Advertising Manager

Description:

We are seeking a dynamic and results-driven Advertising Manager with an expert level skill set in at least one of the 3 following platforms: Facebook/Instagram, YouTube and/or Google/Search. This individual will play a key role in developing and executing marketing strategies that enhance our brand visibility, drive customer engagement, and generate leads through effective social media campaigns. We need a confident leader that can train and manage a team of advertising specialists.

Responsibilities:

• Lead the development, implementation, and management of advertising strategies on Facebook/Instagram, YouTube, and Google/Search to achieve business objectives.
• Oversee and mentor a team of advertising specialists, providing guidance and professional development opportunities.
• Optimize campaign performance using advanced analytics tools, ensuring maximum ROI and meeting key performance indicators (KPIs).
• Collaborate with cross-functional teams, including creative, content, and sales, to ensure cohesive and effective advertising campaigns.
• Stay ahead of industry trends and emerging technologies to maintain a competitive edge in the digital advertising landscape.
• Manage and allocate advertising budgets, ensuring efficient and effective use of resources.
• Prepare detailed reports and presentations on campaign performance, providing actionable insights and recommendations to stakeholders.
• Act as the primary point of contact for the company, presenting strategies, campaign performance, and insights.

Requirements:

• Mastery in advertising platforms and tools such as Google Ads, Facebook Ads Manager, YouTube Advertising, Google Analytics, and other relevant software.
• Minimum of 5 years of experience in digital advertising, with a proven track record of managing successful campaigns on Facebook/Instagram, YouTube, or Google/Search.
• Track record of leading successful teams.
• Strong understanding of SEM and PPC strategies.
• Proficiency writing copy for landing pages, ads, and creative.
• Experience in advertising analytics tools like facebook pixel, UTMs, website tracking platforms like google tag manager, etc.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent project management skills, with the ability to handle multiple campaigns and projects simultaneously.
• Exceptional communication and interpersonal skills, with the ability to work effectively with diverse teams.
• Creative thinker with the ability to develop innovative advertising solutions.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Bachelor's degree in Marketing, Advertising, Business, or a related field.
  

Why Join Us:

• Competitive salary
• Comprehensive benefits package including health, dental, and vision insurance.
• Opportunities for professional growth and advancement.
• Dynamic and inclusive work environment.

Company Overview:

Purelight Power is dedicated to revolutionizing the United States' energy framework, one household at a time. Specializing in home solar installations, our state-wide lead generation program ensures a seamless switch to solar for beginners and offers rewarding opportunities for sales professionals. Join our growing team and be part of a dynamic sector that offers significant career advancement opportunities.

Compensation details: 80000-100000 Yearly Salary

PI0448fbabe049-31181-35207101