Philadelphia Museum of Art
Brand Content Strategist
Philadelphia Museum of Art, Phila, Pennsylvania, United States, 19117
We Are Committed to an Inclusive Workplace
At the Philadelphia Museum of Art, we actively seek to employ a diverse group of people who embody our organizational values. We welcome and encourage individuals of all backgrounds to apply, especially those from marginalized and underrepresented groups in the museum field, who are inspired by our shared purpose and enjoy working collaboratively with others.
We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship or immigration status, color, disability, ethnicity, familial status, gender identity and/or expression, genetic information, marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other protected status.
The Brand Content Strategist collaborates with Growth and Brand team to develop and implement integrated content for the PMA, including video, social media channels, advertisements, and website. The Brand Content Strategist connects with diverse communities through the support of artists and ideas that explore, contextualize, and resonate with the socio-political conditions of our time. The Brand Content Strategist will be an innovative leader in shaping the brand content vision for the institution's future.
Specifically, you will:
Work with a cross-departmental team to develop a strategic direction for overall engagement that is consistent with PMA’s core values.
Collaborate with the Marketing Team, Digital Content Strategist, Copywriter, and Interactive Project Manager to develop and execute a consistent content strategy across all channels.
Collaborate with Curatorial, Interpretation and Conservation staff to create engaging content that extends the visitor experience beyond the exhibition.
Conceptualize and direct on-trend, real-time execution of quick-turn deliverables in collaboration.
Build a creative strategy framework in collaboration with cross-functional teams to sustain and future-proof agile work.
Facilitate and participate in creative brainstorming sessions.
Manage content calendars, ensuring the timely and consistent delivery of content across various platforms.
Generate regular reports on key metrics and provide insights for continuous improvement.
Perform other duties as assigned.
Your background and experience include:
5-8 years of experience as a brand strategist at the advertisting agency or in-house.
A passion for using content creation and production to achieve objectives.
Strong initiative as an entrepreneurial thinker taking independent actions and calculated risks.
Strong proficiency in social platforms.
Experience in running advertising campaigns.
Strong interpersonal abilities to effectively manage external relationships.
Ability to be flexible in a changing work environment and work well under pressure.
Self-starter who can work on their own with minimal guidance and always with a view to achieving objectives.
Skilled at analyzing data, deriving insights, and building creative output.
Position and Compensation Details
The salary for this position is $75000 - $80,050.
This position is Full-Time, Exempt and 35 hours per week.
This position reports to the Chief Marketing Officer.
Physical requirements:
Able to remain stationary for extended periods of time, to utilize computers and other office equipment required of this job, to perform physically administrative duties in a typical interior office environment, gallery, or exhibit space, and to access most public and staff areas of the museum campus.
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.
Institutional Requirements
Upholds the professional standards of the field, always acts in a manner that is consistent with the best interests of the museum and protects and enhances its reputation and standing within the community of museums.
Adheres to the museum’s code of ethics and Employee Handbook and avoids any real or perceived conflicts of interest.
Shows respect for co-workers and visitors and an understanding of and appreciation for the diversity of the museum’s staff, volunteers, and audiences.
Maintains confidentiality.
Adheres to all museum protocols, procedures, rules, and policies.
Application Timeline
Applications will be reviewed on a rolling basis. We encourage candidates to apply early as the position will close once we have a robust applicant pool or a candidate has been selected.
What We Offer
Our employees are at the center of the museum. As an employee, you will have access to numerous museum perks including, but not limited to:
Free general admission to the museum for you and your immediate family
Discounted guest tickets for admission
Discounts on gift memberships
Special staff tours and presentations from our curatorial and conservation teams
Discounts at the museum restaurant, museum cafés, and museum retail and online stores
We offer a comprehensive benefits package for employees including:
Medical, dental, and vision benefits
Fully paid short-term disability insurance, long-term disability insurance, and life insurance
Health savings or flexible spending account program
Retirement savings program with museum match
Paid vacation, personal days, sick days, and holidays
*Eligibility for certain benefits is based on a variety of factors including the employee’s regular schedule and tenure.
