StateServ
SR. DIRECTOR MARKETING & COMMUNICATIONS
StateServ, Arizona City, Arizona, United States, 85123
Dragonfly Health exists to provide a comprehensive offering of solutions that transform the care-at-home experience for clients, caregivers, patients, and partners. We do this through proprietary technology and quality services delivered with speed and accuracy. We serve over 145,000 patients every day spanning all 50 states.
Essential Functions Note: The essential duties and primary accountabilities below are intended to describe the general content of and requirements of this position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or most of the primary accountabilities listed below. Specific tasks, responsibilities or competencies may be documented in the incumbent’s performance objectives as outlined by the incumbent’s immediate supervisor or manager.1. Oversee and lead the planning, development and implementation of the marketing, public relations, and communications strategy by working closely with client services, marketing staff, content providers, and distribution partners to include social media, print and digital content and email marketing.2. Work with leadership team and staff to identify internal and external marketing communication opportunities and develop strategies/plans related to product lines and services, facility concerns and issues for clients, vendors, staff, and partners.3. Lead the marketing team with an emphasis on data analytics to make strategic and data-driven decisions.4. Responsible for marketing staff performance and development goals, establish marketing staff priorities, provide coaching and conduct annual performance appraisals to promote a culture of high performance and continuous improvement using a supportive and collaborative approach.5. Lead and manage committees and task force groups and support the Executive Team in internal/external communications about the vision and overall strategies of the organization.6. Oversee the daily activities of the Marketing Department including budgeting, planning, and staff development.7. Ensure that brand identity, messaging and marketing and communications strategy are infused in all organizational efforts and develop a compelling brand strategy that supports Dragonfly Heath’s goals and objectives.8. Oversee and work closely with the Marketing Director on the development and production of all marketing publications, collateral communication material and social media initiatives.9. Manage Dragonfly Health’s thought leadership efforts in the creation of high quality, timely and high-impact outputs while promoting an environment of shared success and teamwork.
Marginal or Additional Functions
1. Participates fully in professional societies and activities related to the health care and the marketing profession2. Protects company’s intellectual property and the privacy of customers’ data3. Performs other duties as assigned or apparent
Supervisory and Managerial Responsibility
• Direct managerial responsibility
Knowledge, Skills & Abilities
Education, Licensure or Certification:• A thorough knowledge and understanding of general business management as normally obtained through the completion of a Bachelor’s Degree in Marketing, Communications, Business Administration or a related field.
Work Experience or Related Experience:• Must have a minimum of six or more years of marketing and communications experience preferably within the healthcare industry• 6+ years’ experience in a mid to upper-level management position is preferred• Minimum 5 years of experience in managing comprehensive strategic marketing and communications, media relations, and marketing programs to advance an organization’s mission and goals• Experience in the healthcare or medical fields in which incumbents have gained a thorough understanding of durable medical equipment is highly preferred
Specialized Knowledge, Skills & Abilities:• Demonstrated skills, knowledge and experience in the design and execution of marketing and communications activities, including digital marketing campaign development• Experience overseeing the design and production of print materials and publications, website management, and digital/social media content creation and management• Effective, articulate, and persuasive public speaking and presentation skills• Excellent writing and editing skills• Experience in building, mentoring, and coaching marketing departments• Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution• Ability to work independently and responsibly while managing numerous projects simultaneously• Excellent organizational, project management, planning and follow-up skills• Working knowledge of a PC, business and communication software (MS Office) and web-based tools are required• Hospice, durable medical equipment, pharmacy, managed care or other pertinent health care services industry experience strongly preferred• The ability to maintain confidentiality of patient information and follow standard operating procedures with regard to patient data to ensure compliance with HIPAA is required
Travel Requirements and Conditions
• Position may require minimal overnight travel
Work Environment, Conditions and Demands
• Work is performed in an office or remote environment.
