Apple
WW Social Media Specialist, Marcom
Apple, Sunnyvale, California, United States, 94087
Summary
Posted: Jul 31, 2024
Weekly Hours:
40
Role Number: 200560680
Marcom is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The WW Social Media Specialist will have deep understanding of the different behaviors and paid media opportunities across all social media platforms globally. As an authority on best practices, this role will directly impact how Apple shows up in social environments. Success in the role requires that you have strong collaboration skills and can work cross functionally across the media, ad, social, creative and geo teams. As a strong and collaborative partner to our WW media agency, following through with KPI's and reporting will ensure that learnings and optimizations are properly socialized. We strive to build on any learnings for a clearer path forward!
Description
Primary day-to-day responsibilities include but are not limited to: leading Marcom in our paid approach to social media which includes influencers, creators, emerging behaviors and handling launches. Collaborating cross-functionally with various partners in strategic and tactical approaches to all platforms globally. Accountability for staying on top of any new buying approaches, ad opportunities or emerging behaviors in the social landscape. Partnering closely with the Data Science team in measurement frameworks and reporting cadence, and having the knowledge/capability to adapt/adjust the strategy based on learnings and best practices. Influential in the social space, getting collaborators on board with ideas and expertly leading this unique function within a lean media team.
10+ years of experience in digital and social media with significant time spent at a media/social media agencyDocumented expertise on social media behaviors, paid media opportunities, and best practicesExperience with social media reporting in order to accurately validate measurement and successVendor management experience (influencing without authority), ideally leading vendors to think creatively and strive for successDigital tech and data/privacy parameters knowledge
Preferred Qualifications
Keen understanding of the various media channels, campaign KPIs and buying documentationRecord of building partnerships and working collaboratively with others to meet shared objectives. Ideally, able to present a POV while crediting others for their contributions and accomplishmentsCultivating innovation at every turn, creating new and better ways for the organization to be successfulStrategic thinker with a passion for social media and innovative routes to market. Entrepreneurial and confident in your decisionsGlobal social media experienceAbility to move swiftly and put learnings into action while seeing the big picture. Imagining future scenarios, and creating strategies to sustain competitive advantageA multi-tasker who can balance multiple initiatives at once with the ability to prioritize opportunities with true ROI
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $179,000 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
More
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.
Posted: Jul 31, 2024
Weekly Hours:
40
Role Number: 200560680
Marcom is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The WW Social Media Specialist will have deep understanding of the different behaviors and paid media opportunities across all social media platforms globally. As an authority on best practices, this role will directly impact how Apple shows up in social environments. Success in the role requires that you have strong collaboration skills and can work cross functionally across the media, ad, social, creative and geo teams. As a strong and collaborative partner to our WW media agency, following through with KPI's and reporting will ensure that learnings and optimizations are properly socialized. We strive to build on any learnings for a clearer path forward!
Description
Primary day-to-day responsibilities include but are not limited to: leading Marcom in our paid approach to social media which includes influencers, creators, emerging behaviors and handling launches. Collaborating cross-functionally with various partners in strategic and tactical approaches to all platforms globally. Accountability for staying on top of any new buying approaches, ad opportunities or emerging behaviors in the social landscape. Partnering closely with the Data Science team in measurement frameworks and reporting cadence, and having the knowledge/capability to adapt/adjust the strategy based on learnings and best practices. Influential in the social space, getting collaborators on board with ideas and expertly leading this unique function within a lean media team.
10+ years of experience in digital and social media with significant time spent at a media/social media agencyDocumented expertise on social media behaviors, paid media opportunities, and best practicesExperience with social media reporting in order to accurately validate measurement and successVendor management experience (influencing without authority), ideally leading vendors to think creatively and strive for successDigital tech and data/privacy parameters knowledge
Preferred Qualifications
Keen understanding of the various media channels, campaign KPIs and buying documentationRecord of building partnerships and working collaboratively with others to meet shared objectives. Ideally, able to present a POV while crediting others for their contributions and accomplishmentsCultivating innovation at every turn, creating new and better ways for the organization to be successfulStrategic thinker with a passion for social media and innovative routes to market. Entrepreneurial and confident in your decisionsGlobal social media experienceAbility to move swiftly and put learnings into action while seeing the big picture. Imagining future scenarios, and creating strategies to sustain competitive advantageA multi-tasker who can balance multiple initiatives at once with the ability to prioritize opportunities with true ROI
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $179,000 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
More
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.