Varsity Tutors LLC
Vice President, Institutional Marketing
Varsity Tutors LLC, Dallas, Texas, United States, 75215
Nerdy is searching for a dynamic and driven Vice President, Institutional Marketing to join our Varsity Tutors for Schools team. The person in this critical senior leadership role will be responsible for leading our Institutional Marketing team, initially focused on the K-12 market and eventual expansion and growth into adjacent education and B2B markets. This role will be an instrumental part of expanding Varsity Tutors’ institutional business and will help us drive partnership opportunities with schools and districts across the country. We are looking for someone with experience in the creation of engaging marketing content, messaging, and campaigns at national, state, and regional levels. We need someone with experience in demand generation, building and deploying outreach tools, driving leads, and tracking ROI via a CRM. The Vice President, Institutional Marketing needs to be well-versed in B2B enterprise marketing processes, best practices, and tools/technologies that will help develop and scale our Go-To-Market strategy for our Varsity Tutors for Schools business. This individual will use a process-driven approach to drive organic growth of the business and will be adaptive to developing new procurement strategies in the K-12 market. This person will also work closely with our institutional sales team and create engaging marketing assets that drive revenue growth for the business.
Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply.About Nerdy:
Nerdy (NYSE: NRDY) is a leading platform for live online learning, with a mission to transform the way people learn through technology. The Company’s purpose-built proprietary platform leverages technology, including AI, to connect learners of all ages to experts, delivering superior value on both sides of the network. Nerdy’s comprehensive learning destination provides learning experiences across 3,000+ subjects and multiple formats—including one-on-one instruction, small group classes, large format group classes, and adaptive self-study. Their proprietary platform leverages AI to personalize the experience for Learners of all ages —from kindergarten to professional—in academic, test prep, enrichment, and certification subjects. Nerdy’s flagship business, Varsity Tutors, is one of the nation’s largest platforms for live online tutoring and classes. Its solutions are available directly to students and consumers, as well as through schools and other institutions. Learn more about Nerdy at https://www.nerdy.com/.
Nerdy’s shareholder letters below explain the product and strategy and are the most effective way to learn about what the company is building.
Q1-2024 Shareholder Letter
Q4-2023 Shareholder Letter
Q3-2023 Shareholder Letter
Key Responsibilities:
Leadership & Team Management:
Lead, mentor, and develop the Institutional Marketing team to achieve departmental and company goals.
Foster a high-performance culture focused on delivering measurable results.
Manage, develop, and drive the accountability and success of the team.
Strategic Marketing:
Develop and execute comprehensive marketing strategies at national, state, and regional levels to drive demand generation and lead acquisition.
Create engaging marketing content, messaging, and campaigns tailored to the K-12 institutional market.
Drive the development and deployment of outreach tools and marketing assets that support lead generation and revenue growth.
Develop and manage marketing campaigns targeted to national and local regions as well as target district influencers, including lead generation, brand awareness, and customer advocacy.
Work effectively with sales to develop and scale our Go-To-Market (GTM) strategy and campaigns to drive revenue and support product launches.
Manage the development of sales tools and training that support the selling process of our products and services.
Demand Generation & ROI Tracking:
Oversee demand generation initiatives and track their effectiveness using CRM tools.
Accurately track ROI of all marketing-related activities, communication, and opportunity tracking in CRM.
Analyze and report on campaign performance, ensuring strategies are optimized for maximum ROI.
Collaborate with the sales team to align marketing efforts with sales objectives and track the direct correlation between marketing activities and revenue generation.
Market Expansion & Go-To-Market Strategy:
Lead the Go-To-Market strategy for the Varsity Tutors for Schools business.
Utilize B2B enterprise marketing best practices and tools to scale marketing efforts.
Develop and implement new procurement strategies to adapt to the evolving K-12 market landscape.
Partner with the product organization to develop product messaging, website content, and sales collateral to effectively communicate the Varsity Tutors products and value proposition within the K-12 space.
Monitor Varsity Tutors' long-term product roadmap and plan future messaging and marketing collateral.
