the Ladders
Senior Marketing Automation Manager
the Ladders, New York, NY
Who we are:
EHE Health has led the way in preventive medicine for more than 100 years. EHE Health is an evidence-based preventive health program that partners with mid- and large-sized employers to provide theiremployees and beneficiaries an unparalleled, personalized medical experience, beginning with prevention. EHEHealth customizes the patient journey to be holistic, convenient and attainable towards the goal ofachieving better health.
EHE boasts the only national preventive and primary carenetwork allowing our members to accessworld-class medical carein 39 states, Washington DC and Puerto Rico.
As an innovator and leader of helping our patients live longer, healthier lives with personalized preventivecare, EHE Health has launched EHE Health Pulse, a range of virtual and in-person clinicalencounters and experiences that provide individuals the ability to conveniently access health services, including our Health Mentorship and Health Navigation programs.
EHE is backed by Summit and DW HealthcarePartners, investment engines behind many of the world'sleading technology and healthcareenterprises. Their strategic involvement has helped EHE reach newheights as a pioneering force in preventive care.
What we're looking for:
EHE is looking for a talented Senior Marketing Automation Manager that will develop and execute our automated marketing campaigns. This candidate will be the point person for all-things-email and be responsible for the setup, deployment and data analysis of our entire multi-touch email nurture streams.
The Senior Marketing Automation Manager will oversee the functionality of the systems that touch automation while maintaining and improving the multi-nurture email streams required by the Marketing team. The ideal candidate will have extensive experience using Salesforce Marketing Cloud and its integrations.
In this role, you will:
What the role requires:
What we offer:
The salary range for this position is $100,000 - $125,000 and is determined by a number of factors, including the candidate's experience, qualifications, and skills.
EHE is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees.
EHE Health has led the way in preventive medicine for more than 100 years. EHE Health is an evidence-based preventive health program that partners with mid- and large-sized employers to provide theiremployees and beneficiaries an unparalleled, personalized medical experience, beginning with prevention. EHEHealth customizes the patient journey to be holistic, convenient and attainable towards the goal ofachieving better health.
EHE boasts the only national preventive and primary carenetwork allowing our members to accessworld-class medical carein 39 states, Washington DC and Puerto Rico.
As an innovator and leader of helping our patients live longer, healthier lives with personalized preventivecare, EHE Health has launched EHE Health Pulse, a range of virtual and in-person clinicalencounters and experiences that provide individuals the ability to conveniently access health services, including our Health Mentorship and Health Navigation programs.
EHE is backed by Summit and DW HealthcarePartners, investment engines behind many of the world'sleading technology and healthcareenterprises. Their strategic involvement has helped EHE reach newheights as a pioneering force in preventive care.
What we're looking for:
EHE is looking for a talented Senior Marketing Automation Manager that will develop and execute our automated marketing campaigns. This candidate will be the point person for all-things-email and be responsible for the setup, deployment and data analysis of our entire multi-touch email nurture streams.
The Senior Marketing Automation Manager will oversee the functionality of the systems that touch automation while maintaining and improving the multi-nurture email streams required by the Marketing team. The ideal candidate will have extensive experience using Salesforce Marketing Cloud and its integrations.
In this role, you will:
- Serve as the primary contact for building and deploying multi-touch, logic-driven nurture streams in Salesforce Marketing Cloud
- Manage and optimize multiple email segmentation criteria within Salesforce Marketing Cloud, ensuring adherence to specific client preferences regarding email cadence, content personalization, and audience targeting for effective engagement
- Serve as the primary Salesforce Marketing Cloud power user and oversee its maintenance and development
- Report on campaign performance and implement optimizations using data-backed recommendations
- Establish, maintain and document scalable processes that ensure best practices for our GTM strategies
- Troubleshoot system integrations, and drive new systems integrations as needed
- Complete campaign analytics and reporting, share with departments and drive program improvements as needed
- Manage end-to-end production process for email campaigns
- Optimize results for email campaigns by testing subject lines, creative, copy
- Be the expert on email best practices, deliverability, and CAN-SPAM laws
- Ensure rendering consistency of email campaigns in webmail and app-based email clients (Gmail, Outlook.com, iOS Mail, Windows Mail, etc.)
What the role requires:
- Bachelor's degree in a technical or analytically related field (e.g., Science, Technology, Finance)
- 4+ years of experience related to marketing automation (Salesforce Marketing Cloud preferred)
- Experience with HTML, CSS, and content design in the context of building/coding/deployment of email campaigns
- Knowledge of basic SQL queries
- Experience deploying A/B and multivariate testing initiatives
- Ability to troubleshoot and resolve basic rendering issues in email code
- Experience with Salesforce
- Experience in marketing funnel automation, operations and analytics
- Demonstrated ability for building complex nurture streams
- Comfortable working in a fast-paced marketing environment
- Exceptional organizational skills and attention to detail
- Comfortable providing guidance for competing demands and managing expectations
- Demonstrated analytical capability
- Advanced proficiency with MS Excel
- Web analytics and web development experience a plus
- Excellent written and verbal communication skill
What we offer:
- Competitive salary
- Medical, dental, vision, life and disability insurance
- Employer-matched 401(k) plan
- Tuition reimbursement
- Employee access to our wellness clinics
- Gym membership
The salary range for this position is $100,000 - $125,000 and is determined by a number of factors, including the candidate's experience, qualifications, and skills.
EHE is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees.