Valley Craft Industries, Inc.
Marketing Associate
Valley Craft Industries, Inc., Minneapolis, Minnesota, United States, 55443
Valley Craft Industries is a family-owned company doing business in Minnesota for over 70 years. Since introducing the first hand truck with a brake, Valley Craft Industries has become well known for producing material handling, storage, and safety solutions that truly stand the test of time. We help our customers to become better organized and to work smarter, safer, and more efficiently.
If you are interested in applying for this job, please make sure you meet the following requirements as listed below.
Professional Grade Quality…. Built to Last…. Made in the U.S.A.
MARKETING ASSOCIATE
We are looking for an energetic and passionate marketing professional to join our team. This position is responsible for managing the marketing activities and supporting sales efforts. The ideal candidate can work well both independently (a motivated self-starter) and collaboratively (within a team), and thrives in a multi-tasking environment with shifting priorities and time-sensitive deadlines.
BENEFITS:
Competitive Salary based on experiencePTONine (9) Paid HolidaysMedical, Dental, Vision401K planFriendly, Collaborative Team EnvironmentPersonal and Professional Growth PotentialGreat work-life balance - NO WEEKENDS OR EVENING
JOB RESPONSIBILITIES
Plan and execute demand generation marketing activitiesDevelop, proof, approve, and drive social media campaigns across all platformsCopywriting for entire brand: generate ideas, create concepts, develop text, etc.Lead draft stage through finished product with new and existing contentMarket research including competitive company and product analysisEstablish and execute innovative account strategies for key distributors and marketsFormulate plans to drive dealer sales and enhance brand value under constantly changing conditionsManage asset organization to ensure available deliverables: media kit, pricing, literature, catalog, etc.Validate content accuracy through various step-verification processes: descriptions, specifications, etc.Manage advertising business plans to maximize marketing efficiencyTrack & report on marketing budgetsResponsible for evolving and updating content to coincide with continuous improvement marketing effortsHelp with analyzing, revising, and managing pricing and customer discount structuresAct as a project manager by coordinating work for co-workers within the marketing teamAssist graphic designer with product photos/videos as neededContribute to overall customer user and brand experienceAssist with SEO optimization internally and with partnering distributorsCollaborate with Digital Marketing Manager to ensure optimal web accuracy and functionalityReport directly to Director of Sales & Marketing on daily and weekly activityDevelop and maintain a high level of knowledge of VCI’s productsBecome a product expert on features & benefits, and product solutions to educate sales and customersBe an active team player throughout VCI in order to achieve wider company objectivesMaintain positive attitude and open line of communication with co-workers and customersProvide feedback and expert insight to management and cross-functional teamsProblem solve and generate practical and sensible solutions with customers and colleaguesAssist with tradeshow coordination and staffing as neededReplicate responsibilities for VCI to CEG (Collector's Edition Garage) sister brandPerform other related duties as assigned
Qualifications
4-year degree in Marketing or related field2+ years of successful marketing experienceExcellent writing skills throughout various content (i.e., blogs, email, social, press, etc.)Exceptional communication, organizational, multitasking, and prioritization skillsAbility to generate/analyze reports, present ideas/analysis effectively, and make strategic decisionsStrong business acumen with desire for leadership and managementKnowledge of material handling, industrial industries, and distribution model is a plus but not requiredExperience with the following is a plus but not required: copywriting, Mailchimp, Hootsuite, social media platforms (all), Adobe Creative Suite (Photoshop, InDesign, and Illustrator), WordPress, ERP systems (Epicor), CRM systems (Salesforce), Click2Sell, Microsoft Office (Outlook, Excel, PowerPoint)
Valley Craft Ind. Is an Equal Opportunity Employer. Valley Craft Ind. does not discriminate on the basis of race, religion, color, sex gender identity, age, non-disqualifying physical or mental disability, national origin, or veteran status.#J-18808-Ljbffr
If you are interested in applying for this job, please make sure you meet the following requirements as listed below.
Professional Grade Quality…. Built to Last…. Made in the U.S.A.
MARKETING ASSOCIATE
We are looking for an energetic and passionate marketing professional to join our team. This position is responsible for managing the marketing activities and supporting sales efforts. The ideal candidate can work well both independently (a motivated self-starter) and collaboratively (within a team), and thrives in a multi-tasking environment with shifting priorities and time-sensitive deadlines.
BENEFITS:
Competitive Salary based on experiencePTONine (9) Paid HolidaysMedical, Dental, Vision401K planFriendly, Collaborative Team EnvironmentPersonal and Professional Growth PotentialGreat work-life balance - NO WEEKENDS OR EVENING
JOB RESPONSIBILITIES
Plan and execute demand generation marketing activitiesDevelop, proof, approve, and drive social media campaigns across all platformsCopywriting for entire brand: generate ideas, create concepts, develop text, etc.Lead draft stage through finished product with new and existing contentMarket research including competitive company and product analysisEstablish and execute innovative account strategies for key distributors and marketsFormulate plans to drive dealer sales and enhance brand value under constantly changing conditionsManage asset organization to ensure available deliverables: media kit, pricing, literature, catalog, etc.Validate content accuracy through various step-verification processes: descriptions, specifications, etc.Manage advertising business plans to maximize marketing efficiencyTrack & report on marketing budgetsResponsible for evolving and updating content to coincide with continuous improvement marketing effortsHelp with analyzing, revising, and managing pricing and customer discount structuresAct as a project manager by coordinating work for co-workers within the marketing teamAssist graphic designer with product photos/videos as neededContribute to overall customer user and brand experienceAssist with SEO optimization internally and with partnering distributorsCollaborate with Digital Marketing Manager to ensure optimal web accuracy and functionalityReport directly to Director of Sales & Marketing on daily and weekly activityDevelop and maintain a high level of knowledge of VCI’s productsBecome a product expert on features & benefits, and product solutions to educate sales and customersBe an active team player throughout VCI in order to achieve wider company objectivesMaintain positive attitude and open line of communication with co-workers and customersProvide feedback and expert insight to management and cross-functional teamsProblem solve and generate practical and sensible solutions with customers and colleaguesAssist with tradeshow coordination and staffing as neededReplicate responsibilities for VCI to CEG (Collector's Edition Garage) sister brandPerform other related duties as assigned
Qualifications
4-year degree in Marketing or related field2+ years of successful marketing experienceExcellent writing skills throughout various content (i.e., blogs, email, social, press, etc.)Exceptional communication, organizational, multitasking, and prioritization skillsAbility to generate/analyze reports, present ideas/analysis effectively, and make strategic decisionsStrong business acumen with desire for leadership and managementKnowledge of material handling, industrial industries, and distribution model is a plus but not requiredExperience with the following is a plus but not required: copywriting, Mailchimp, Hootsuite, social media platforms (all), Adobe Creative Suite (Photoshop, InDesign, and Illustrator), WordPress, ERP systems (Epicor), CRM systems (Salesforce), Click2Sell, Microsoft Office (Outlook, Excel, PowerPoint)
Valley Craft Ind. Is an Equal Opportunity Employer. Valley Craft Ind. does not discriminate on the basis of race, religion, color, sex gender identity, age, non-disqualifying physical or mental disability, national origin, or veteran status.#J-18808-Ljbffr