DoorDash USA
B2B Integrated Marketing Manager
DoorDash USA, San Francisco, California, United States, 94199
About the Team
Make your application after reading the following skill and qualification requirements for this position.DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketing leader, with experience sitting at the intersection of growth, brand and operations, to help drive integrated marketing strategy across acquisition and growth for B2B Marketing at DoorDash.
About the RoleWe’re looking for an experienced Integrated Marketing Manager to join our B2B Integrated Marketing team. Integrated Marketing at DoorDash is responsible for defining the integrated marketing strategy for the end-to-end for some of our key products within the first party platform services line of business across key product surfaces. This role will focus on our efforts to drive awareness and education around operating seamlessly on DoorDash across a number of different initiatives. You’ll identify the right merchants to target and create easy-to-navigate merchant journeys in partnership with growth marketing, CRM, and product. With close mentorship from the Senior Manager, Merchant Marketing and in collaboration with the Platform Strategy & Ops and product management teams, you will surface audience insights that inform the roadmap and leverage those to build scaled go-to-market campaigns, as well as execute 0-1 experiments that all help increase brand awareness and demand gen for our products.
This role reports to the Senior Manager, Head of Platform Services Marketing.
You’re excited about this opportunity because you will…
Partner closely with research and analytics to develop a deeper understanding of the merchant audience and surface opportunities to senior ops leadership to better improve product level awareness and therefore increase inbounds and product adoptions within the SMB audience.
Proactively identify, test, and scale opportunities to improve retention of our core surfaces through close partnership with analytics, product management, CRM and business strategy.
Lead cross-functional efforts to execute marketing programs at scale, including partnering with Product Management, merchant-facing teams, Engineering, Comms, Strategy & Ops, Finance, and Analytics.
Develop the strategy for acquisition across Platform Services products in partnership with Growth Marketing.
Partner closely across teams to design, build and refine our Platform products and surfaces to improve product adoption and retention.
Partner closely with sales to build an optimized Mx Lifecycle for both the managed and unmanaged segment.
We’re excited about you because…
BA required.
6+ years of professional experience in Marketing or Product in a corporate or startup environment.
Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact, and proven ability to identify opportunities for experimentation grounded in business insight and hypothesis.
Fluency with data - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns after the fact.
Experience collaborating with various cross-functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers.
Why You’ll Love Working at DoorDash
We are leaders:
Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.
We are strategic:
We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day.
We are learning:
We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.
We are customer obsessed:
We are committed to our clients and connected through our vision of “Delivering Good.”
We are all DoorDash:
The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.
#J-18808-Ljbffr
Make your application after reading the following skill and qualification requirements for this position.DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketing leader, with experience sitting at the intersection of growth, brand and operations, to help drive integrated marketing strategy across acquisition and growth for B2B Marketing at DoorDash.
About the RoleWe’re looking for an experienced Integrated Marketing Manager to join our B2B Integrated Marketing team. Integrated Marketing at DoorDash is responsible for defining the integrated marketing strategy for the end-to-end for some of our key products within the first party platform services line of business across key product surfaces. This role will focus on our efforts to drive awareness and education around operating seamlessly on DoorDash across a number of different initiatives. You’ll identify the right merchants to target and create easy-to-navigate merchant journeys in partnership with growth marketing, CRM, and product. With close mentorship from the Senior Manager, Merchant Marketing and in collaboration with the Platform Strategy & Ops and product management teams, you will surface audience insights that inform the roadmap and leverage those to build scaled go-to-market campaigns, as well as execute 0-1 experiments that all help increase brand awareness and demand gen for our products.
This role reports to the Senior Manager, Head of Platform Services Marketing.
You’re excited about this opportunity because you will…
Partner closely with research and analytics to develop a deeper understanding of the merchant audience and surface opportunities to senior ops leadership to better improve product level awareness and therefore increase inbounds and product adoptions within the SMB audience.
Proactively identify, test, and scale opportunities to improve retention of our core surfaces through close partnership with analytics, product management, CRM and business strategy.
Lead cross-functional efforts to execute marketing programs at scale, including partnering with Product Management, merchant-facing teams, Engineering, Comms, Strategy & Ops, Finance, and Analytics.
Develop the strategy for acquisition across Platform Services products in partnership with Growth Marketing.
Partner closely across teams to design, build and refine our Platform products and surfaces to improve product adoption and retention.
Partner closely with sales to build an optimized Mx Lifecycle for both the managed and unmanaged segment.
We’re excited about you because…
BA required.
6+ years of professional experience in Marketing or Product in a corporate or startup environment.
Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact, and proven ability to identify opportunities for experimentation grounded in business insight and hypothesis.
Fluency with data - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns after the fact.
Experience collaborating with various cross-functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers.
Why You’ll Love Working at DoorDash
We are leaders:
Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.
We are strategic:
We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day.
We are learning:
We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.
We are customer obsessed:
We are committed to our clients and connected through our vision of “Delivering Good.”
We are all DoorDash:
The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.
#J-18808-Ljbffr