Collaboration & Cross-Functional Engagement:
Work closely with the institutional sales team to create marketing assets that drive revenue growth.
Engage with cross-functional teams to ensure marketing strategies are aligned with overall business goals and objectives.
Join sales and customer service reps for client meetings to develop an understanding of the needs and “the voice” of our customers.
Lead and support the creation of Varsity Tutors sales proposals, presentations, research studies, white papers, and marketing collateral.
Drive market and customer research collection, analysis, and interpretation of data for short- and long-term market forecasts and reports.
Lead customer advocacy activities in the field, including identifying power users and partnering with them to share the Varsity Tutors story (build reference account list).
Organize and prioritize both national and regional conferences with effective messaging and ROI.
Construct virtual marketing events and drive the correct Varsity Tutors targeted audience to attend these virtual events.
Get speaking/panel slots for Varsity Tutors leadership at conferences (virtual or on-site).
Partner with the Varsity Tutors PR team to help drive press and social media reach for the K-12 division.
Qualifications:
Bachelor’s degree in Marketing, Business Administration, or a related field required. Master’s degree preferred.
Minimum of 15 years of B2B demand generation and CRM marketing leadership experience with a successful track record of consistently exceeding business goals.
Proven track record of developing and executing successful marketing strategies that drive lead generation and revenue growth.
Strong leadership qualities with experience in creating effective marketing functions and driving the accountability and success of the team.
Extensive experience and proficiency in marketing technology-based products and solutions.
Strong understanding of CRM tools, marketing automation, and analytics platforms.
Experience in the K-12 education sector is highly desirable.
Exceptional leadership, communication, and interpersonal skills.
Ability to think strategically while being hands-on in execution.
Proficiency in using sales enablement tools, Google Suite, web-based presentation tools, and video conference tools.
Strong messaging and storytelling skills that resonate with educators and highlight the different points along the customer journey.
Proven experience and history using marketing/lead generation tools that integrate with our CRM and can effectively target K-12 school districts.
Excellent verbal and written skills with the ability to articulate the value propositions of Varsity Tutors to different audiences and in a variety of formats.
Strong analytical and problem-solving skills.
Strong customer relations skills and high emotional intelligence.
Self-starter, detail-oriented, deadline-oriented, organized, resourceful, and has the ability to coordinate projects from start to finish.
Creative, strategic, and passionate about public education.
Understand and appreciate that Nerdy is an apolitical company and that we can have the largest impact if we are united in our focus on helping people learn and not divided or distracted by advancing unrelated causes.
Leadership Principles & Culture:
Builds Teams:
Leads the work of hiring and promoting bar-raising talent. Responsible for employee development, even when it means moving people to other areas to help them grow.
Thinks Big:
Sets ambitious and audacious goals and is willing to consider boldly different solutions to achieve them.
Insists on High Standards : Recognizes that yesterday’s extraordinary is today’s ordinary. Identifies and articulates high standards and pushes themselves and the teams to reach them.
Bias for Action:
Recognizes that most decisions are not one-way doors and demonstrates strong bias for speed, but makes decisions and acts with the speed that is appropriate to the circumstances.
Builds Trust:
Establishes trust, even with those who think differently. Actively listens, seeks to understand, and is kindly candid in conversation. Humbly owns mistakes, even when it’s uncomfortable.
Goes Deep:
Understands the details and audits frequently. When inconsistencies exist between expected results and anecdotes, tenaciously digs into why. Rolls up their sleeves and do what’s needed.
Has Conviction:
Insists on having the conversation “in the room” and actively participates, even when it’s exhausting. Does not capitulate for the sake of consensus, nor “pocket vetos” decisions. Fully committed once a decision has been made.
Delivers Results : Leaders identify what needs to be accomplished and deliver quality, timely results. When setbacks occur, leaders persevere and overcome.
Is Right, A Lot:
Most decisions and suggestions prove to be correct, given a situation’s context, when judged over time.
