Director, Social Media

DIRECTOR, SOCIAL MEDIAAt Inizio Evoke, we come together-to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human.In the journey of your life, your career should make a difference.As a Director, you will be the senior lead responsible for the hands-on planning, management and implementation of social-focused client programs while actively participating in new business and in-line growth for the agency. You will continue to serve as a lead social media client contact while also effectively managing and guiding mid-to-junior level staff as they implement social media tactics for client programs. Your time should be spent ensuring the overarching social strategy is solid and metrics are being met on every level, nimbly shifting approaches as necessary to ensure client business objectives are being reached. You are well-versed and experienced across social platforms, demonstrating deep experience and knowledge both internally and externally. You're able to speak to best practices and trends and provide your POV both internally and with clients. As a Director, you are taking on greater oversight of social media hours allocated on client budgets, providing projections for staff charts. Further, you are expected to have a more dedicated role in the professional development of your direct reports along with providing education to account teams and across the agency as appropriate, liaising with your own manager to ensure staff development is a top priority. Typically, the Director, Social Media:Serves as senior lead representing the social media team for at least 3 core social clients and/or major projects depending on overall scope of the client engagementTypically has 7-10 years' relevant experienceManages assigned projects independently with 1-2 direct reportsActively participates in new business efforts, whether growing current business or helping to secure new clientsReports into the Vice President, Senior Vice President or Executive Vice PresidentKey Responsibilities:Client PartnershipDevelops and cultivates relationships with clients and external audiencesThoughtfully counsels clients based on social media landscape and business goals, showcasing ability to marry social media tactics up to client's broader strategy; takes immediate action on client feedbackDevelops social strategies based on client objectives, defining measurable KPIs and proactively assessing results on an ongoing basis to set benchmarks, inform content strategy and ensure successProactively directs planning and execution of social media projects ensuring timeliness, efficiency and high-quality delivery of resultsPossesses skills necessary to handle issues management, mobilizing teams to respond to issues and provide strategically sound recommendations to clients on how to handle/address issuesDeep experience in developing social SOPs/playbooks and establishing channel guidelinesAbility to coach and train client and internal teams in social and influencer best practices (e.g., 101 sessions) in collaboration with EVPPlays active role in developing and tracking budgets related to client social media activities, with ability to mentor mid-to-junior level staff on financials as appropriateSupports Global Head of Engagement Strategy and Head of Engagement Strategy in monthly/quarterly forecasting and developing Engagement Strategy staff plans for core clientsAble to gather information to make appropriate decisions for clients and internal teamsManages multiple priorities at once and with easeServes as quality control and final review of social content prior to client deliveryBusiness Development & OperationsResearches, develops and presents new business proposals, gaining more confidence and experience leading new business effortsParticipates in organic/new business pitches with confidenceIdentifies and realizes opportunities for organic account growth by offering new social tactics, ideas and upsells current offering on the account where they are embeddedUnderstands key issues to be considered when making decisions and has the ability to formulate strong recommendations based on experience and dataUtilizes data to drive agency recommendations and idea generation including ability to lead social listening and research projects to uncover clear and actionable insightsDemonstrates in-depth knowledge of social media strategies and platform nuances across primary social channels - Facebook, Instagram, X, LinkedIn - with working knowledge of YouTube, Pinterest, Snapchat and TikTokDemonstrates an understanding of Evoke KYNE's mission and values and a commitment to the growth and success of the companyCollaborates with EVP to continue to enhance social/influencer capabilities, suggesting new offerings or ways to elevate current practices and approachesLeadership & TeamworkWorks collaboratively with account teams and other specialty teams, with ability to seamlessly flex between teams/management stylesDemonstrates initiative, resourcefulness and works through issues independently as much as possible and effectively collaborates when appropriateServes as a resource to account teams to educate and provide strategic counsel on social and influencer programsProactively seeks continued education including via social platform trainings and external social and digital skill-building coursesAssists in onboarding new specialty team members and account team members to best practices for working with social teamProvides direct and constructive feedback to junior team members, supporting them in developing fundamental skill sets (copywriting, research, project management, community management, etc.)Serves as a role model for junior team membersConducts annual reviews for direct reports (as appropriate) and regular check-ins, overseeing professional development and opportunities for growth and advancementSupervises junior staff by mentoring, motivating, coaching and providing clear and consistent feedbackRole models company values and inspires an inclusive cultureEffective CommunicationPlays a major part in drafting and providing oversight in development of social media strategies inclusive of those for corporate and unbranded/patient channelsRobust knowledge of social media best practices across channels and keen eye for reviewing social content for consistency, voice, channel nuances, brand/program style and developing analytics reports to report on resultsCollaborates with account teams to set appropriate timelines and follows established processes of leveraging strategic briefs and ensuring social team inclusion as appropriateDon't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.#J-18808-Ljbffr