City and County of San Francisco
Assistant Director, Marketing and Communications (0932) - SFO
City and County of San Francisco, San Francisco, California, United States, 94199
This is a position-based test conducted in accordance with CSC Rule 111A.
Application Opening: August 5, 2024
Application Deadline: Interested applicants are encouraged to apply as soon as possible as this announcement may close at any time after 5:00 p.m. PDT on August 12, 2024.
Compensation: $161,616 - $206,206 annually
Recruitment ID: PBT-0932-147257
Working at SFO
San Francisco International Airport (SFO), an enterprise department of the City and County of San Francisco (CCSF), has approximately 1,700 CCSF employees and strives to be a diverse, equitable, and inclusive employer.
SFO’s mission is delivering an airport experience where people and our planet come first and our core values are Safety and Security, Teamwork, Excellence, Care, and Equity. Learn more about careers at SFO.
For more information about SFO, visit www.flysfo.com. Follow us on Twitter and Facebook.
The Assistant Director, Marketing & Communications, reports to the Director, Marketing & Communications (DM&C), and will support the DM&C in all aspects of the section, including but not limited to developing and implementing marketing strategies, internal and external communications strategies and campaigns, brand activations, digital transformation, content creation and management, market research, analysis, budgeting, reporting, legal and compliance concerns, along with staffing and human resource concerns.
As a team member of SFO, you will embrace SFO’s core values and SFO’s Racial Equity Action Plan (https://www.flysfo.com/sites/default/files/Racial_Equity_Plan-4.06.2021-v19.pdf) .
You are excited about this opportunity because you will:
Assist in the formulation of all Marketing Communications strategies, including research, organization, alignment with brand strategy and the 5-year Strategic Plan, goal setting, targets, and metrics.
Implement marketing and communications initiatives, campaigns, and programs, including media creation and placement, channel strategy, and the creation of supporting video, web, digital, and social media content.
Oversee the development and implementation of internal communications strategies and processes, close internal communication gaps, and support opportunities for improvement.
Oversee website management, content, security, data sources, functionality, and enhancements.
Attend various tenant, industry, community, professional, governmental and/or special interest group meetings and workshops. And, as directed, present to SFO executives, other staff, and community organizations.
Assist the Director of Marketing & Communications in preparing the annual and 2-year budgets; track and forecast spending; monitor agency workorders for deliverables; timelines, and budgets.
Manage contract administration, including compliance, contract modification, budget and PSC authority, invoicing, and reporting.
Oversee Marketing & Communications reporting, focusing on standardizing data sources, integrating new data as it becomes available.
Establish and track KPIs for marking and communications activities to optimize spend and performance, surface customer insights, and recommend changes based on results.
Monitor all Marketing & Communications activities for legal requirements and compliance.
Perform other functions outlined in the 0932 Manager IV (https://careers.sf.gov/classifications/?classCode=0932&setId=COMMN) .
Minimum Qualifications:
Education: Bachelor’s Degree.
Experience: Five (5) years of professional-level experience in Marketing, Communications, Content Creation, or similar functions, of which (3) years must include experience supervising professionals.
Substitution:
Additional experience as described above may be substituted for the required degree on a year-for-year basis (up to the maximum of 2 years). Thirty (30) semester units or forty-five (45) quarter units equal one year. One-year full-time employment is equivalent to 2000 hours (2000 hours of qualifying work experience is based on a 40-hour work week). Any overtime hours that you work above forty (40) hours per week are not included in the calculation to determine full-time employment.
Possession of a master’s degree from an accredited college or university may substitute for one (1) year of the required work experience.
Note: Applicants must meet the minimum qualification requirement by the final filing date unless otherwise noted.
The stated desirable qualifications may be considered at the end of the selection process when candidates are referred for hiring:
Desirable Qualifications:
5+ years of experience managing professionals
5+ years project management experience
5+ years of budget management experience
5+ years of experience managing a marketing agency, creative agency, PR agency, or similar agencies.
