Senior Manager, Event Marketing

6021 Connection Drive, Irving, TX, 75039, USA Epsilon is the leader in outcome-based marketing. We enable marketing thats built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID, the most accurate and stable identity management platform representing 200+ million people, Epsilons award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the worlds top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 9,500 employees in over 40 offices around the world.For this role, Epsilon is looking for a Senior Manager, Event Marketing to join our growing Corporate Events team. Our Events team plans, executes, and owns a wide range of in-person events, including small- and large-scale industry conferences as well as bespoke activations and proprietary events. This role will report to the Senior Director of Event Strategy and work closely with multiple internal teams with a strong focus on collaboration with sales and marketing teams.What youll do:Own the end-to-end management and execution of industry conference sponsorships and stand-alone activations for key Epsilon verticals.Leverage superior project management, organization, and communication skills to ensure seamless execution across all events.Partner with internal marketing teams to develop bold event strategies and creative activations that generate pipeline and revenue with a key focus on ROI and ensure consistent strategy/messaging across all event efforts.Create and implement strategies (pre-, post- and during events) to drive lead generation and engagement across events.Audit both contracted and new events against strategic criteria to determine audience fit, identify potential new opportunities, and collaborate with key sales and/or product stakeholders on best events to ensure Epsilon is present at the right events.Set goals and track key performance metrics related to event success, such as on-site meetings/engagements, lead generation, post-event follow-up and ROI.Build strong relationships with key internal stakeholders and collaborate closely to build consensus, align on goals, develop cohesive strategy, and execute on deliverables deadlines.Manage ongoing vendor and event partner relationships, including sourcing, negotiation, contract management, and invoice/payment.Additional responsibilities as assigned.About you:Able to do your best work in a team setting and autonomously.Well-developed interpersonal and problem-solving skills.Proud to share in teams success.Wants to grow a career with a great company.What youll bring:6+ years of experience managing industry conferences and/or bespoke events, both large and small scale, in B2B technology and/or event production agency industry.Experience collaborating with sales and other cross-functional teams as well as leadership on event strategy and execution.Excellent skills in communication, teamwork, project management, problem solving, and attention to detail with ability to work with and present to all levels and functions of the organization.Proven record of leading complete events or diverse work streams from initial objective setting through development, execution, and measurement.Ability to project manage with remote contributors and stakeholders efficiently and effectively.Time management and problem-solving skills, with the ability to manage multiple events simultaneously.Bachelors degree in marketing, business, communications, or related field.Applicable industry knowledge (media, advertising, tech, etc.).Strong proficiency in MS Office, especially PowerPoint and Excel. Nice to have: experience with Salesforce, Splash and Workfront.Willingness to travel to events as needed (20%).When youre one of us, you get to run with the best.For decades, weve been helping marketers from the worlds top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilons best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements.Epsilon is an Equal Opportunity Employer.#J-18808-Ljbffr