Western Governors University
Communications Content Manager
Western Governors University, Salt Lake City, Utah, United States, 84107
If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.Job Profile Summary:The Communications Content Manager works in Marketing and Communications to promote a positive image of WGU among all the university's audiences through effective use of content marketing strategies. As part of the External Communications team, the Communications Content Manager works closely with and provides as-needed support to.
The major accountabilities of the position are developing content strategies and managing content that builds the university's reputation among key audiences. The incumbent has primary responsibility for building WGU's content marketing strategy, which includes collaborating with marketing technologists to manage WGU's owned channels and working across teams to create and curate content that will benefit WGU's key audiences. In addition, as part of the External Communications team, the Communications Content Manager will participate in developing strategies and campaigns to help the university gain positive media exposure and enhance WGU's position as a thought leader in higher education.
Essential Functions and Responsibilities:Increase awareness and support the growth of WGU nationwide by:Leading the efforts to WGU's owned content channels (website, blogs, newsletters, podcasts, etc.) aimed at higher ed influencers-policymakers, corporate partners, media, and other thought leaders.Creating plans and strategies to meet WGU's content marketing objectives, which include awareness, reputation enhancement, and thought leadership.Writing and developing materials.Writing for other PR and marketing functions as needed, including press releases, brochures, and emails.Implementing content plans and ensuring that projects are moving forward on schedule.Doing research as needed to support this role.Participating in development of ideas aimed at boosting WGU's positive exposure in both online and traditional media.Supporting other MarCom projects as needed.Effective reporting using data and analytics tools.High quality content, both written by incumbent and curated.Outstanding writing.Development and implementation of creative ideas.Effective project management and on-time implementation.Positive impact on marketing metrics, such as search ranking, traffic to website, and open rates.Performs other related duties as assigned.
Knowledge, Skill and Abilities:Superior writing ability and understanding of nuances of writing for different audiencesStrategic thinkingCreativityUp-to-date knowledge of the trends, products, and best practices in content marketing and brand journalismUnderstanding of the role of content in building reputationComprehensive knowledge of WGU brand and products as well as key audiencesAbility to work effectively with all external audiences as well as WGU staff at all levelsAbility to work independently, conceptualize projects and manage multiple prioritiesAbility to perform creative writing and related activities such as conducting interviews, research, and editingAbility to work calmly and maintain good judgment in a fast-paced, dynamic, and entrepreneurial environmentAbility to understand and interpret information accuratelyAbility to communicate accurately and conciselyAbility to influence others positivelyAbility to initiate creative and innovative promotional ideasDisplay acompetent and confident professionaldemeanorDemonstrated skill and ability in the use of socialmedia, including Twitter, Facebook, & LinkedInDemonstrated skill and ability in the effective use of equipment, computers and other resources for completion of projects such as posters, displays, PowerPoints, etc.Self-direction and reliabilityExcellent communication, collaboration,and customer service skills
Job Qualifications:Minimum Qualifications:Bachelor's degree in marketing, communications, public relations, journalism, or related field, and 2+ years of related experience, or an advanced degree without experienceMust be an outstanding writer, presenter, and team player
Preferred Qualifications:Experience with website content management systems (e.g. AEM 6.5+)2 to 4 years of experience in Communications or related field, including internshipsExperience in data analytics and reporting
Physical Requirements:Prolonged periods sitting at a desk and working on a computerMust be able to lift up to 15 pounds at times
Disclaimer:
This Job Description has been designed to indicate the general nature, essential duties, and responsibilities of work performed by employees within this classification. It does not contain a comprehensive inventory of all duties, responsibilities, and qualifications that are required of the employee to do this job. Duties, responsibilities and activities may change at any time with or without notice. This Job Description does not constitute a contract of employment and the University may exercise its employment-at-will rights at any time.
