Adorama
Graphic Design & Content Manager - Hybrid
Adorama, Brooklyn, New York, United States, 11210
Description
We are seeking an experienced and talented Graphic Design & Content Manager who specializes in social media design and content creation. As a Graphic Design & Content Manager, you will be responsible for developing visually compelling designs and engaging content across various digital platforms. You should have a strong background in digital design, with expertise in social media, email design, and content creation.
Responsibilities:Create visually appealing graphics, images, and videos for social media platforms.Design and execute engaging social media content, including static posts, stories, reels, and videos.Collaborate with the marketing team to develop social media strategies and campaigns.Schedule and post social media content on various platforms.Monitor social media channels for trends and incorporate them into designs and content.Utilize your expertise in Adobe Photoshop and Illustrator to design visually appealing email templates.Design and create engaging email content that aligns with brand guidelines and marketing objectives.Leverage Klaviyo CRM to create personalized and targeted email campaigns.Collaborate with the marketing team to develop email marketing strategies and optimize performance.Demonstrate advanced skills in Adobe Photoshop and Illustrator for creating high-quality designs.Utilize WordPress skills to design blog templates that are visually appealing and user-friendly.Create short format videos, GIFs, and reels to engage the audience across digital platforms.Work with digital apps such as Canva and Unfold to design captivating visual content.Manage a master calendar to coordinate content across various platforms, including social media and the website.Coordinate and execute digital marketing campaigns to meet marketing objectives and timelines.Monitor and analyze the performance of campaigns, making data-driven recommendations for improvements.Write compelling copy for social media posts and captions that resonate with the target audience.Ensure consistency in brand voice and messaging across all social media platforms.Collaborate with the marketing team to develop engaging and persuasive content.Requirements:
3-5 years' social media experience in a marketing organization, retail preferred but not mandatory.Proficient in Adobe Photoshop and Illustrator, with a minimum of 5 years of experience required.Canva, Unfold, Klaviyo, Word Press - Experience and skill set is a must.Experience in creating short format videos, GIFs, and reels with graphics.Proven track record of incorporating and using the newest and emerging social media content formats such as Instagram Live, Twitter Spaces, Reels, TikTok etc.Proven track record in designing social media content and executing successful social media campaigns.Strong organizational skills to build content publishing calendars and create stories for our audiences.Proficient in social media metrics and analytics.Highly creative taskmaster and innovative thinker with experience in identifying target audiences and devising social media strategies to go after them.Strong attention to detail and ability to work within brand guidelines.Exceptional written and verbal communication skills.Ability to work effectively in a fast-paced, deadline-driven environment with a proactive, can-do attitude.Avid photographer/videographer with a keen passion for the photo industry trends and news.Proven ability to handle high volumes of work at all times.
This role requires three on-site days weekly to ensure in-person collaboration, improved communication, effective teamwork, and real-time problem solving to enhance team synergy and productivity. A standard 40-hour work week is expected.
The salary range for this position ranges from $80,000 to $90,000. The rate will be determined based on overall skills and experience.
We are seeking an experienced and talented Graphic Design & Content Manager who specializes in social media design and content creation. As a Graphic Design & Content Manager, you will be responsible for developing visually compelling designs and engaging content across various digital platforms. You should have a strong background in digital design, with expertise in social media, email design, and content creation.
Responsibilities:Create visually appealing graphics, images, and videos for social media platforms.Design and execute engaging social media content, including static posts, stories, reels, and videos.Collaborate with the marketing team to develop social media strategies and campaigns.Schedule and post social media content on various platforms.Monitor social media channels for trends and incorporate them into designs and content.Utilize your expertise in Adobe Photoshop and Illustrator to design visually appealing email templates.Design and create engaging email content that aligns with brand guidelines and marketing objectives.Leverage Klaviyo CRM to create personalized and targeted email campaigns.Collaborate with the marketing team to develop email marketing strategies and optimize performance.Demonstrate advanced skills in Adobe Photoshop and Illustrator for creating high-quality designs.Utilize WordPress skills to design blog templates that are visually appealing and user-friendly.Create short format videos, GIFs, and reels to engage the audience across digital platforms.Work with digital apps such as Canva and Unfold to design captivating visual content.Manage a master calendar to coordinate content across various platforms, including social media and the website.Coordinate and execute digital marketing campaigns to meet marketing objectives and timelines.Monitor and analyze the performance of campaigns, making data-driven recommendations for improvements.Write compelling copy for social media posts and captions that resonate with the target audience.Ensure consistency in brand voice and messaging across all social media platforms.Collaborate with the marketing team to develop engaging and persuasive content.Requirements:
3-5 years' social media experience in a marketing organization, retail preferred but not mandatory.Proficient in Adobe Photoshop and Illustrator, with a minimum of 5 years of experience required.Canva, Unfold, Klaviyo, Word Press - Experience and skill set is a must.Experience in creating short format videos, GIFs, and reels with graphics.Proven track record of incorporating and using the newest and emerging social media content formats such as Instagram Live, Twitter Spaces, Reels, TikTok etc.Proven track record in designing social media content and executing successful social media campaigns.Strong organizational skills to build content publishing calendars and create stories for our audiences.Proficient in social media metrics and analytics.Highly creative taskmaster and innovative thinker with experience in identifying target audiences and devising social media strategies to go after them.Strong attention to detail and ability to work within brand guidelines.Exceptional written and verbal communication skills.Ability to work effectively in a fast-paced, deadline-driven environment with a proactive, can-do attitude.Avid photographer/videographer with a keen passion for the photo industry trends and news.Proven ability to handle high volumes of work at all times.
This role requires three on-site days weekly to ensure in-person collaboration, improved communication, effective teamwork, and real-time problem solving to enhance team synergy and productivity. A standard 40-hour work week is expected.
The salary range for this position ranges from $80,000 to $90,000. The rate will be determined based on overall skills and experience.