Paid Media Advertising Manager

Location: Hybrid (Remote 4 times a week. Visit the Falls Church, VA office one time a week) Open to candidates wishing to relocate to the Falls Church, VA / DC area. Also open to candidates based in any East Coast Astound Broadband market Astound Broadband, the sixth-largest telecommunications provider in the United States, is a leading supplier of cutting-edge technology and communications services—and applicants like you make it all possible. To develop your career, we provide one-on-one training and coaching, a supportive work environment and the opportunity to represent a superior telecommunications company. Guided by our cultural values, we recognize that our work can’t be done well without a team that fully reflects our customers and communities. Diversity, Equity & Inclusion (DEI) are more than a goal for Astound. DEI is a responsibility and a commitment we invest in every day because we understand that a diverse workforce and culture that is truly inclusive, where our team members feel heard, valued, respected, and encouraged to reach their full potential, leads to more engaged employees, creates more effective teams and fosters greater innovation and creativity. Additionally, we offer a robust benefits package, including rewards, recognition and employee discounts to ensure your continued success. With us, you’ll stay empowered to do your best work by creating astounding possibilities for local communities and beyond. Position Overview: The Digital Paid Media Project Manager supports the everyday operations of the Paid Media program for Astound Broadband. This is a detail-oriented role acting as a project manager, administrator and consultant within the digital paid media discipline. This position runs day-to-day details and operations of Corporate and local marketing digital marketing campaigns to ensure the timeliness and the success of these programs. The Digital Paid Media Project Manager reports to the Senior Manager, Digital Paid Media & Affiliates, providing excellent customer service within areas of project management, creative development, strategic support, reporting, operational oversight, and any other day-to-day needs of the program. A Day in the Life of the Digital Paid Media Project Manager: Paid Media Project Management Review and understand historical testing, innovations and best practices within paid media Proactively maintain testing documentation and master testing plan with the agency. Align with onsite and traditional marketing test plans Publish best practices. Working with agency & Senior Manager, Digital Paid Media – communicate and reinforce best practices that are foundational to the program Design digital paid media campaigns to efficiently drive sales, meeting company goals in key geographic markets and consumer segments Support day-to-day project management of national and local paid media program/campaigns for Residential and Business-to-Business Proactively review/develop campaign documentation including campaign briefs, performance reports, creative briefs, request forms, and new market initiatives Act as a liaison to B2B and Corporate Residential function to support in campaign development, documentation and logistics Take direction from Senior Manager, Digital Paid Media & Affiliates and Digital Marketing SVP to understand and enact campaigns/programs; working, each day, to move priorities and projects along with urgency Proactively support/assist with workflows to deliver on-time launches and project timelines Support accounting/finance teams in highly accurate and clear budget/invoice management (payment documentations, budget changes, reconciliations). Support fiscal accountability of agency spend, as needed Be an integral team player – fitting in where team and program support is needed Creative & Workflow Management Lead creative development for Paid Media campaigns working lock step with Director, Omni-channel to consume brand requirements and manage through on production of digital paid media asset sets Work with colleagues to evolve and fine tune the Creative production process; acting as a bridge between brand/omni-channel stakeholders to agencies and digital team best practices/requirements Tap into internal producers to augment and enhance digital creative assets Develop a creative testing roadmap with the agency; Conveying tests across teams, running tests and folding finding back into creative evolution Provide direction to designated teammates to support asset management including, copy, pricing, and other campaign elements Other duties as assigned What You Bring to the Table: 3-5 years of Paid Media, Creative Production Management, Digital Project Management experience is required. PMI or industry certifications are preferred 2-4 years of data reporting/analytics experience is required 1-2 years of people-management is strongly preferred as this individual will eventually manage at least one direct report Experience with creative production management, including oversight of external agencies and internal production teams Experience managing testing in marketing disciplines, paid media or general digital preferred 1-3 years’ experience working in a matrix organization Ability to read and interpret paid media/digital performance data is critical Knowledge of modern Digital advertising landscape how media channels work, ad unit types, how brands translate online, what makes digital advertising successful Executive function skills are critical: ability to multitask, run multiple projects/deadlines, highly organized, detail oriented and excellent time management Track record of project management skills including: commitment and follow-through on simultaneous projects Strong computer skills including Google/MS Office Suite, Google Marketing Platform/360, Google AdWords, Google Analytics and strong Excel skills are expected Skills in other modern digital advertising platforms is a plus. Experience with Adobe Creative Suite, CRM and/or DMP systems exposure is preferred. Experience with modern project management tools: Asana, Monday, Page Proof, etc. is preferred Agility to work across teams keeping profession, focused and on point to bring campaigns to successful launch/closure Bilingual (English & Spanish) a plus, but not required Education: Bachelor’s degree required - Major in Business, Marketing/Advertising, Media Management/Communications, Integrated Marketing Communications, or related degree. We're Proud to Offer a Comprehensive Benefits Package Including : 401k retirement plan, with employer match Insurance options including: medical, dental, vision, life and STD insurance Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization Floating Holiday: 40 hours per year Paid Holidays: 7 days per year Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws Tuition reimbursement program Employee discount program Benefits listed above are for regular full-time positions Base Salary: The base salary range for this position is $65,000 - $85,000 plus opportunities for bonus and benefits. The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to relevant skills, experience, and capabilities. Company Mission : Take Care of our Customers Take Care of Each Other Do What We Say We Are Going To Do Have Fun EEO Statement Astound Broadband is proud to be an Equal Opportunity Employer and we are dedicated to cultivating a diverse, equitable and inclusive workplace where employees feel valued, respected and empowered. Discrimination of any kind has no place here. We are dedicated to providing equal opportunities for all employees and applicants, regardless of race, color, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity or expression, genetic information, military, veteran status, and any other characteristic protected by applicable law. We strive to create a culture that celebrates our differences and promotes fairness and inclusivity in all aspects of our business. CCPA Employee Privacy Policy (For California Candidates Only): https://www.astound.com/wp-content/uploads/2023/09/CCPA-Employee-Privacy-Notice.pdf Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)