Beth Israel Lahey Health
Manager, Communications
Beth Israel Lahey Health, Charlestown, Massachusetts, us, 02129
Job Type: Regular
Time Type: Full time
Work Shift: Day (United States of America)
FLSA Status: Exempt
When you join the growing BILH team, you're not just taking a job, you’re making a difference in people’s lives.
The Marketing Manager helps to advance the implementation of consumer-focused marketing campaigns and programs for a portfolio of Beth Israel Lahey Health's hospitals. Provide direct support to a Marketing Director and coordinate activities of all members of the Marketing & Communications department to execute on tactical elements of campaigns. Coordinate specific market intelligence and identify opportunities to develop programs in support of market growth for assigned hospitals. Assist in the analysis of these programs within framework of ROI leading to recommendations for expansion or revisions. Responsibilities include project management and tactical coordination throughout the development, review and approval, implementation, tracking and reporting phases of marketing campaigns, across all channels.
Job Description:
Primary Responsibilities:
Supports execution of hospital-based marketing priorities and other key initiatives. Supports hospital marketing priorities in alignment with the Marketing Director. (essential)
Coordinate work in progress with web team, brand group, digital marketing team contacts in assigned hospitals and other supporting functions and physicians throughout BILH. (essential)
Compile and create monthly and quarterly reports to be presented to key clients at assigned hospitals. This will include budget planning and tracking. (essential)
Coordinates with web team and clients to ensure all web additions, changes and deletions are handled in a timely manner and keeping with overall brand guidelines. (essential)
Coordinates within project management system to efficiently track all projects. (essential)
Helps develop and coordinate monthly and quarterly reports to be presented to key clients by Marketing Director. (essential)
Works closely with hospital and system marketing team to ensure marketing plans are on track. (essential)
Develops and maintains local market-level knowledge to advise on key marketing campaigns. (essential)
Collaborates with Marketing Director to identify marketing opportunities for assigned clients. (essential)
Has a strong understanding of challenges and opportunities facing the hospital/health systems, programs and services. (essential)
Required Qualifications:
Bachelor's degree in Business Administration, Marketing/Communications or other related field. required.
3-5 years related work experience required.
Sufficient marketing experience to understand objectives and strategies in support of revenue growth.
Advanced skills with Microsoft applications which may include Outlook, Word, Excel, PowerPoint or Access and other web-based applications. May produce complex documents, perform analysis and maintain databases.
Preferred Qualifications:
Strong relationship skills, effectively organizing resources and working to achieve key priorities as established by DCS.
Project management experience. Hospital marketing experience.
Excellent market research, analytical, and budgeting skills to help manage key programs.
Competencies:
Decision Making: Ability to make decisions that are guided by general instructions and practices requiring some interpretation. May make recommendations for solving problems of moderate complexity and importance.
Problem Solving: Ability to address problems that are varied, requiring analysis or interpretation of the situation using direct observation, knowledge and skills based on general precedents.
Independence of Action: Ability to follow precedents and procedures. May set priorities and organize work within general guidelines. Seeks assistance when confronted with difficult and/or unpredictable situations. Work progress is monitored by supervisor/manager.
Written Communications: Ability to communicate clearly and effectively in written English with internal and external customers.
Oral Communications: Ability to comprehend and converse in English to communicate effectively with medical center staff, patients, families and external customers.
Knowledge: Ability to demonstrate full working knowledge of standard concepts, practices, procedures and policies with the ability to use them in varied situations.
Team Work: Ability to interact respectfully with other employees, professional staff and/or external contacts to offer ideas, identify issues, obtain information or deliver services.
Customer Service: Ability to provide a high level of customer service to patients, visitors, staff and external customers in a professional, service-oriented, respectful manner using skills in active listening and problem solving. Ability to remain calm in stressful situations.
Social/Environmental Requirements:
Work requires close attention to task for work to be accurately completed. Intermittent breaks during the work day do not compromise the work.
Work is varied every day and the employee needs to be adaptable to respond to these changes and use independent judgment and manage priorities.
No substantial exposure to adverse environmental conditions
Health Care Status: NHCW: No patient contact.- Health Care Worker Status may vary by department
Sensory Requirements:
Close work (paperwork, visual examination), Color vision/perception, Visual monotony, Visual clarity > 20 feet, Visual clarity <3 feet, Conversation, Telephone.
Physical Requirements:
Sedentary work: Exerting up to 10 pounds of force occasionally in carrying, lifting, pushing, pulling objects. Sitting most of the time, with walking and standing required only occasionally
This job requires frequent sitting, Keyboard use.There may be occasional walking, standing.
As a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities. Beth Israel Lahey Health requires that all staff be vaccinated against influenza (flu) and COVID-19 as a condition of employment. Learn more (https://www.bilh.org/newsroom/bilh-to-require-covid-19-influenza-vaccines-for-all-clinicians-staff-by-oct-31) about this requirement.
More than 35,000 people working together. Nurses, doctors, technicians, therapists, researchers, teachers and more, making a difference in patients' lives. Your skill and compassion can make us even stronger.
