AbbVie
Marketing Manager I/II, RINVOQ HCP - Lake County, IL
AbbVie, Libertyville, Illinois, United States, 60092
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description
The Marketing Manager I/II, RINVOQ HCP Marketing is responsible for designing, developing, and implementing HCP marketing plans and programs needed to accelerate the growth of RINVOQ in Giant Cell Arteritis (GCA), a new indication for AbbVie. Additionally, you will:
Work in a team-based environment to lead the development and execution of strategies and implementation of digital tactics to support more patients to get the help they need for GCA and best position RINVOQ for success
Foster positive working relationships with the entire GCA and Rheumatology marketing team, sales force, medical affairs, market research, sales training, regulatory, and other cross franchise marketing teams.
Work with various agencies and consultants, key opinion leaders, and co-marketing partners to successfully drive the business and achieve launch ambitions.
Key Responsibilities Include:
Demonstrate a strong understanding of the patient and ensure that all marketing activities align with the needs of the target audience.
Develop and execute high-impact go-to market strategies that are innovative, executable, and clinically/financially supported to drive disease state awareness and brand preference.
Requires the ability to understand and integrate customer feedback and research insights, monitoring progress against brand milestones in order to make strategic recommendations for optimal brand performance.
Work with internal cross functions groups and external partners to insure integration and consistency of business strategies and regulatory compliance of promotional material.
Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
Identify problems proactively and conceptualize solutions using creativity and innovation.
Effectively track and manage marketing budget for area of responsibility.
Consistently manage multiple projects to deliver high-quality work product in a timely fashion.
Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate
Think innovatively regarding the application of new technologies to marketing, particularly within a regulated environment
Proactively support the sales force through ongoing communications of marketing programs
Apply marketing concepts in the development of marketing plans and programs including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, patient segmentation, etc.
Qualifications
Basic Qualifications:
Bachelor's Degree in Marketing or Medical/Pharmacology related field
Excellent communication (oral, written, and presentation) and interpersonal skills.
Communicate clearly and concisely with several types and levels of staff and external contacts, both in writing and verbally
Strong planning and organization skills, attention to detail, execution, and follow-through
Preferred Qualifications:
MBA
Previous marketing experience of 5+ years brand marketing/consumer promotion or equivalent experience with complex project management responsibility in medical/scientific function
Key AbbVie Competencies:
Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.
Efficient project management and communication capabilities along with strong analytical and strategic thinking skills
Knowledge of market trends and competitive practices.
Execution of Goal Plan, AbbVie Ways of Working with associated Leadership Attributes
“This role can be hired as a Grade 18 or 19. The candidate’s experience will determine grade.”
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description
The Marketing Manager I/II, RINVOQ HCP Marketing is responsible for designing, developing, and implementing HCP marketing plans and programs needed to accelerate the growth of RINVOQ in Giant Cell Arteritis (GCA), a new indication for AbbVie. Additionally, you will:
Work in a team-based environment to lead the development and execution of strategies and implementation of digital tactics to support more patients to get the help they need for GCA and best position RINVOQ for success
Foster positive working relationships with the entire GCA and Rheumatology marketing team, sales force, medical affairs, market research, sales training, regulatory, and other cross franchise marketing teams.
Work with various agencies and consultants, key opinion leaders, and co-marketing partners to successfully drive the business and achieve launch ambitions.
Key Responsibilities Include:
Demonstrate a strong understanding of the patient and ensure that all marketing activities align with the needs of the target audience.
Develop and execute high-impact go-to market strategies that are innovative, executable, and clinically/financially supported to drive disease state awareness and brand preference.
Requires the ability to understand and integrate customer feedback and research insights, monitoring progress against brand milestones in order to make strategic recommendations for optimal brand performance.
Work with internal cross functions groups and external partners to insure integration and consistency of business strategies and regulatory compliance of promotional material.
Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
Identify problems proactively and conceptualize solutions using creativity and innovation.
Effectively track and manage marketing budget for area of responsibility.
Consistently manage multiple projects to deliver high-quality work product in a timely fashion.
Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate
Think innovatively regarding the application of new technologies to marketing, particularly within a regulated environment
Proactively support the sales force through ongoing communications of marketing programs
Apply marketing concepts in the development of marketing plans and programs including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, patient segmentation, etc.
Qualifications
Basic Qualifications:
Bachelor's Degree in Marketing or Medical/Pharmacology related field
Excellent communication (oral, written, and presentation) and interpersonal skills.
Communicate clearly and concisely with several types and levels of staff and external contacts, both in writing and verbally
Strong planning and organization skills, attention to detail, execution, and follow-through
Preferred Qualifications:
MBA
Previous marketing experience of 5+ years brand marketing/consumer promotion or equivalent experience with complex project management responsibility in medical/scientific function
Key AbbVie Competencies:
Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.
Efficient project management and communication capabilities along with strong analytical and strategic thinking skills
Knowledge of market trends and competitive practices.
Execution of Goal Plan, AbbVie Ways of Working with associated Leadership Attributes
“This role can be hired as a Grade 18 or 19. The candidate’s experience will determine grade.”
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html