5+ years of experience managing City processes
Degree in Marketing, Communications, PR, Journalism, Creative writing, Content creation, or Political Science
Experience in a fast paced, multicultural, 24/7 work environment
Verification
Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at https://sfdhr.org/how-verify-education-requirements.
Note: Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.
All work experience, education, training and other information substantiating how you meet the minimum qualifications must be included on your application by the filing deadline. Information submitted after the filing deadline will not be considered in determining whether you meet the minimum qualifications.
Resumes will not be accepted in lieu of a completed City and County of San Francisco application. Applications completed improperly may be cause for ineligibility, disqualification or may lead to lower scores.
Selection Procedures
After application submission, candidates deemed qualified must complete all subsequent steps to advance in this selection process, which includes the following:
Minimum Qualification Supplemental Questionnaire (MQSQ): Candidates will be required to complete an MQSQ as part of the employment application. This MQSQ is designed to obtain specific information regarding an applicant's experience in relation to the Minimum Qualifications (MQ) for this position. The MQSQ will be used to evaluate if the applicant possesses the required minimum qualifications.
Supplemental Questionnaire Evaluation (Weight: 100%)
Candidates who meet the minimum qualifications will be sent a Supplemental Questionnaire. The Supplemental Questionnaire is designed to measure the knowledge, skills and abilities required for this position. All candidates’ responses to the Supplemental Questionnaire are subject to verification. All relevant experience, education and/or training must be included in the responses in order to be reviewed in the rating process.
A passing score on the Supplemental Questionnaire must be achieved in order to be placed/ranked on the eligible list. Candidates will be placed on the eligible list in rank order according to their final score.
Note: Only those applicants meeting the minimum qualifications will be notified of the exact date, time and place to report for the examinations. Applicants who meet the minimum qualifications are not guaranteed to advance through all of the steps in the selection process.
Transportation Security Administration (TSA) Security Clearance:
Candidates for employment with the San Francisco Airport Commission are required to undergo a criminal history record check, including FBI fingerprints, and Security Threat Assessment in order to determine eligibility for security clearance and may be required to undergo drug/alcohol screening. Per Civil Service Commission Rule Section 110.9.1, every applicant for an examination must possess and maintain the qualifications required by law and by the examination announcement for the examination. Failure to obtain and maintain security clearance may be basis for termination from employment with the Airport Commission.
Eligible List/Score Report: A confidential eligible list of applicant names that have passed the civil service examination process will be created and used for certification purposes only. An examination score report will be established, so applicants can view the ranks, final scores and number of eligible candidates. Applicant information, including names of applicants on the eligible list, shall not be made public unless required by law. However, an eligible list shall be made available for public inspection, upon request, once the eligible list is exhausted or expired and referrals resolved. The eligible list/score report resulting from this civil service examination process is subject to change after adoption (e.g., as a result of appeals), as directed by the Human Resources Director or the Civil Service Commission.
The duration of the eligible list resulting from this examination process will be six (6) months and may be extended with the approval of the Human Resources Director.
To find Departments which use this classification, please see https://sfdhr.org/sites/default/files/documents/Forms-Documents/Position-Counts-by-Job-Codes-and-Department-FY-2023-24.pdf .
Terms of Announcement and Appeal Rights:
Applicants must be guided solely by the provisions of this announcement, including requirements, time periods and other particulars, except when superseded by federal, state or local laws, rules or regulations. Clerical errors may be corrected by the posting the correction on the Department of Human Resources website at https://careers.smartrecruiters.com/CityAndCountyOfSanFrancisco1/.
The terms of this announcement may be appealed under Civil Service Rule 111A.35.1. The standard for the review of such appeals is ‘abuse of discretion’ or ‘no rational basis’ for establishing the position description, the minimum qualifications and/or the certification rule. Appeals must include a written statement of the item(s) being contested and the specific reason(s) why the cited item(s) constitute(s) abuse of discretion by the Human Resources Director. Appeals must be submitted directly to the Executive Officer of the Civil Service Commission within five business days of the announcement issuance date.