Physical Requirements and Demands
Note: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions as described.• Regular eye-hand coordination and manual dexterity is required to operate office equipment
Additional Position Information
• No additional information is applicable
Dragonfly Healthoffers a rewarding, casual, fun work environment to include competitive benefits and compensation. We welcome new ideas and innovative thinkers. If you want to do meaningful work that is truly helping people, come join our growing team and make a difference!
Essential Functions Note: The essential duties and primary accountabilities below are intended to describe the general content of and requirements of this position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or most of the primary accountabilities listed below. Specific tasks, responsibilities or competencies may be documented in the incumbent’s performance objectives as outlined by the incumbent’s immediate supervisor or manager.1. Oversee and lead the planning, development and implementation of the marketing, public relations, and communications strategy by working closely with client services, marketing staff, content providers, and distribution partners to include social media, print and digital content and email marketing.2. Work with leadership team and staff to identify internal and external marketing communication opportunities and develop strategies/plans related to product lines and services, facility concerns and issues for clients, vendors, staff, and partners.3. Lead the marketing team with an emphasis on data analytics to make strategic and data-driven decisions.4. Responsible for marketing staff performance and development goals, establish marketing staff priorities, provide coaching and conduct annual performance appraisals to promote a culture of high performance and continuous improvement using a supportive and collaborative approach.5. Lead and manage committees and task force groups and support the Executive Team in internal/external communications about the vision and overall strategies of the organization.6. Oversee the daily activities of the Marketing Department including budgeting, planning, and staff development.7. Ensure that brand identity, messaging and marketing and communications strategy are infused in all organizational efforts and develop a compelling brand strategy that supports Dragonfly Heath’s goals and objectives.8. Oversee and work closely with the Marketing Director on the development and production of all marketing publications, collateral communication material and social media initiatives.9. Manage Dragonfly Health’s thought leadership efforts in the creation of high quality, timely and high-impact outputs while promoting an environment of shared success and teamwork.
Marginal or Additional Functions
1. Participates fully in professional societies and activities related to the health care and the marketing profession2. Protects company’s intellectual property and the privacy of customers’ data3. Performs other duties as assigned or apparent
Supervisory and Managerial Responsibility
• Direct managerial responsibility
Knowledge, Skills & Abilities
Education, Licensure or Certification:• A thorough knowledge and understanding of general business management as normally obtained through the completion of a Bachelor’s Degree in Marketing, Communications, Business Administration or a related field.
Work Experience or Related Experience:• Must have a minimum of six or more years of marketing and communications experience preferably within the healthcare industry• 6+ years’ experience in a mid to upper-level management position is preferred• Minimum 5 years of experience in managing comprehensive strategic marketing and communications, media relations, and marketing programs to advance an organization’s mission and goals• Experience in the healthcare or medical fields in which incumbents have gained a thorough understanding of durable medical equipment is highly preferred
Specialized Knowledge, Skills & Abilities:• Demonstrated skills, knowledge and experience in the design and execution of marketing and communications activities, including digital marketing campaign development• Experience overseeing the design and production of print materials and publications, website management, and digital/social media content creation and management• Effective, articulate, and persuasive public speaking and presentation skills• Excellent writing and editing skills• Experience in building, mentoring, and coaching marketing departments• Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution• Ability to work independently and responsibly while managing numerous projects simultaneously• Excellent organizational, project management, planning and follow-up skills• Working knowledge of a PC, business and communication software (MS Office) and web-based tools are required• Hospice, durable medical equipment, pharmacy, managed care or other pertinent health care services industry experience strongly preferred• The ability to maintain confidentiality of patient information and follow standard operating procedures with regard to patient data to ensure compliance with HIPAA is required
Travel Requirements and Conditions
• Position may require minimal overnight travel
Work Environment, Conditions and Demands
• Work is performed in an office or remote environment.
Physical Requirements and Demands
Note: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions as described.• Regular eye-hand coordination and manual dexterity is required to operate office equipment
Additional Position Information
• No additional information is applicable
Dragonfly Healthoffers a rewarding, casual, fun work environment to include competitive benefits and compensation. We welcome new ideas and innovative thinkers. If you want to do meaningful work that is truly helping people, come join our growing team and make a difference!