Alabama State University
Brand & Marketing Director
Alabama State University, Montgomery, Alabama, United States, 36136
Salary:
$43,888.00 - $61,500.00 Annually
Location :
Montgomery, AL
Job Type:
Full-time Staff
Job Number:
STF-24-0194
Department:
Institutional Advancement
Opening Date:
08/01/2024
Closing Date:
8/9/2024 11:59 PM Central
Job Description
Alabama State University, Institutional Advancement, invites applications to fill the position Marketing Director. We're looking for a highly skilled marketing director to help us promote Alabama State University. The selected applicant will serve as a member of the University Relations management team and will direct the daily activities of Marketing and Strategic Communication in support of an integrated marketing communications plan to achieve maximum impact with various constituencies.
Duties and Responsibilities:Provide oversight of all aspects of the University's marketing and communications effortsLead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and servicesSpearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendationsManage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and salesAttend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysisSupport special events and initiatives that showcase the university's programs and accomplishments and perform other duties as assigned.
Minimum Qualifications
Bachelor's degree (or equivalent) in marketing, advertising, or communications, a successful track record in a senior marketing role and campaign creation, have excellent leadership, communication, and decision-making skills, experience in digital and print marketing, content marketing, and social media marketing, proven ability to plan and manage budgets, must be proficient with HTML, content management systems, and design software, have an established roster of media and PR contacts.
Supplemental Information
EEOC STATEMENT:
It is the policy of Alabama State University to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law.
SUPPLEMENTAL INFORMATION:
Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.
Federal law requires identity and employment eligibility verification on Form I-9 within three (3) business days of employment.
All positions require the passing of a background check and some the passing of a drug screen.
Blue Cross Blue Shield of Alabama Group Health and DentalMetLife Group Life InsuranceGuardian Life Inusrance Group Long-Term Disability InsuranceEmployee Assistance ProgramSick LeaveAnnual LeavePaid HolidaysState Retirement ProgramFlexible Spending AccountTuition Assistance
Click to visit the Alabama State University website for full benefit descriptions.
$43,888.00 - $61,500.00 Annually
Location :
Montgomery, AL
Job Type:
Full-time Staff
Job Number:
STF-24-0194
Department:
Institutional Advancement
Opening Date:
08/01/2024
Closing Date:
8/9/2024 11:59 PM Central
Job Description
Alabama State University, Institutional Advancement, invites applications to fill the position Marketing Director. We're looking for a highly skilled marketing director to help us promote Alabama State University. The selected applicant will serve as a member of the University Relations management team and will direct the daily activities of Marketing and Strategic Communication in support of an integrated marketing communications plan to achieve maximum impact with various constituencies.
Duties and Responsibilities:Provide oversight of all aspects of the University's marketing and communications effortsLead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and servicesSpearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendationsManage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and salesAttend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysisSupport special events and initiatives that showcase the university's programs and accomplishments and perform other duties as assigned.
Minimum Qualifications
Bachelor's degree (or equivalent) in marketing, advertising, or communications, a successful track record in a senior marketing role and campaign creation, have excellent leadership, communication, and decision-making skills, experience in digital and print marketing, content marketing, and social media marketing, proven ability to plan and manage budgets, must be proficient with HTML, content management systems, and design software, have an established roster of media and PR contacts.
Supplemental Information
EEOC STATEMENT:
It is the policy of Alabama State University to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law.
SUPPLEMENTAL INFORMATION:
Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.
Federal law requires identity and employment eligibility verification on Form I-9 within three (3) business days of employment.
All positions require the passing of a background check and some the passing of a drug screen.
Blue Cross Blue Shield of Alabama Group Health and DentalMetLife Group Life InsuranceGuardian Life Inusrance Group Long-Term Disability InsuranceEmployee Assistance ProgramSick LeaveAnnual LeavePaid HolidaysState Retirement ProgramFlexible Spending AccountTuition Assistance
Click to visit the Alabama State University website for full benefit descriptions.