Director, Social Media

If youre passionate about becoming a Nationwide associate and believe you have the potential to be something great, lets talk. At Nationwide, on your side goes beyond just words. Our customers are at the center of everything we do and were looking for associates who are passionate about delivering extraordinary care.This Columbus based hybrid role is compensation grade H3.As a leading financial services provider, we understand the importance and power of social media and its ability to help our organization connect with customers and deliver on our brand promise. We are seeking a talented individual to lead a team of professionals dedicated to meeting customer needs and delivering best-in-class business outcomes. The Social Media Director will be responsible for developing and executing a comprehensive social media strategy that aligns with Nationwides mission, vision and goals, and includes a robust content strategy, community management, reporting and analytics, influencer marketing and Nationwides social selling program. This role requires a strategic thinker with a proven track record of leading teams, nurturing relationships, building and fostering online communities across traditional and novel social media platforms, and delivering dynamic social media campaigns for B2B and B2C audiences. The ideal candidate will possess expert-level insights, be able to lead a team to identify and track against key performance indicators (KPIs), and be able to communicate effectively with both internal and external stakeholders.The Social Media Director will be expected to:Strategy Development: Develop and implement a robust social media strategy that supports the companys overall objectives.Identify key performance indicators (KPIs) and set measurable goals to track the success of social media initiatives.Team Leadership: Lead, mentor, and inspire a team of social media professionals to execute the strategic vision.Foster a collaborative and innovative team environment.Relationship Management: Build and maintain strong relationships with internal stakeholders, including marketing, communications, and executive teams.Manage relationships with external agencies and partners to ensure alignment and effective collaboration.Expert Insights and Counsel: Provide expert-level insights and strategic counsel to key stakeholders on social media trends, best practices, and emerging platforms.Stay informed about industry developments and competitor activities.Content and Messaging: Oversee the creation and curation of compelling and authentic content that resonates with social media audiences.Ensure consistent messaging across all social media channels that aligns with the companys brand and values.Performance and Reporting: Monitor, analyze, and report on social media performance, providing actionable insights and recommendations.Communicate performance metrics, insights, and strategic direction to executive leadership.Candidate is required to have or obtain Series 6 and Series 26 licenses within 120 days of hire.Knowledge, Abilities and Skills:Strong understanding of foundational marketing principles, strategies, tactics and trends. Demonstrates high proficiency in digital marketing channels with an emphasis on social media. Working knowledge of marketing technology and tools. Ability to develop and implement social media strategies aligned to business goals. Strong leadership skills, with a proven ability to effectively interact and influence leaders. Excellent communication and problem-solving skills. Highly proficient in analyzing data to measure performance. Demonstrates ability to build trust and alignment across large cross-functional teams and leaders.MINIMUM JOB REQUIREMENTS:Bachelors degree in Marketing, Communications, or a related field.Minimum of 7-10 years of experience in social media management, with at least 3 years in a leadership role.Proven track record of developing and executing successful social media strategies.Strong understanding of social media platforms, tools, and analytics.Excellent communication, leadership, and interpersonal skills.Ability to think strategically and creatively.Bring knowledge of Social Media management platforms (Sprinklr, Hootsuite, etc.).Set up, maintain, and operate social media channels (LinkedIn, Facebook, Instagram, etc.).Experience in the financial services industry is a plus.Reporting Relationships: Reports to AVP, Social Media. Four or more direct reports. May be responsible for matrix reporting relationships and virtual teams.Job Description Summary:With the customer always top of mind, our Digital Marketing professionals work in a culture that fosters new ideas, champions career advancement, amplifies leadership opportunities and values learning. If you are always ready to innovate, drive improvement and can thrive in a constantly evolving environment, we want to know more about you!As a Director, you'll lead your teams digital work in support of Nationwide business goals. You'll own the development and execution of digital strategies and plans that support long term sustainable growth. We'll count on you to inspire and motivate the team elevate their thinking and develop user-focused solutions and engaging campaigns.Key Responsibilities: Ensures teams digital work includes web, internet, email, social media, and mobile, focusing on both business and consumer.Identifies problems and innovates digital solutions to reach assigned customer group through digital media options. Develops, implements, and directs local and national campaign strategies including marketing communication plans (e.g., advertising, promotions, direct mail, media, sponsorship, online display, search, email, mobile, social etc.) and creative.Directs internal and external creative resources, agency relationships, and tactical specialists in the timely development, execution, and integration of campaigns.Leads an insights and analytics focused team for a wide array of digital projects. Partners with analytics to drive data and information to forecast usage, competitor and customer behavior, understand target audiences, and successfully gets results.Establishes a digital culture where an open exchange of ideas is valued. Reviews current technology and recommends updates and improvements that will benefit the department. Stays current on digital industry trends, sees the big picture, explores possibilities, and provides impactful resources to inspire new ideas.Maintains knowledge of business unit's vision and strategic priorities. Examines their challenges, analyzes the market, their key target segments and their competitors; turns these into significant resources for the digital team.Leads, directs, and coaches others regarding the use of digital applications of branding within area of responsibility. Ensures consistency of the digital brand experience for all customers.Partners with other marketing teams to develop and plan campaign strategies and initiatives to meet business objectives. Handles client demand, prioritizing the workflow to ensure the team is focused on the highest priority work.Provides management, salary planning, training and development, process and organizational planning and recruits and retains staff.May perform other responsibilities as assigned.Reporting Relationships: Report to Associate Vice President/Vice President level or higher. Manages a team of four or more Digital Marketing professionals and may have matrix reporting relationships and virtual teams.Typical Skills and Experiences: Education: Undergraduate degree in marketing, communication, advertising or related field preferred; masters degree is desirable.Experience: Typically, 10 or more years of related experience in marketing, email, web development and strategy, advertising, media or brand management. Validated experience and success in leadership and helping a team.Knowledge, Abilities and Skills: Combined in-depth knowledge of marketing principles and methodologies, including understanding of marketing through digital sources. Prefer knowledge of assigned business. Advanced understanding of integrated marketing principles, including storytelling and content strategy. Innate understanding of how to get work done in a corporate environment (strong relationships, mutual accountability, executive presence). Exceptional visual, verbal and written communication skills. Leadership skills, including knowing how to coach and guide a digital team to success.Other criteria, including leadership skills, competencies, and experiences may take precedence.Values: Regularly and consistently demonstrates Nationwide Values.Job Conditions: Overtime Eligibility: Not Eligible (Exempt)Working Conditions: Normal office environment. Limited travel. Extended/non-standard hours may be required.ADA: The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.#J-18808-Ljbffr