Chobani
Influencer and Partnership Manager
Chobani, New York, New York, us, 10261
Summary
The Influencer and Partnership Manager will support our Senior Director of Consumer Marketing in developing and executing influencer marketing strategies and managing key partnerships to drive brand engagement, awareness and sales across our full portfolio. The ideal candidate will have a strong network in the influencer community and experience in forging strategy partnerships that align with our brand values and business objectives.Responsibilities
Develop and execute data driven influencer marketing campaigns that align with brand objectives and target audienceIdentify and cultivate relationships with high potential influencers, content creators, and brand ambassadors to expand brand reach and engagementNegotiate contracts and manage relationships with influencers and partners to ensure deliverables are met on time and within budgetSource and develop strategic partnerships with complementary brands, retailers, and organizations to expand brand reach and achieve marketing objectivesCollaborate with marketing, PR, and social media teams to integrate influencer campaigns with broader marketing initiativesTrack, analyze, and report on the performance of influencer campaigns and partnerships, providing insights and recommendations for optimizationStay informed about industry trends and best practices in influencer marketing and partnershipsCollaborate with internal teams (marketing, creative) to develop engaging content for influencer campaignsManage influencer and partnership budgets effectively, ensuring ROI and cost-efficiencyOversee influencer gifting, product seeding, and outreach programsMonitor and respond to influencer and partner inquiries and feedback in a timely mannerRequirements
5+ years of experience in influencer marketing or brand partnerships, preferably within the CPG industryProven experience as an Influencer or Partnership Manager in the CPG industry or related fieldStrong network of influencers and content creators across various platforms (Instagram, YouTube, TikTok, etc)Excellent understanding of social media platforms, influencer landscapes, and content creation best practicesDemonstrated success in developing and executing influencer marketing campaigns that drive measurable resultsStrong negotiation, communication, and interpersonal skillsAbility to think strategically, analyze data, and make data-driven decisionsCreative mindset with the ability to identify new opportunities and trendsAbility to manage multiple projects simultaneously and meet deadlinesPassion for brands and a keen understanding of consumer trendsAbout Us
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers - Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail.Chobani uses food as a force for good in the world - putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.For more information, please visit www.chobani.com and www.lacolombe.com, or follow us on Facebook, Twitter, Instagram and LinkedIn.Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.
#LI-VK1Compensation Range:$92,800.00-$139,200.00, plus bonus.
The Influencer and Partnership Manager will support our Senior Director of Consumer Marketing in developing and executing influencer marketing strategies and managing key partnerships to drive brand engagement, awareness and sales across our full portfolio. The ideal candidate will have a strong network in the influencer community and experience in forging strategy partnerships that align with our brand values and business objectives.Responsibilities
Develop and execute data driven influencer marketing campaigns that align with brand objectives and target audienceIdentify and cultivate relationships with high potential influencers, content creators, and brand ambassadors to expand brand reach and engagementNegotiate contracts and manage relationships with influencers and partners to ensure deliverables are met on time and within budgetSource and develop strategic partnerships with complementary brands, retailers, and organizations to expand brand reach and achieve marketing objectivesCollaborate with marketing, PR, and social media teams to integrate influencer campaigns with broader marketing initiativesTrack, analyze, and report on the performance of influencer campaigns and partnerships, providing insights and recommendations for optimizationStay informed about industry trends and best practices in influencer marketing and partnershipsCollaborate with internal teams (marketing, creative) to develop engaging content for influencer campaignsManage influencer and partnership budgets effectively, ensuring ROI and cost-efficiencyOversee influencer gifting, product seeding, and outreach programsMonitor and respond to influencer and partner inquiries and feedback in a timely mannerRequirements
5+ years of experience in influencer marketing or brand partnerships, preferably within the CPG industryProven experience as an Influencer or Partnership Manager in the CPG industry or related fieldStrong network of influencers and content creators across various platforms (Instagram, YouTube, TikTok, etc)Excellent understanding of social media platforms, influencer landscapes, and content creation best practicesDemonstrated success in developing and executing influencer marketing campaigns that drive measurable resultsStrong negotiation, communication, and interpersonal skillsAbility to think strategically, analyze data, and make data-driven decisionsCreative mindset with the ability to identify new opportunities and trendsAbility to manage multiple projects simultaneously and meet deadlinesPassion for brands and a keen understanding of consumer trendsAbout Us
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers - Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail.Chobani uses food as a force for good in the world - putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.For more information, please visit www.chobani.com and www.lacolombe.com, or follow us on Facebook, Twitter, Instagram and LinkedIn.Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.
#LI-VK1Compensation Range:$92,800.00-$139,200.00, plus bonus.