Brand Marketing Manager, Instagram

At Instagram, our mission is to inspire creativity that brings people together. We are looking for an Brand Marketing Manager who shares this vision and can bring it to creators. We want to continue to inspire creators in their journey to share their creativity with the world and form meaningful connections with their community to drive their success.As a part of the Brand and Integrated Creator Marketing team you will play a key role in amplifying our brand vision - and collaborate with a passionate, creator-centric team dedicated to breaking traditional marketing molds. Together you’ll conceptualize engaging campaigns, programs and activations that keep our brand exciting and tapped into youth culture, plus loved by our audience - inspiring massive earned media and creator action.The ideal candidate will have experience in: Strategic, cultural consumer marketing that is rooted in deep consumer insight, understanding of the consumer, cultural, market dynamics and the right mix of brand and product knowledge to deliver effective marketing plans that move the needle. Experience in executing brand campaigns, brand partnerships / collaborations, and creator amplification strategies and tactics in consumer brands or creative agencies is a strong preference.

Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.Responsibilities

Define and lead end-to-end development of marketing programs and go-to-market strategy for creator marketing programs - that meet our short and long-term business goalsKeep the pulse on creator, industry and cultural evolutions to identify opportunities for the brand to create resonant brand work and build relationships with our audienceDevelop strategic creative briefs that align to the business objectives, brand strategy and goalsManage and brief agency partners and enable them to execute their very best workDrive alignment and partner closely with cross-functional teams (media, comms, creative, product marketing, consumer marketing, partnerships) to identify opportunities and deliver integrated programsDevelop and share channel marketing best practices, plus bring continuous innovation to creator touchpointsDevelop measurable KPIs and track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areasMinimum Qualifications

7+ years of experience in managing and executing creator or consumer-facing integrated campaigns and long-term brand building through a diverse media mixExperience in leading and working in matrixed teams and organizationsExperience leading and working with a roster of high-performing creative and media agenciesProven track record of influencing effectively cross-functionally across all levels of managementKnowledge of creators or youth audiences, with a demonstrated experience utilizing audience research and data to drive actionable insights that inform marketing strategy and improve the audience experiencePreferred Qualifications

Experience in at building brands that a role in youth or creator culture or that involved creators and public figuresExperience working in a fast paced, scrappy environment, thriving amidst ambiguity while ensuring executional excellenceMeta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Meta, its employees, and others as required or permitted by law. You may view Meta's Pay Transparency Policy, Equal Employment Opportunity is the Law notice, and Notice to Applicants for Employment and Employees by clicking on their corresponding links. Additionally, Meta participates in the E-Verify program in certain locations, as required by law.If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com. Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.

#J-18808-Ljbffr