Additional Information Regarding Employment with the City and County of San Francisco:
Information About The Hiring Process (https://sfdhr.org/information-about-hiring-process)
Conviction History
Employee Benefits Overview (https://sfdhr.org/benefits-overview)
Equal Employment Opportunity (https://sfdhr.org/equal-employment-opportunity)
Disaster Service Worker (https://sfdhr.org/disaster-service-workers)
ADA Accommodation
Right to Work (https://sfdhr.org/information-about-hiring-process#identification)
Copies of Application Documents
Diversity Statement (https://sfdhr.org/information-about-hiring-process#diversitystatement)
HOW TO APPLY
Applications for City and County of San Francisco jobs are only accepted through an online process. Visit https://careers.smartrecruiters.com/CityAndCountyOfSanFrancisco1/ and begin the application process.
• Select the “I’m Interested” button and follow instructions on the screen
Applicants may be contacted by email about this recruitment and, therefore, it is their responsibility to ensure that their registered email address is accurate and kept up-to-date. Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter. To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses (@sfgov.org, @sfdpw.org, @sfport.com, @flysfo.com, @sfwater.org, @sfdph.org, @asianart.org, @sfmta.com, @sfpl.org, @dcyf.org, @first5sf.org, @famsf.org, @ccsf.edu, @smartalerts.info, and @smartrecruiters.com).
Applicants will receive a confirmation email that their online application has been received in response to every announcement for which they file. Applicants should retain this confirmation email for their records. Failure to receive this email means that the online application was not submitted or received.
If you have any questions regarding this recruitment or application process, please contact exam analyst Sandra Aguayo at Sandra.Aguayo@flysfo.com.
The City and County of San Francisco encourages women, minorities and persons with disabilities to apply. Applicants will be considered regardless of their sex, race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition (associated with cancer, a history of cancer, or genetic characteristics), HIV/AIDS status, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military and veteran status, or other protected category under the law.
Application Opening: August 5, 2024
Application Deadline: Interested applicants are encouraged to apply as soon as possible as this announcement may close at any time after 5:00 p.m. PDT on August 12, 2024.
Compensation: $161,616 - $206,206 annually
Recruitment ID: PBT-0932-147257
Working at SFO
San Francisco International Airport (SFO), an enterprise department of the City and County of San Francisco (CCSF), has approximately 1,700 CCSF employees and strives to be a diverse, equitable, and inclusive employer.
SFO’s mission is delivering an airport experience where people and our planet come first and our core values are Safety and Security, Teamwork, Excellence, Care, and Equity. Learn more about careers at SFO.
For more information about SFO, visit www.flysfo.com. Follow us on Twitter and Facebook.
The Assistant Director, Marketing & Communications, reports to the Director, Marketing & Communications (DM&C), and will support the DM&C in all aspects of the section, including but not limited to developing and implementing marketing strategies, internal and external communications strategies and campaigns, brand activations, digital transformation, content creation and management, market research, analysis, budgeting, reporting, legal and compliance concerns, along with staffing and human resource concerns.
As a team member of SFO, you will embrace SFO’s core values and SFO’s Racial Equity Action Plan (https://www.flysfo.com/sites/default/files/Racial_Equity_Plan-4.06.2021-v19.pdf) .
You are excited about this opportunity because you will:
Assist in the formulation of all Marketing Communications strategies, including research, organization, alignment with brand strategy and the 5-year Strategic Plan, goal setting, targets, and metrics.
Implement marketing and communications initiatives, campaigns, and programs, including media creation and placement, channel strategy, and the creation of supporting video, web, digital, and social media content.
Oversee the development and implementation of internal communications strategies and processes, close internal communication gaps, and support opportunities for improvement.
Oversee website management, content, security, data sources, functionality, and enhancements.
