HP
Media Network Campaign Manager (Publisher Side)
HP, Palo Alto, California, United States, 94306
Overview
We are looking for a publisher-side campaign manager to join our PC Media Network advertising team and help us optimize the revenue from our ad inventory. You will be responsible for planning, executing, and measuring campaigns across various channels and platforms, as well as interfacing with internal and external stakeholders.
Responsibilities
Advertiser Management: Work with the business development team to identify and prioritize potential advertisers, understand their goals and use cases, and manage the campaign creatives and copy.
Inventory Management: Allocate and manage the ad inventory across different channels, govern sensitive inventory policies, and plan the regional rollout of campaigns.
Experimentation: Design and run experiments to test different campaign parameters, such as target audience segments, frequency, channels, etc., and measure their impact on revenue and user experience.
Analysis: Track and analyze the performance of campaigns, using attribution models and other methods, and identify the drivers of positive and negative outcomes.
Reporting: Prepare and present reports on campaign performance to internal stakeholders and external partners, highlighting the key insights and recommendations.
Qualifications
Bachelor's degree in marketing, business, or a related field.
At least 3 years of experience in publisher-side advertising, with a proven track record of optimizing revenue from ad inventory.
Strong knowledge of online advertising platforms, channels, formats, and metrics.
Proficient in data analysis and reporting tools.
Excellent communication and presentation skills, with the ability to collaborate with cross-functional teams and external partners.
Detail-oriented, creative, and analytical, with a passion for experimentation and innovation.
HP offers a comprehensive benefits package, including:
Dental insurance
Disability insurance
Employee assistance program
Flexible schedule
Flexible spending account
Health insurance
Life insurance
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The typical base pay range for this role across the U.S. is $ 102,500.00-157,850.00 annually with additional opportunities for pay in the form of bonus and/or equity. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
Equal Opportunity Employer (EEO):
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
We are looking for a publisher-side campaign manager to join our PC Media Network advertising team and help us optimize the revenue from our ad inventory. You will be responsible for planning, executing, and measuring campaigns across various channels and platforms, as well as interfacing with internal and external stakeholders.
Responsibilities
Advertiser Management: Work with the business development team to identify and prioritize potential advertisers, understand their goals and use cases, and manage the campaign creatives and copy.
Inventory Management: Allocate and manage the ad inventory across different channels, govern sensitive inventory policies, and plan the regional rollout of campaigns.
Experimentation: Design and run experiments to test different campaign parameters, such as target audience segments, frequency, channels, etc., and measure their impact on revenue and user experience.
Analysis: Track and analyze the performance of campaigns, using attribution models and other methods, and identify the drivers of positive and negative outcomes.
Reporting: Prepare and present reports on campaign performance to internal stakeholders and external partners, highlighting the key insights and recommendations.
Qualifications
Bachelor's degree in marketing, business, or a related field.
At least 3 years of experience in publisher-side advertising, with a proven track record of optimizing revenue from ad inventory.
Strong knowledge of online advertising platforms, channels, formats, and metrics.
Proficient in data analysis and reporting tools.
Excellent communication and presentation skills, with the ability to collaborate with cross-functional teams and external partners.
Detail-oriented, creative, and analytical, with a passion for experimentation and innovation.
HP offers a comprehensive benefits package, including:
Dental insurance
Disability insurance
Employee assistance program
Flexible schedule
Flexible spending account
Health insurance
Life insurance
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The typical base pay range for this role across the U.S. is $ 102,500.00-157,850.00 annually with additional opportunities for pay in the form of bonus and/or equity. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
Equal Opportunity Employer (EEO):
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).