Celonis GmbH
Senior Field Marketing Manager - Production Industries
Celonis GmbH, New York, New York, us, 10261
We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us.
The Team:
The GTM Marketing team creates demand for Celonis at scale. We do this with programmatic campaigns consisting of a repository of global and field programs that fits the needs of each market, segment, and team, delivering integrated, account/industry/persona-centric customer journeys along the entire funnel. Alongside this, we continue to make our community of customers our best advocates and speakers via our customer communities. Included in the GTM Marketing team are Field Marketing, Global Campaigns, Digital Marketing, Partner Marketing, Customer Advocacy, and Marketing Operations. This team thrives on cross-functional collaboration, working as one team, solving problems, bringing new ideas to life, and obsessing over customer value. People are empowered to do their best work, think with a growth mindset, and build their careers with Celonis.
The Role:
Field marketing acts as the ‘CMO’ of their territory or industry, providing an end-to-end view of how marketing attracts, educates, engages, and converts the audience at scale. In this role, the field marketing leader would be responsible for building and accelerating demand in the North America Production industries (Manufacturing, Automotive, Oil & Gas).
The work you’ll do:
Build the yearly regional demand generation plan, working closely with North America sales leaders to understand business goals and drive execution of marketing programs thru all contributors: account executives, business development representatives, partners, digital marketing and global programs team
Design and execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals; including, but not limited to:
Evaluating and selecting key industry & regional events and roundtables for participation; owning the event strategy from creation to execution
Designing and executing Celonis-hosted webinars and in-person events to reach prospects and customers
Creating new programs for account-based marketing and pipeline acceleration
Owning relationships with marketing vendors for digital advertising, content syndication and lead purchase
Creating local customer programs and communities
Scale demand creation with partners, leveraging their expertise to increase awareness, create pipeline and support the adoption of partner campaign toolkits
Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.)
Work in tandem with global programs to leverage and adapt global campaigns for use in Public Sector industry marketing
Work cross-functionally to create campaigns-in-a-box for Manufacturing/Automotive and Oil & Gas specific use cases that are not covered by the global campaigns team.
Work with corporate marketing and go-to-market teams to plan and host our flagship 'City Collaborative’ event series to accelerate existing opportunities, generate new pipeline, and deepen our existing customer relationships.
Enable the Production sales, BDR, and partner teams on campaigns, key messages, and marketing programs
Lead demand generation reporting using marketing analytics to drive corrective action if needed to achieve demand generation targets of the territory or market and establish a regular reporting cadence with marketing and sales counterparts
Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline and assess on an ongoing basis campaign effectiveness and ROI
The qualifications you need:
7+ years experience in B2B Demand Generation or Field Marketing positions
Degree in marketing, communications, business, or related field
Proven track record of working with sales, partner teams, and customer success teams to create and execute campaigns that drive pipeline
Knowledge of best practices in modern marketing: persona-centric demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc.
Proven track record of using a wide variety of tactics like influencer networks, industry association partnership, account-based marketing, events, digital, email and partner marketing to drive demand
Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines
Experience in Marketing Automation, Salesforce.com
Energetic, high performer with a willingness to take initiative and be resourceful
Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas
Excellent presentation skills and confidence in communicating with senior-level sales VPs
Travel will be required, approximately 30% of the time
The base salary range below is for the role in the specified location, based on a Full Time Schedule.
Total compensation package will include base salary + bonus/commission + equity + benefits (health, dental, life, 401k, and paid time off). Please note that the base salary range is a guideline, and that the actual total compensation offer will be determined based on various factors, including, but not limited to, applicant's qualifications, skills, experiences, and location.
The base salary range below is for the role in New York, based on a Full Time Schedule.
$90,000—$150,000 USD
What Celonis can offer you:
The unique opportunity to work with industry-leading process mining technology
Investment in your personal growth and skill development (clear career paths, internal mobility opportunities, L&D platform, mentorships, and more)
Great compensation and benefits packages (equity (restricted stock units), life insurance, time off, generous leave for new parents from day one, and more). For intern and working student benefits, click here (https://www.celonis.com/careers/early-professionals/faqs/) .
Physical and mental well-being support (subsidized gym membership, access to counseling, virtual events on well-being topics, and more)
A global and growing team of Celonauts from diverse backgrounds to learn from and work with
An open-minded culture with innovative, autonomous teams
Business Resource Groups to help you feel connected, valued and seen (Black@Celonis, Women@Celonis, Parents@Celonis, Pride@Celonis, Resilience@Celonis, and more)
A clear set of company values (https://www.celonis.com/company/values/) that guide everything we do: Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future
About Us
Since 2011, Celonis has helped thousands of the world's largest and most valued companies deliver immediate cash impact, radically improve customer experience and reduce carbon emissions. Its Process Intelligence platform uses industry-leading process mining technology and AI to present companies with a living digital twin of their end-to-end processes. For the first time, everyone in an organisation has a common language about how the business works, visibility into where value is hidden and the ability to capture it. Celonis is headquartered in Munich (Germany) and New York (USA) and has more than 20 offices worldwide.
Get familiar with the Celonis Process Intelligence Platform by watching this video (https://academy.celonis.com/learn/video/discover-the-ems) .
Join us as we make processes work for people, companies and the planet.
Celonis is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Different makes us better (https://www.celonis.com/careers/diversity/) .
