City National Bank
Events Marketing Specialist II
City National Bank, Los Angeles, California, United States, 90079
EVENTS MARKETING SPECIALIST II
WHAT IS THE OPPORTUNITY?
The role of the event marketing specialist is to create brand awareness and business development opportunities through experiences that position the bank to become the most recommended financial provider. This position will be responsible for developing and executing strategic event marketing plans for their assigned regions and/or lines of business to promote the brand, visibility and market share of the Bank. Event marketing plans embody a multi-channel marketing approach and development for all events to include content, creative concepts, collateral and campaigns. Responsibilities include collaborating with the lines of business to establish their goals and then bring the event strategy to fruition with marketing channels to design, manage and execute corporate events that have high level impact and Bank exposure. This role is expected to establish project scope and plan, be responsive and provide quality support to their assigned lines of business, maintain effective vendor relationships to ensure quality services, and review and track measured success factors associated with the event strategy.
What you will do
Team work and leadership by building relationships with key colleagues in the assigned region/line of business to ensure event marketing activity is targeted to audience and goals and conveys the key message in the tone and manner consistent with the desires of the business owner of the activity.
Annual ideation and planning to develop event marketing strategy for fiscal year that meet the stated objectives of assigned LOB/region to ensure development of a fully integrated and targeted plan.
With strong project management skills, manage multi-channel collaboration to execute internal and external events throughout the Bank. Including but not limited to development of event concepts and themes and designing and implementing events to meet stated objectives. This includes the coordination of all communications to internal and external partners, vendor contracts, staffing of events and post event communication and event tracking.
Results-focused tracking and monitoring of success factors associated with the event such as MROI, projection of new opportunities, measurement of brand building, and level of support to expansion plans.
Monitors Fiscal business development budgets assigned to event marketing.
Maintains a proactive commitment to established bank programs such as VIP lunches with the Chairman and CFO and Advisory boards.
Complies fully with all Bank Operational and Credit policies and procedures as well as all regulatory requirements (e.g. Bank Secrecy Act, Know Your Client, Community Reinvestment Act, Fair Lending Practices, Code of Conduct, etc.).
Completes all special projects as requested.
Must-Have*
H.S. Diploma
Minimum 3 years of marketing, events or communications experience required.
Minimum of 1 year Microsoft Office experience required
Skills and Knowledge
Good understanding of Bank products, services, marketing strategies, standards and practices.
Must have strong customer service orientation.
Excellent project management & leadership skills.
Strong contract negotiations with venues & vendors as well and a strong knowledge of industry trends, audio visual & content programming.
Budgeting skills.
Personal computer skills including but not limited to Word, Excel, PowerPoint software.
Strong verbal and written communications skills.
Excellent organizational and analytical skills with the ability to multi task.
Ability to communicate effectively with all levels of staff.
Must have excellent time management skills and be accustomed to working with deadlines.
Bachelor’s degree preferred, or equivalent experience
Compensation
Starting base salary: $31.39 - $50.14 per hour. Exact compensation may vary based on skills, experience, and location. This job is eligible for bonus and/or commissions.
*To be considered for this position you must meet at least these basic qualifications
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Benefits and Perks
At City National, we strive to be the best at whatever we do, including the benefits and perks we offer our colleagues. Get an inside look at our Benefits and Perks (https://image.emails.cnb.com/lib/fe5e15707c640c78771c/m/10/cbedd856-c2fc-491b-a625-3ab7a0fd9a65.pdf) .
INCLUSION AND EQUAL OPPORTUNITY EMPLOYMENT
City National Bank is an equal opportunity employer committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other basis protected by law.'
ABOUT CITY NATIONAL
We start with a basic premise: Business is personal. Since day one we've always gone further than the competition to help our clients, colleagues and community flourish. City National Bank was founded in 1954 by entrepreneurs for entrepreneurs and that legacy of integrity, community and unparalleled client relationships continues to drive phenomenal growth today. City National is a subsidiary of Royal Bank of Canada, one of North America’s leading diversified financial services companies.
