative problem-solver to ensure Apple Music is uniquely ahead of the curve, cementing a position as a leader in innovative social media storytellingTuned in to cultural trends and conversations in music, fashion, sports, tech, and entertainmentUnderstanding of media, technology, and the ever-changing landscape of social platforms, audiences, and behaviorsCollaborative and team-oriented approach resulting in shared successDemonstrates professionalism and work ethic with the ability to set boundariesExcellent communicator and collaborator, pitching new ideas and gaining buy-in across multiple teams and leadership
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $108,200 and $165,200, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
More
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.