#DEI#LI-TK1The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Pay Range: $60,300.00 - $90,500.00
WGU will accept applications for this position until 12:00 AM ET, 08/16/2024How to apply: apply online
Full-time Regular Positions (FT classification, standard working hours = 40)This is a full-time, regular position that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
The University is an equal opportunity employer.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.Job Profile Summary:The Communications Content Manager works in Marketing and Communications to promote a positive image of WGU among all the university's audiences through effective use of content marketing strategies. As part of the External Communications team, the Communications Content Manager works closely with and provides as-needed support to.
The major accountabilities of the position are developing content strategies and managing content that builds the university's reputation among key audiences. The incumbent has primary responsibility for building WGU's content marketing strategy, which includes collaborating with marketing technologists to manage WGU's owned channels and working across teams to create and curate content that will benefit WGU's key audiences. In addition, as part of the External Communications team, the Communications Content Manager will participate in developing strategies and campaigns to help the university gain positive media exposure and enhance WGU's position as a thought leader in higher education.
Essential Functions and Responsibilities:Increase awareness and support the growth of WGU nationwide by:Leading the efforts to WGU's owned content channels (website, blogs, newsletters, podcasts, etc.) aimed at higher ed influencers-policymakers, corporate partners, media, and other thought leaders.Creating plans and strategies to meet WGU's content marketing objectives, which include awareness, reputation enhancement, and thought leadership.Writing and developing materials.Writing for other PR and marketing functions as needed, including press releases, brochures, and emails.Implementing content plans and ensuring that projects are moving forward on schedule.Doing research as needed to support this role.Participating in development of ideas aimed at boosting WGU's positive exposure in both online and traditional media.Supporting other MarCom projects as needed.Effective reporting using data and analytics tools.High quality content, both written by incumbent and curated.Outstanding writing.Development and implementation of creative ideas.Effective project management and on-time implementation.Positive impact on marketing metrics, such as search ranking, traffic to website, and open rates.Performs other related duties as assigned.
Knowledge, Skill and Abilities:Superior writing ability and understanding of nuances of writing for different audiencesStrategic thinkingCreativityUp-to-date knowledge of the trends, products, and best practices in content marketing and brand journalismUnderstanding of the role of content in building reputationComprehensive knowledge of WGU brand and products as well as key audiencesAbility to work effectively with all external audiences as well as WGU staff at all levelsAbility to work independently, conceptualize projects and manage multiple prioritiesAbility to perform creative writing and related activities such as conducting interviews, research, and editingAbility to work calmly and maintain good judgment in a fast-paced, dynamic, and entrepreneurial environmentAbility to understand and interpret information accuratelyAbility to communicate accurately and conciselyAbility to influence others positivelyAbility to initiate creative and innovative promotional ideasDisplay acompetent and confident professionaldemeanorDemonstrated skill and ability in the use of socialmedia, including Twitter, Facebook, & LinkedInDemonstrated skill and ability in the effective use of equipment, computers and other resources for completion of projects such as posters, displays, PowerPoints, etc.Self-direction and reliabilityExcellent communication, collaboration,and customer service skills
Job Qualifications:Minimum Qualifications:Bachelor's degree in marketing, communications, public relations, journalism, or related field, and 2+ years of related experience, or an advanced degree without experienceMust be an outstanding writer, presenter, and team player
Preferred Qualifications:Experience with website content management systems (e.g. AEM 6.5+)2 to 4 years of experience in Communications or related field, including internshipsExperience in data analytics and reporting
Physical Requirements:Prolonged periods sitting at a desk and working on a computerMust be able to lift up to 15 pounds at times
Disclaimer:
This Job Description has been designed to indicate the general nature, essential duties, and responsibilities of work performed by employees within this classification. It does not contain a comprehensive inventory of all duties, responsibilities, and qualifications that are required of the employee to do this job. Duties, responsibilities and activities may change at any time with or without notice. This Job Description does not constitute a contract of employment and the University may exercise its employment-at-will rights at any time.
#DEI#LI-TK1The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Pay Range: $60,300.00 - $90,500.00
WGU will accept applications for this position until 12:00 AM ET, 08/16/2024How to apply: apply online
Full-time Regular Positions (FT classification, standard working hours = 40)This is a full-time, regular position that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
The University is an equal opportunity employer.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.