WHAT IS THE OPPORTUNITY?
The role of the event marketing specialist is to create brand awareness and business development opportunities through experiences that position the bank to become the most recommended financial provider. This position will be responsible for developing and executing strategic event marketing plans for their assigned regions and/or lines of business to promote the brand, visibility and market share of the Bank. Event marketing plans embody a multi-channel marketing approach and development for all events to include content, creative concepts, collateral and campaigns. Responsibilities include collaborating with the lines of business to establish their goals and then bring the event strategy to fruition with marketing channels to design, manage and execute corporate events that have high level impact and Bank exposure. This role is expected to establish project scope and plan, be responsive and provide quality support to their assigned lines of business, maintain effective vendor relationships to ensure quality services, and review and track measured success factors associated with the event strategy.
What you will do
Team work and leadership by building relationships with key colleagues in the assigned region/line of business to ensure event marketing activity is targeted to audience and goals and conveys the key message in the tone and manner consistent with the desires of the business owner of the activity.
Annual ideation and planning to develop event marketing strategy for fiscal year that meet the stated objectives of assigned LOB/region to ensure development of a fully integrated and targeted plan.
With strong project management skills, manage multi-channel collaboration to execute internal and external events throughout the Bank. Including but not limited to development of event concepts and themes and designing and implementing events to meet stated objectives. This includes the coordination of all communications to internal and external partners, vendor contracts, staffing of events and post event communication and event tracking.
Results-focused tracking and monitoring of success factors associated with the event such as MROI, projection of new opportunities, measurement of brand building, and level of support to expansion plans.
Monitors Fiscal business development budgets assigned to event marketing.
Maintains a proactive commitment to established bank programs such as VIP lunches with the Chairman and CFO and Advisory boards.
Complies fully with all Bank Operational and Credit policies and procedures as well as all regulatory requirements (e.g. Bank Secrecy Act, Know Your Client, Community Reinvestment Act, Fair Lending Practices, Code of Conduct, etc.).
Completes all special projects as requested.
Must-Have*
H.S. Diploma
Minimum 3 years of marketing, events or communications experience required.
Minimum of 1 year Microsoft Office experience required
Skills and Knowledge
Good understanding of Bank products, services, marketing strategies, standards and practices.
Must have strong customer service orientation.
Excellent project management & leadership skills.
Strong contract negotiations with venues & vendors as well and a strong knowledge of industry trends, audio visual & content programming.
Budgeting skills.
Personal computer skills including but not limited to Word, Excel, PowerPoint software.
Strong verbal and written communications skills.
Excellent organizational and analytical skills with the ability to multi task.
Ability to communicate effectively with all levels of staff.
Must have excellent time management skills and be accustomed to working with deadlines.
Bachelor’s degree preferred, or equivalent experience
Compensation
Starting base salary: $31.39 - $50.14 per hour. Exact compensation may vary based on skills, experience, and location. This job is eligible for bonus and/or commissions.
*To be considered for this position you must meet at least these basic qualifications
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Benefits and Perks
At City National, we strive to be the best at whatever we do, including the benefits and perks we offer our colleagues. Get an inside look at our Benefits and Perks (https://image.emails.cnb.com/lib/fe5e15707c640c78771c/m/10/cbedd856-c2fc-491b-a625-3ab7a0fd9a65.pdf) .
INCLUSION AND EQUAL OPPORTUNITY EMPLOYMENT
City National Bank is an equal opportunity employer committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other basis protected by law.'
ABOUT CITY NATIONAL
We start with a basic premise: Business is personal. Since day one we've always gone further than the competition to help our clients, colleagues and community flourish. City National Bank was founded in 1954 by entrepreneurs for entrepreneurs and that legacy of integrity, community and unparalleled client relationships continues to drive phenomenal growth today. City National is a subsidiary of Royal Bank of Canada, one of North America’s leading diversified financial services companies.