Apolitical:
Embraces and supports Nerdy as an apolitical company and recognizes that we can have the largest impact if we are united in our focus on helping people learn and not divided or distracted by advancing unrelated causes.
Benefits:
Total Compensation Package including Competitive Salary and Equity (Restricted Stock Units) in the company
Healthcare Plans (Medical, Dental, Vision, Life)
401k Company Matching Plan
Maternity, Paternal, and Adoption Leave
Remote Position
Flexible PTO
Free Learning Membership for you and your household (1-1 tutoring hours, unlimited use of on-demand services, and access to our online classes)
Unique opportunity to help transform how the world learns!
Nerdy is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr
Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply.About Nerdy:
Nerdy (NYSE: NRDY) is a leading platform for live online learning, with a mission to transform the way people learn through technology. The Company’s purpose-built proprietary platform leverages technology, including AI, to connect learners of all ages to experts, delivering superior value on both sides of the network. Nerdy’s comprehensive learning destination provides learning experiences across 3,000+ subjects and multiple formats—including one-on-one instruction, small group classes, large format group classes, and adaptive self-study. Their proprietary platform leverages AI to personalize the experience for Learners of all ages —from kindergarten to professional—in academic, test prep, enrichment, and certification subjects. Nerdy’s flagship business, Varsity Tutors, is one of the nation’s largest platforms for live online tutoring and classes. Its solutions are available directly to students and consumers, as well as through schools and other institutions. Learn more about Nerdy at https://www.nerdy.com/.
Nerdy’s shareholder letters below explain the product and strategy and are the most effective way to learn about what the company is building.
Q1-2024 Shareholder Letter
Q4-2023 Shareholder Letter
Q3-2023 Shareholder Letter
Key Responsibilities:
Leadership & Team Management:
Lead, mentor, and develop the Institutional Marketing team to achieve departmental and company goals.
Foster a high-performance culture focused on delivering measurable results.
Manage, develop, and drive the accountability and success of the team.
Strategic Marketing:
Develop and execute comprehensive marketing strategies at national, state, and regional levels to drive demand generation and lead acquisition.
Create engaging marketing content, messaging, and campaigns tailored to the K-12 institutional market.
Drive the development and deployment of outreach tools and marketing assets that support lead generation and revenue growth.
Develop and manage marketing campaigns targeted to national and local regions as well as target district influencers, including lead generation, brand awareness, and customer advocacy.
Work effectively with sales to develop and scale our Go-To-Market (GTM) strategy and campaigns to drive revenue and support product launches.
Manage the development of sales tools and training that support the selling process of our products and services.
Demand Generation & ROI Tracking:
Oversee demand generation initiatives and track their effectiveness using CRM tools.
Accurately track ROI of all marketing-related activities, communication, and opportunity tracking in CRM.
Analyze and report on campaign performance, ensuring strategies are optimized for maximum ROI.
Collaborate with the sales team to align marketing efforts with sales objectives and track the direct correlation between marketing activities and revenue generation.
Market Expansion & Go-To-Market Strategy:
Lead the Go-To-Market strategy for the Varsity Tutors for Schools business.
Utilize B2B enterprise marketing best practices and tools to scale marketing efforts.
Develop and implement new procurement strategies to adapt to the evolving K-12 market landscape.
Partner with the product organization to develop product messaging, website content, and sales collateral to effectively communicate the Varsity Tutors products and value proposition within the K-12 space.
Monitor Varsity Tutors' long-term product roadmap and plan future messaging and marketing collateral.
Collaboration & Cross-Functional Engagement:
Work closely with the institutional sales team to create marketing assets that drive revenue growth.
Engage with cross-functional teams to ensure marketing strategies are aligned with overall business goals and objectives.
Join sales and customer service reps for client meetings to develop an understanding of the needs and “the voice” of our customers.
Lead and support the creation of Varsity Tutors sales proposals, presentations, research studies, white papers, and marketing collateral.
Drive market and customer research collection, analysis, and interpretation of data for short- and long-term market forecasts and reports.
