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Chotto Matte

Regional Digital Marketing Manager

Chotto Matte, Miami Beach, Florida, us, 33119


Title:

Regional Digital Marketing Manager

Salary:

$70-75k

Location:

Chotto Matte - Miami (Full time on-site)

About Us:

Chotto Matte is a renowned Japanese Peruvian fusion restaurant that are not just a place to dine but also a cultural experience where guests taste tantalizing dishes and are entertained by our resident DJ's energizing beats.

About the position:

We are looking for a Regional Digital Marketing Manager to join our team. As Regional Digital Marketing Manager you will be instrumental in executing our local marketing strategy, focusing on creating captivating content for social media platforms and community engagement.

Based at our Chotto Matte Miami restaurant, you will collaborate closely with the marketing team restaurant staff, and external content creators.

Key Responsibilities:

Developing Marketing Strategies:

Create comprehensive marketing strategies that integrate SEO, PPC ads, and email marketing to achieve business objectives.SEO Strategy and Implementation:

Drive organic traffic growth through effective SEO strategies including keyword research, on-page optimization, link building, and content strategy.PPC Campaign Management:

Plan, execute, and optimize PPC advertising campaigns across various platforms (Google Ads, Linked In Ads, Social Media ads) to increase visibility, drive traffic, and achieve conversion goals.Email Marketing Campaigns:

Develop and execute email marketing campaigns including segmentation, content creation, scheduling, and performance analysis to nurture leads and retain customers.Analytics and Performance Tracking : Utilize tools like Google Analytics, SEMrush, or similar to analyze campaign performance, website traffic, keyword rankings, and other metrics. Use data insights to optimize marketing strategies continuously.SEO Content Marketing:

Collaborate with content creators to develop SEO-optimized content such as blog posts, articles, and landing pages. Ensure content aligns with SEO best practices and supports marketing campaigns.Budget Management:

Manage marketing budgets effectively across SEO, PPC, and email marketing initiatives. Monitor spending, allocate resources wisely, and optimize campaigns to maximize ROI.Vendor and Agency Management : Collaborate with external vendors, agencies, or freelancers for specialized marketing tasks like SEO audits, PPC management, or email campaign design.