Attend various tenant, industry, community, professional, governmental and/or special interest group meetings and workshops. And, as directed, present to SFO executives, other staff, and community organizations.
Assist the Director of Marketing & Communications in preparing the annual and 2-year budgets; track and forecast spending; monitor agency workorders for deliverables; timelines, and budgets.
Manage contract administration, including compliance, contract modification, budget and PSC authority, invoicing, and reporting.
Oversee Marketing & Communications reporting, focusing on standardizing data sources, integrating new data as it becomes available.
Establish and track KPIs for marking and communications activities to optimize spend and performance, surface customer insights, and recommend changes based on results.
Monitor all Marketing & Communications activities for legal requirements and compliance.
Perform other functions outlined in the 0932 Manager IV (https://careers.sf.gov/classifications/?classCode=0932&setId=COMMN) .
Minimum Qualifications:
Education: Bachelor’s Degree.
Experience: Five (5) years of professional-level experience in Marketing, Communications, Content Creation, or similar functions, of which (3) years must include experience supervising professionals.
Substitution:
Additional experience as described above may be substituted for the required degree on a year-for-year basis (up to the maximum of 2 years). Thirty (30) semester units or forty-five (45) quarter units equal one year. One-year full-time employment is equivalent to 2000 hours (2000 hours of qualifying work experience is based on a 40-hour work week). Any overtime hours that you work above forty (40) hours per week are not included in the calculation to determine full-time employment.
Possession of a master’s degree from an accredited college or university may substitute for one (1) year of the required work experience.
Note: Applicants must meet the minimum qualification requirement by the final filing date unless otherwise noted.
The stated desirable qualifications may be considered at the end of the selection process when candidates are referred for hiring:
Desirable Qualifications:
5+ years of experience managing professionals
5+ years project management experience
5+ years of budget management experience
5+ years of experience managing a marketing agency, creative agency, PR agency, or similar agencies.
5+ years of experience managing City processes
Degree in Marketing, Communications, PR, Journalism, Creative writing, Content creation, or Political Science
Experience in a fast paced, multicultural, 24/7 work environment
Verification
Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at https://sfdhr.org/how-verify-education-requirements.
Note: Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.
All work experience, education, training and other information substantiating how you meet the minimum qualifications must be included on your application by the filing deadline. Information submitted after the filing deadline will not be considered in determining whether you meet the minimum qualifications.
Resumes will not be accepted in lieu of a completed City and County of San Francisco application. Applications completed improperly may be cause for ineligibility, disqualification or may lead to lower scores.
Selection Procedures
After application submission, candidates deemed qualified must complete all subsequent steps to advance in this selection process, which includes the following:
Minimum Qualification Supplemental Questionnaire (MQSQ): Candidates will be required to complete an MQSQ as part of the employment application. This MQSQ is designed to obtain specific information regarding an applicant's experience in relation to the Minimum Qualifications (MQ) for this position. The MQSQ will be used to evaluate if the applicant possesses the required minimum qualifications.
Supplemental Questionnaire Evaluation (Weight: 100%)
Candidates who meet the minimum qualifications will be sent a Supplemental Questionnaire. The Supplemental Questionnaire is designed to measure the knowledge, skills and abilities required for this position. All candidates’ responses to the Supplemental Questionnaire are subject to verification. All relevant experience, education and/or training must be included in the responses in order to be reviewed in the rating process.
A passing score on the Supplemental Questionnaire must be achieved in order to be placed/ranked on the eligible list. Candidates will be placed on the eligible list in rank order according to their final score.
Note: Only those applicants meeting the minimum qualifications will be notified of the exact date, time and place to report for the examinations. Applicants who meet the minimum qualifications are not guaranteed to advance through all of the steps in the selection process.