Lead customer advocacy activities in the field, including identifying power users and partnering with them to share the Varsity Tutors story (build reference account list).
Organize and prioritize both national and regional conferences with effective messaging and ROI.
Construct virtual marketing events and drive the correct Varsity Tutors targeted audience to attend these virtual events.
Get speaking/panel slots for Varsity Tutors leadership at conferences (virtual or on-site).
Partner with the Varsity Tutors PR team to help drive press and social media reach for the K-12 division.
Qualifications:
Bachelor’s degree in Marketing, Business Administration, or a related field required. Master’s degree preferred.
Minimum of 15 years of B2B demand generation and CRM marketing leadership experience with a successful track record of consistently exceeding business goals.
Proven track record of developing and executing successful marketing strategies that drive lead generation and revenue growth.
Strong leadership qualities with experience in creating effective marketing functions and driving the accountability and success of the team.
Extensive experience and proficiency in marketing technology-based products and solutions.
Strong understanding of CRM tools, marketing automation, and analytics platforms.
Experience in the K-12 education sector is highly desirable.
Exceptional leadership, communication, and interpersonal skills.
Ability to think strategically while being hands-on in execution.
Proficiency in using sales enablement tools, Google Suite, web-based presentation tools, and video conference tools.
Strong messaging and storytelling skills that resonate with educators and highlight the different points along the customer journey.
Proven experience and history using marketing/lead generation tools that integrate with our CRM and can effectively target K-12 school districts.
Excellent verbal and written skills with the ability to articulate the value propositions of Varsity Tutors to different audiences and in a variety of formats.
Strong analytical and problem-solving skills.
Strong customer relations skills and high emotional intelligence.
Self-starter, detail-oriented, deadline-oriented, organized, resourceful, and has the ability to coordinate projects from start to finish.
Creative, strategic, and passionate about public education.
Understand and appreciate that Nerdy is an apolitical company and that we can have the largest impact if we are united in our focus on helping people learn and not divided or distracted by advancing unrelated causes.
Leadership Principles & Culture:
Builds Teams:
Leads the work of hiring and promoting bar-raising talent. Responsible for employee development, even when it means moving people to other areas to help them grow.
Thinks Big:
Sets ambitious and audacious goals and is willing to consider boldly different solutions to achieve them.
Insists on High Standards : Recognizes that yesterday’s extraordinary is today’s ordinary. Identifies and articulates high standards and pushes themselves and the teams to reach them.
Bias for Action:
Recognizes that most decisions are not one-way doors and demonstrates strong bias for speed, but makes decisions and acts with the speed that is appropriate to the circumstances.
Builds Trust:
Establishes trust, even with those who think differently. Actively listens, seeks to understand, and is kindly candid in conversation. Humbly owns mistakes, even when it’s uncomfortable.
Goes Deep:
Understands the details and audits frequently. When inconsistencies exist between expected results and anecdotes, tenaciously digs into why. Rolls up their sleeves and do what’s needed.
Has Conviction:
Insists on having the conversation “in the room” and actively participates, even when it’s exhausting. Does not capitulate for the sake of consensus, nor “pocket vetos” decisions. Fully committed once a decision has been made.
Delivers Results : Leaders identify what needs to be accomplished and deliver quality, timely results. When setbacks occur, leaders persevere and overcome.
Is Right, A Lot:
Most decisions and suggestions prove to be correct, given a situation’s context, when judged over time.
Apolitical:
Embraces and supports Nerdy as an apolitical company and recognizes that we can have the largest impact if we are united in our focus on helping people learn and not divided or distracted by advancing unrelated causes.
Benefits:
Total Compensation Package including Competitive Salary and Equity (Restricted Stock Units) in the company
Healthcare Plans (Medical, Dental, Vision, Life)
401k Company Matching Plan
Maternity, Paternal, and Adoption Leave
Remote Position
Flexible PTO
Free Learning Membership for you and your household (1-1 tutoring hours, unlimited use of on-demand services, and access to our online classes)
Unique opportunity to help transform how the world learns!
Nerdy is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr