Meta Inc
Marketing Science Consultant
Meta Inc, Austin, Texas, us, 78716
This role will be part of the Marketing Science team focusing on supporting our global small businesses by better understanding how these businesses can grow using our platforms through data and science. The team is made up of highly quantitative measurement individuals with a diverse set of backgrounds. The ideal candidate for this position is highly analytical with digital advertising effectiveness and research methods background along with a natural curiosity to understand how things work. The person in this role will be responsible for building strategies and proactive initiatives executed globally in partnership with our various channels. They will be responsible for identifying opportunities to develop and refine different treatments and supporting the go to market strategy for different AI initiatives. They will be working in a highly analytical team executing key advertising and measurement research projects intended to deliver strategies and insights that will help small businesses grow.
Marketing Science Consultant Responsibilities
Design proactive programs and treatments (research & analytics initiatives or other go to market strategies) that can help the small businesses onboard to advertising and grow specifically focusing on the AI strategy.Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertisingIdentify research & analytics initiatives that create clear understanding of how Marketing Science can help small business segments growWork closely with sales, product, and other cross-functionals to drive direct impact on small business marketing strategyCommunicate results and illustrate suggestions in creative ways to stakeholders and partnersBuild processes that scale ad-effectiveness research initiativesAdvocate for small businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mindMinimum Qualifications
Bachelor's degree in a directly related field, or equivalent practical experience.3+ years experience in a quantitative field, such as consulting, market research, media researchExperience in working with large datasets and using SQL or similar tools for data extraction and manipulationExperience communicating complex concepts to non-technical audiencesDirect experience independently scoping and executing research projects with clients and or cross-functional stakeholdersExperience in applied research with focus areas such as media consumption, consumer behavior or marketing effectivenessExperience with digital advertising measurement methods and technologiesPreferred Qualifications
Experience working with structured and unstructured data-sets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and/or SQLKnowledge of dynamics and structure for sales teamsUnderstanding of current media landscape and challenges small business advertisers face
Marketing Science Consultant Responsibilities
Design proactive programs and treatments (research & analytics initiatives or other go to market strategies) that can help the small businesses onboard to advertising and grow specifically focusing on the AI strategy.Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertisingIdentify research & analytics initiatives that create clear understanding of how Marketing Science can help small business segments growWork closely with sales, product, and other cross-functionals to drive direct impact on small business marketing strategyCommunicate results and illustrate suggestions in creative ways to stakeholders and partnersBuild processes that scale ad-effectiveness research initiativesAdvocate for small businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mindMinimum Qualifications
Bachelor's degree in a directly related field, or equivalent practical experience.3+ years experience in a quantitative field, such as consulting, market research, media researchExperience in working with large datasets and using SQL or similar tools for data extraction and manipulationExperience communicating complex concepts to non-technical audiencesDirect experience independently scoping and executing research projects with clients and or cross-functional stakeholdersExperience in applied research with focus areas such as media consumption, consumer behavior or marketing effectivenessExperience with digital advertising measurement methods and technologiesPreferred Qualifications
Experience working with structured and unstructured data-sets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and/or SQLKnowledge of dynamics and structure for sales teamsUnderstanding of current media landscape and challenges small business advertisers face