Delaware North
Digital Marketing Specialist, Search
Delaware North, Buffalo, New York, United States, 14266
The Opportunity
Delaware North is hiring a Digital Marketing Specialist to join the team in Buffalo, NY. The Digital Marketing Specialist will directly manage paid and unpaid efforts through organic, paid, and local search tactics across various channels, for multiple Delaware North properties. You will collaborate with our Digital Marketing teams, Marketing Managers, Operational Managers, and Marketing Executives to coordinate search efforts with property initiatives and broader marketing strategies.
Pay
Minimum – Anticipated Maximum Base Salary: $53600 - $69700 / year
In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/whatweoffer .
Benefits
At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:
Medical, dental, and vision insurance
401(k) with up to 4% company match
Annual performance bonus based on level, as well as individual, company, and location performance
Paid vacation days and holidays
Paid parental bonding leave
Tuition and/or professional certification reimbursement
Generous friends-and-family discounts at many of our hotels and resorts
Responsibilities
Create, execute, manage, and optimize paid search campaigns across Google and Bing for multiple Delaware North properties as well as manage travel campaigns on Expedia
Research and create on-page SEO for new website builds as well as new landing pages on existing websites
Audit organic rankings and implement on- and off- page SEO tactics to help drive strategy and increase overall site traffic
Manage general business information while optimizing for SEO on business listings across multiple publisher networks
Track, analyze, and report performance analytics across all search disciplines, identifying relevant insights and building recommendations for improvement
Lead budget planning recommendations and daily management of spending
Drive traffic, conversions and ROI for digital acquisition channels including paid search, display, remarketing, video, and organicAssist in building annual search marketing strategy across all Delaware North locations to support key business goals
Qualifications
Minimum of 5 years of digital marketing experience, including SEO, SEM, and Data Analyzation
Google Ads and Google Analytics certifications required
Ability to prioritize, organize, and handle multiple tasks simultaneously
Understanding of HTML, CSS, and CMS platforms
Understanding of Google Tag Manager, Search Console, and GMB preferred
Strong analytical skills and data-driven thinking
Up to date with the latest trends and best practices in online marketing and measurement
Shift Details
Day shift
Monday to Friday
Who We Are
At Delaware North, you’ll love where you work, who you work with, and how your day unfolds. Whether it’s in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, there’s no telling where your career can ultimately take you. We empower you to do great work in a company with 100 years of success, stability and growth. If you have drive and enjoy the thrill of making things happen - share our vision and grow with us.
Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Delaware North is an equal opportunity employer.
Delaware North is hiring a Digital Marketing Specialist to join the team in Buffalo, NY. The Digital Marketing Specialist will directly manage paid and unpaid efforts through organic, paid, and local search tactics across various channels, for multiple Delaware North properties. You will collaborate with our Digital Marketing teams, Marketing Managers, Operational Managers, and Marketing Executives to coordinate search efforts with property initiatives and broader marketing strategies.
Pay
Minimum – Anticipated Maximum Base Salary: $53600 - $69700 / year
In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/whatweoffer .
Benefits
At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:
Medical, dental, and vision insurance
401(k) with up to 4% company match
Annual performance bonus based on level, as well as individual, company, and location performance
Paid vacation days and holidays
Paid parental bonding leave
Tuition and/or professional certification reimbursement
Generous friends-and-family discounts at many of our hotels and resorts
Responsibilities
Create, execute, manage, and optimize paid search campaigns across Google and Bing for multiple Delaware North properties as well as manage travel campaigns on Expedia
Research and create on-page SEO for new website builds as well as new landing pages on existing websites
Audit organic rankings and implement on- and off- page SEO tactics to help drive strategy and increase overall site traffic
Manage general business information while optimizing for SEO on business listings across multiple publisher networks
Track, analyze, and report performance analytics across all search disciplines, identifying relevant insights and building recommendations for improvement
Lead budget planning recommendations and daily management of spending
Drive traffic, conversions and ROI for digital acquisition channels including paid search, display, remarketing, video, and organicAssist in building annual search marketing strategy across all Delaware North locations to support key business goals
Qualifications
Minimum of 5 years of digital marketing experience, including SEO, SEM, and Data Analyzation
Google Ads and Google Analytics certifications required
Ability to prioritize, organize, and handle multiple tasks simultaneously
Understanding of HTML, CSS, and CMS platforms
Understanding of Google Tag Manager, Search Console, and GMB preferred
Strong analytical skills and data-driven thinking
Up to date with the latest trends and best practices in online marketing and measurement
Shift Details
Day shift
Monday to Friday
Who We Are
At Delaware North, you’ll love where you work, who you work with, and how your day unfolds. Whether it’s in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, there’s no telling where your career can ultimately take you. We empower you to do great work in a company with 100 years of success, stability and growth. If you have drive and enjoy the thrill of making things happen - share our vision and grow with us.
Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Delaware North is an equal opportunity employer.