Accessibility and Candidate Notices (https://www.celonis.com/careers/candidate-notices/)
The Team:
The GTM Marketing team creates demand for Celonis at scale. We do this with programmatic campaigns consisting of a repository of global and field programs that fits the needs of each market, segment, and team, delivering integrated, account/industry/persona-centric customer journeys along the entire funnel. Alongside this, we continue to make our community of customers our best advocates and speakers via our customer communities. Included in the GTM Marketing team are Field Marketing, Global Campaigns, Digital Marketing, Partner Marketing, Customer Advocacy, and Marketing Operations. This team thrives on cross-functional collaboration, working as one team, solving problems, bringing new ideas to life, and obsessing over customer value. People are empowered to do their best work, think with a growth mindset, and build their careers with Celonis.
The Role:
Field marketing acts as the ‘CMO’ of their territory or industry, providing an end-to-end view of how marketing attracts, educates, engages, and converts the audience at scale. In this role, the field marketing leader would be responsible for building and accelerating demand in the North America Production industries (Manufacturing, Automotive, Oil & Gas).
The work you’ll do:
Build the yearly regional demand generation plan, working closely with North America sales leaders to understand business goals and drive execution of marketing programs thru all contributors: account executives, business development representatives, partners, digital marketing and global programs team
Design and execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals; including, but not limited to:
Evaluating and selecting key industry & regional events and roundtables for participation; owning the event strategy from creation to execution
Designing and executing Celonis-hosted webinars and in-person events to reach prospects and customers
Creating new programs for account-based marketing and pipeline acceleration
Owning relationships with marketing vendors for digital advertising, content syndication and lead purchase
Creating local customer programs and communities
Scale demand creation with partners, leveraging their expertise to increase awareness, create pipeline and support the adoption of partner campaign toolkits
Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.)
Work in tandem with global programs to leverage and adapt global campaigns for use in Public Sector industry marketing
Work cross-functionally to create campaigns-in-a-box for Manufacturing/Automotive and Oil & Gas specific use cases that are not covered by the global campaigns team.
Work with corporate marketing and go-to-market teams to plan and host our flagship 'City Collaborative’ event series to accelerate existing opportunities, generate new pipeline, and deepen our existing customer relationships.
Enable the Production sales, BDR, and partner teams on campaigns, key messages, and marketing programs
Lead demand generation reporting using marketing analytics to drive corrective action if needed to achieve demand generation targets of the territory or market and establish a regular reporting cadence with marketing and sales counterparts
Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline and assess on an ongoing basis campaign effectiveness and ROI
The qualifications you need:
7+ years experience in B2B Demand Generation or Field Marketing positions
Degree in marketing, communications, business, or related field
Proven track record of working with sales, partner teams, and customer success teams to create and execute campaigns that drive pipeline
Knowledge of best practices in modern marketing: persona-centric demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc.
Proven track record of using a wide variety of tactics like influencer networks, industry association partnership, account-based marketing, events, digital, email and partner marketing to drive demand
Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines
Experience in Marketing Automation, Salesforce.com
Energetic, high performer with a willingness to take initiative and be resourceful
Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas
Excellent presentation skills and confidence in communicating with senior-level sales VPs
Travel will be required, approximately 30% of the time
The base salary range below is for the role in the specified location, based on a Full Time Schedule.
Total compensation package will include base salary + bonus/commission + equity + benefits (health, dental, life, 401k, and paid time off). Please note that the base salary range is a guideline, and that the actual total compensation offer will be determined based on various factors, including, but not limited to, applicant's qualifications, skills, experiences, and location.
The base salary range below is for the role in New York, based on a Full Time Schedule.
$90,000—$150,000 USD
What Celonis can offer you:
The unique opportunity to work with industry-leading process mining technology
Investment in your personal growth and skill development (clear career paths, internal mobility opportunities, L&D platform, mentorships, and more)
Great compensation and benefits packages (equity (restricted stock units), life insurance, time off, generous leave for new parents from day one, and more). For intern and working student benefits, click here (https://www.celonis.com/careers/early-professionals/faqs/) .
Physical and mental well-being support (subsidized gym membership, access to counseling, virtual events on well-being topics, and more)
A global and growing team of Celonauts from diverse backgrounds to learn from and work with
An open-minded culture with innovative, autonomous teams
Business Resource Groups to help you feel connected, valued and seen (Black@Celonis, Women@Celonis, Parents@Celonis, Pride@Celonis, Resilience@Celonis, and more)
A clear set of company values (https://www.celonis.com/company/values/) that guide everything we do: Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future
About Us
Since 2011, Celonis has helped thousands of the world's largest and most valued companies deliver immediate cash impact, radically improve customer experience and reduce carbon emissions. Its Process Intelligence platform uses industry-leading process mining technology and AI to present companies with a living digital twin of their end-to-end processes. For the first time, everyone in an organisation has a common language about how the business works, visibility into where value is hidden and the ability to capture it. Celonis is headquartered in Munich (Germany) and New York (USA) and has more than 20 offices worldwide.
Get familiar with the Celonis Process Intelligence Platform by watching this video (https://academy.celonis.com/learn/video/discover-the-ems) .
Join us as we make processes work for people, companies and the planet.
Celonis is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Different makes us better (https://www.celonis.com/careers/diversity/) .
Accessibility and Candidate Notices (https://www.celonis.com/careers/candidate-notices/)