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At the Philadelphia Museum of Art, we actively seek to employ a diverse group of people who embody our organizational values. We welcome and encourage individuals of all backgrounds to apply, especially those from marginalized and underrepresented groups in the museum field, who are inspired by our shared purpose and enjoy working collaboratively with others.
We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship or immigration status, color, disability, ethnicity, familial status, gender identity and/or expression, genetic information, marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other protected status.
The Brand Content Strategist collaborates with Growth and Brand team to develop and implement integrated content for the PMA, including video, social media channels, advertisements, and website. The Brand Content Strategist connects with diverse communities through the support of artists and ideas that explore, contextualize, and resonate with the socio-political conditions of our time. The Brand Content Strategist will be an innovative leader in shaping the brand content vision for the institution's future.
Specifically, you will:
Work with a cross-departmental team to develop a strategic direction for overall engagement that is consistent with PMA’s core values.
Collaborate with the Marketing Team, Digital Content Strategist, Copywriter, and Interactive Project Manager to develop and execute a consistent content strategy across all channels.
Collaborate with Curatorial, Interpretation and Conservation staff to create engaging content that extends the visitor experience beyond the exhibition.
Conceptualize and direct on-trend, real-time execution of quick-turn deliverables in collaboration.
Build a creative strategy framework in collaboration with cross-functional teams to sustain and future-proof agile work.
Facilitate and participate in creative brainstorming sessions.
Manage content calendars, ensuring the timely and consistent delivery of content across various platforms.
Generate regular reports on key metrics and provide insights for continuous improvement.
Perform other duties as assigned.
Your background and experience include:
5-8 years of experience as a brand strategist at the advertisting agency or in-house.
A passion for using content creation and production to achieve objectives.
Strong initiative as an entrepreneurial thinker taking independent actions and calculated risks.
Strong proficiency in social platforms.
Experience in running advertising campaigns.
Strong interpersonal abilities to effectively manage external relationships.
Ability to be flexible in a changing work environment and work well under pressure.
Self-starter who can work on their own with minimal guidance and always with a view to achieving objectives.
Skilled at analyzing data, deriving insights, and building creative output.
Position and Compensation Details
The salary for this position is $75000 - $80,050.
This position is Full-Time, Exempt and 35 hours per week.
This position reports to the Chief Marketing Officer.
Physical requirements:
Able to remain stationary for extended periods of time, to utilize computers and other office equipment required of this job, to perform physically administrative duties in a typical interior office environment, gallery, or exhibit space, and to access most public and staff areas of the museum campus.
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.
Institutional Requirements
Upholds the professional standards of the field, always acts in a manner that is consistent with the best interests of the museum and protects and enhances its reputation and standing within the community of museums.
Adheres to the museum’s code of ethics and Employee Handbook and avoids any real or perceived conflicts of interest.
Shows respect for co-workers and visitors and an understanding of and appreciation for the diversity of the museum’s staff, volunteers, and audiences.
Maintains confidentiality.
Adheres to all museum protocols, procedures, rules, and policies.
Application Timeline
Applications will be reviewed on a rolling basis. We encourage candidates to apply early as the position will close once we have a robust applicant pool or a candidate has been selected.
What We Offer
Our employees are at the center of the museum. As an employee, you will have access to numerous museum perks including, but not limited to:
Free general admission to the museum for you and your immediate family
Discounted guest tickets for admission
Discounts on gift memberships
Special staff tours and presentations from our curatorial and conservation teams
Discounts at the museum restaurant, museum cafés, and museum retail and online stores
We offer a comprehensive benefits package for employees including:
Medical, dental, and vision benefits
Fully paid short-term disability insurance, long-term disability insurance, and life insurance
Health savings or flexible spending account program
Retirement savings program with museum match
Paid vacation, personal days, sick days, and holidays
*Eligibility for certain benefits is based on a variety of factors including the employee’s regular schedule and tenure.
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