Wake Research
Vice President of Marketing
Wake Research, Raleigh, North Carolina, United States, 27601
Job Description
Mission of the Role:
The mission of this role is to provide the marketing vision, strategy, and leadership to support M3 Wake Research in becoming the research site network of choice for patients, partners, and study sponsor/CRO stakeholders.
Essential Duties and Responsibilities:
Develop and execute marketing, promotional, and communications strategies that drive lead generation and participant enrollment in research studies, and generate brand awareness from patients, study sponsors/CROs, and other stakeholders.
Manage marketing budget and evaluate marketing activities using ROI, productivity, and performance metrics. Accurately measure and optimize marketing’s contribution to revenue.
Manage a team of marketing professionals who execute on a myriad of digital, social media, content, search engine, brand management, community outreach, and traditional marketing programs.
Strong grasp of marketing data & analytics, from data collection to data organization/transformation to data loading & visualization, in order to track and communicate performance and make data-driven decisions.
Oversee and manage marketing vendor relationships - define special projects, ensure deliverables are met, and provide status reports.
Grow proprietary participant database and establish participant lifecycle program.
Support internal and external corporate communication as needed, along with the ability to manage public relations efforts.
Qualifications:Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related discipline required. MBA preferred.
7+ years of related B2C marketing experience required with progressive increase in scope of responsibility and oversite (clinical research, pharma/CRO, or healthcare experience is a big plus).
5+ years in a leadership role managing marketing professionals required.
Think strategically and creatively to add differential value and bring new solutions to existing problem sets, while still managing the tactical, day-to-day.
Excellent communication, organization, and time management skills. Proven ability to influence others and gain buy-in from key stakeholders across all levels.
Self-motivated, innovative, ability to work independently, and multi-task.
Superior attention to detail and communication skills.
Excellent personnel and team management skills including training, mentoring, and coaching.
Ability to successfully facilitate collaboration across multiple functions, departments and levels and serve as a role model for teamwork.
Strong analytics experience and skill set. Ability to synthesize complex data across multiple sources to glean actionable insights and communicate trends both up and down.
Proven experience in goal setting, tracking, and reporting. Ability to quickly parse complex data to anticipate and/or react to promotional course corrections as needed.
Experience with Marketing Automation tools.
Additional Information
About M3:
M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.
Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.
Joining M3 USA means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 USA.
Benefits:
A career opportunity with M3 Wake Research offers competitive wages, and benefits such as:
401(k), 401(k) matching
Dental insurance
Disability insurance
Employee assistance program
Flexible spending account
Health insurance
Life insurance
Paid time off
Vision insurance
*M3 reserves the right to change this job description to meet the business needs of the organization
#LI-Remote
#LI-JD1
Mission of the Role:
The mission of this role is to provide the marketing vision, strategy, and leadership to support M3 Wake Research in becoming the research site network of choice for patients, partners, and study sponsor/CRO stakeholders.
Essential Duties and Responsibilities:
Develop and execute marketing, promotional, and communications strategies that drive lead generation and participant enrollment in research studies, and generate brand awareness from patients, study sponsors/CROs, and other stakeholders.
Manage marketing budget and evaluate marketing activities using ROI, productivity, and performance metrics. Accurately measure and optimize marketing’s contribution to revenue.
Manage a team of marketing professionals who execute on a myriad of digital, social media, content, search engine, brand management, community outreach, and traditional marketing programs.
Strong grasp of marketing data & analytics, from data collection to data organization/transformation to data loading & visualization, in order to track and communicate performance and make data-driven decisions.
Oversee and manage marketing vendor relationships - define special projects, ensure deliverables are met, and provide status reports.
Grow proprietary participant database and establish participant lifecycle program.
Support internal and external corporate communication as needed, along with the ability to manage public relations efforts.
Qualifications:Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related discipline required. MBA preferred.
7+ years of related B2C marketing experience required with progressive increase in scope of responsibility and oversite (clinical research, pharma/CRO, or healthcare experience is a big plus).
5+ years in a leadership role managing marketing professionals required.
Think strategically and creatively to add differential value and bring new solutions to existing problem sets, while still managing the tactical, day-to-day.
Excellent communication, organization, and time management skills. Proven ability to influence others and gain buy-in from key stakeholders across all levels.
Self-motivated, innovative, ability to work independently, and multi-task.
Superior attention to detail and communication skills.
Excellent personnel and team management skills including training, mentoring, and coaching.
Ability to successfully facilitate collaboration across multiple functions, departments and levels and serve as a role model for teamwork.
Strong analytics experience and skill set. Ability to synthesize complex data across multiple sources to glean actionable insights and communicate trends both up and down.
Proven experience in goal setting, tracking, and reporting. Ability to quickly parse complex data to anticipate and/or react to promotional course corrections as needed.
Experience with Marketing Automation tools.
Additional Information
About M3:
M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.
Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.
Joining M3 USA means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 USA.
Benefits:
A career opportunity with M3 Wake Research offers competitive wages, and benefits such as:
401(k), 401(k) matching
Dental insurance
Disability insurance
Employee assistance program
Flexible spending account
Health insurance
Life insurance
Paid time off
Vision insurance
*M3 reserves the right to change this job description to meet the business needs of the organization
#LI-Remote
#LI-JD1