Digital Marketing Coordinator

SummaryWe are seeking a Digital Marketing Coordinator to implement the goals and objectives of the Marketing and Communications Department. The role involves using a variety of digital marketing strategies to reach patients, supporters, and residents of the surrounding communities. Responsibilities include planning, coordinating, executing, and evaluating tactics such as social media, online reputation management, and online advertising.RequirementsBachelor's degree in Digital Marketing, Social Media Management, Marketing, Communications, or related fieldAt least 3 years of marketing and/or social media work experienceAdept with basic computer operations/systems, capturing photos and videos, and popular social media platformsCreative, enthusiastic, and passionate storyteller with strong communication skillsKey ResponsibilitiesImmersing in understanding the overall brand and mission of the organization for effective representation in digital marketingContinual research and learning about new tools, strategies, and trends in digital marketingPlanning, coordinating, and executing a comprehensive social media strategyMonitoring and tracking the effectiveness of the social media strategy and reporting metrics to leadershipOverseeing necessary online information pages and continuously evaluating online reputation programsMonitoring day-to-day comments and responding appropriately to commenters for service recoveryCreation and execution of a plan to regularly report metrics regarding online reputation to organization leaders