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JD Finish Line

Sr. Social Media Strategist

JD Finish Line, Boulder, Colorado, United States, 80301


The Sr. Social Media Strategist will be responsible for driving social media strategy, ideation and execution across platforms. They will partner closely with brand, creative and cultural partnerships to conceptualize innovative ideas to engage the JD North America audience across social.Lead the social strategy for JD North America, with a focus on positioning JD as top of mind with consumers in culture across fashion, sport and music.Develop and execute owned content strategy across priority platforms (Instagram, Tik Tok, Youtube, Twitter, Facebook, etc)Stays up to date on current social trends, translating for the JD audience as applicableDay to Day point of contact with channel representatives for Organic Social (Meta, TikTok) as well as our social media managing platform BrandwatchPartners closely with Brand Managers, Loyalty, Integrated Marketing, SEO, Creative and Cultural Partnerships to execute key campaign moments across social media platforms based on best practicesLeads the planning, editing and management of the JD blogTracking, reporting and analyzing social media content initiatives on a monthly basisAssisting in monthly editorial calendar planning across all JD owned social channelsProvide up to date insights into channel best practices and adjusts strategy to best practices as neededMonitor customer interaction with JD and Finish Line social channels and participate as needed to drive engagement within the communityMonitors external blogs, social networking sites and forums and competitors activities. Participates in the conversation as neededAdditional duties and projects as requiredRequired Education and/or ExperienceBachelor's degree (B.A.) from a four-year college or university and 3-5 years' experience in marketing, preferably in social; or equivalent combination of education and experience. Past management experience is highly preferred.Required Computer and/or Technical SkillsShould have intermediate to expert knowledge of social trends, social best practices and analytics. Experience with Brandwatch and Google Suite preferred.Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Sit for more than 6 hours per shiftUse hands to finger, handle and feelReach with hands and armsTalk and/or hearStand for up to 2 hours at a time regularlyWalk or move from one location to anotherPeriodically may need to climb, balance, stoop, kneel, or crouchLift and/or move up to 10 pounds regularly and up to 50 pounds occasionallyPunctuality and regular attendance consistent with the company's policies are required for this position.Average work week is 40-45 hours, which can vary depending on business need.The work environment for this position is a moderately noisy office setting with very limited exposure to a moderate to loud warehouse setting.The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per the company policy. Pay range: $60,000 - $75,000 (Depending on Experience); 15% bonus target. This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.