Equal Opportunity Employer/Veterans/Disabled
Time Type: Full time
Work Shift: Day (United States of America)
FLSA Status: Exempt
When you join the growing BILH team, you're not just taking a job, you’re making a difference in people’s lives.
The Marketing Manager helps to advance the implementation of consumer-focused marketing campaigns and programs for a portfolio of Beth Israel Lahey Health's hospitals. Provide direct support to a Marketing Director and coordinate activities of all members of the Marketing & Communications department to execute on tactical elements of campaigns. Coordinate specific market intelligence and identify opportunities to develop programs in support of market growth for assigned hospitals. Assist in the analysis of these programs within framework of ROI leading to recommendations for expansion or revisions. Responsibilities include project management and tactical coordination throughout the development, review and approval, implementation, tracking and reporting phases of marketing campaigns, across all channels.
Job Description:
Primary Responsibilities:
Supports execution of hospital-based marketing priorities and other key initiatives. Supports hospital marketing priorities in alignment with the Marketing Director. (essential)
Coordinate work in progress with web team, brand group, digital marketing team contacts in assigned hospitals and other supporting functions and physicians throughout BILH. (essential)
Compile and create monthly and quarterly reports to be presented to key clients at assigned hospitals. This will include budget planning and tracking. (essential)
Coordinates with web team and clients to ensure all web additions, changes and deletions are handled in a timely manner and keeping with overall brand guidelines. (essential)
Coordinates within project management system to efficiently track all projects. (essential)
Helps develop and coordinate monthly and quarterly reports to be presented to key clients by Marketing Director. (essential)
Works closely with hospital and system marketing team to ensure marketing plans are on track. (essential)
Develops and maintains local market-level knowledge to advise on key marketing campaigns. (essential)
Collaborates with Marketing Director to identify marketing opportunities for assigned clients. (essential)
Has a strong understanding of challenges and opportunities facing the hospital/health systems, programs and services. (essential)
Required Qualifications:
Bachelor's degree in Business Administration, Marketing/Communications or other related field. required.
3-5 years related work experience required.
Sufficient marketing experience to understand objectives and strategies in support of revenue growth.
Advanced skills with Microsoft applications which may include Outlook, Word, Excel, PowerPoint or Access and other web-based applications. May produce complex documents, perform analysis and maintain databases.
Preferred Qualifications:
Strong relationship skills, effectively organizing resources and working to achieve key priorities as established by DCS.
Project management experience. Hospital marketing experience.
Excellent market research, analytical, and budgeting skills to help manage key programs.
Competencies:
Decision Making: Ability to make decisions that are guided by general instructions and practices requiring some interpretation. May make recommendations for solving problems of moderate complexity and importance.
Problem Solving: Ability to address problems that are varied, requiring analysis or interpretation of the situation using direct observation, knowledge and skills based on general precedents.
Independence of Action: Ability to follow precedents and procedures. May set priorities and organize work within general guidelines. Seeks assistance when confronted with difficult and/or unpredictable situations. Work progress is monitored by supervisor/manager.
Written Communications: Ability to communicate clearly and effectively in written English with internal and external customers.
Oral Communications: Ability to comprehend and converse in English to communicate effectively with medical center staff, patients, families and external customers.
Knowledge: Ability to demonstrate full working knowledge of standard concepts, practices, procedures and policies with the ability to use them in varied situations.
Team Work: Ability to interact respectfully with other employees, professional staff and/or external contacts to offer ideas, identify issues, obtain information or deliver services.
Customer Service: Ability to provide a high level of customer service to patients, visitors, staff and external customers in a professional, service-oriented, respectful manner using skills in active listening and problem solving. Ability to remain calm in stressful situations.
Social/Environmental Requirements:
Work requires close attention to task for work to be accurately completed. Intermittent breaks during the work day do not compromise the work.
Work is varied every day and the employee needs to be adaptable to respond to these changes and use independent judgment and manage priorities.
No substantial exposure to adverse environmental conditions
Health Care Status: NHCW: No patient contact.- Health Care Worker Status may vary by department
Sensory Requirements:
Close work (paperwork, visual examination), Color vision/perception, Visual monotony, Visual clarity > 20 feet, Visual clarity <3 feet, Conversation, Telephone.
Physical Requirements:
Sedentary work: Exerting up to 10 pounds of force occasionally in carrying, lifting, pushing, pulling objects. Sitting most of the time, with walking and standing required only occasionally
This job requires frequent sitting, Keyboard use.There may be occasional walking, standing.
As a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities. Beth Israel Lahey Health requires that all staff be vaccinated against influenza (flu) and COVID-19 as a condition of employment. Learn more (https://www.bilh.org/newsroom/bilh-to-require-covid-19-influenza-vaccines-for-all-clinicians-staff-by-oct-31) about this requirement.
More than 35,000 people working together. Nurses, doctors, technicians, therapists, researchers, teachers and more, making a difference in patients' lives. Your skill and compassion can make us even stronger.
Equal Opportunity Employer/Veterans/Disabled