Transportation Security Administration (TSA) Security Clearance:
Candidates for employment with the San Francisco Airport Commission are required to undergo a criminal history record check, including FBI fingerprints, and Security Threat Assessment in order to determine eligibility for security clearance and may be required to undergo drug/alcohol screening. Per Civil Service Commission Rule Section 110.9.1, every applicant for an examination must possess and maintain the qualifications required by law and by the examination announcement for the examination. Failure to obtain and maintain security clearance may be basis for termination from employment with the Airport Commission.
Eligible List/Score Report: A confidential eligible list of applicant names that have passed the civil service examination process will be created and used for certification purposes only. An examination score report will be established, so applicants can view the ranks, final scores and number of eligible candidates. Applicant information, including names of applicants on the eligible list, shall not be made public unless required by law. However, an eligible list shall be made available for public inspection, upon request, once the eligible list is exhausted or expired and referrals resolved. The eligible list/score report resulting from this civil service examination process is subject to change after adoption (e.g., as a result of appeals), as directed by the Human Resources Director or the Civil Service Commission.
The duration of the eligible list resulting from this examination process will be six (6) months and may be extended with the approval of the Human Resources Director.
To find Departments which use this classification, please see https://sfdhr.org/sites/default/files/documents/Forms-Documents/Position-Counts-by-Job-Codes-and-Department-FY-2023-24.pdf .
Terms of Announcement and Appeal Rights:
Applicants must be guided solely by the provisions of this announcement, including requirements, time periods and other particulars, except when superseded by federal, state or local laws, rules or regulations. Clerical errors may be corrected by the posting the correction on the Department of Human Resources website at https://careers.smartrecruiters.com/CityAndCountyOfSanFrancisco1/.
The terms of this announcement may be appealed under Civil Service Rule 111A.35.1. The standard for the review of such appeals is ‘abuse of discretion’ or ‘no rational basis’ for establishing the position description, the minimum qualifications and/or the certification rule. Appeals must include a written statement of the item(s) being contested and the specific reason(s) why the cited item(s) constitute(s) abuse of discretion by the Human Resources Director. Appeals must be submitted directly to the Executive Officer of the Civil Service Commission within five business days of the announcement issuance date.
Additional Information Regarding Employment with the City and County of San Francisco:
Information About The Hiring Process (https://sfdhr.org/information-about-hiring-process)
Conviction History
Employee Benefits Overview (https://sfdhr.org/benefits-overview)
Equal Employment Opportunity (https://sfdhr.org/equal-employment-opportunity)
Disaster Service Worker (https://sfdhr.org/disaster-service-workers)
ADA Accommodation
Right to Work (https://sfdhr.org/information-about-hiring-process#identification)
Copies of Application Documents
Diversity Statement (https://sfdhr.org/information-about-hiring-process#diversitystatement)
HOW TO APPLY
Applications for City and County of San Francisco jobs are only accepted through an online process. Visit https://careers.smartrecruiters.com/CityAndCountyOfSanFrancisco1/ and begin the application process.
• Select the “I’m Interested” button and follow instructions on the screen
Applicants may be contacted by email about this recruitment and, therefore, it is their responsibility to ensure that their registered email address is accurate and kept up-to-date. Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter. To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses (@sfgov.org, @sfdpw.org, @sfport.com, @flysfo.com, @sfwater.org, @sfdph.org, @asianart.org, @sfmta.com, @sfpl.org, @dcyf.org, @first5sf.org, @famsf.org, @ccsf.edu, @smartalerts.info, and @smartrecruiters.com).
Applicants will receive a confirmation email that their online application has been received in response to every announcement for which they file. Applicants should retain this confirmation email for their records. Failure to receive this email means that the online application was not submitted or received.
If you have any questions regarding this recruitment or application process, please contact exam analyst Sandra Aguayo at Sandra.Aguayo@flysfo.com.
The City and County of San Francisco encourages women, minorities and persons with disabilities to apply. Applicants will be considered regardless of their sex, race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition (associated with cancer, a history of cancer, or genetic characteristics), HIV/AIDS status, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military and veteran status, or other protected category under the law.