Email Marketing & Social Media Specialist

Estimated starting salary is $1147-$1434 per week.

Job Specifications:

At least 2-4 years of relevant experienceBachelor's degree in Marketing or related fieldExperience preferred with Marketing Automation email platformExcellent understanding of email execution, concepts and metrics, deliverability and best practices, email marketing trends, technologies, and privacy lawsExcellent knowledge of leveraging social media channels for effective marketing efforts, including but not limited to LinkedIn, Facebook, Twitter, Instagram, YouTubeExperience managing vendors and agenciesStrong communication and problem-solving skillsFinancial services/banking marketing background strongly preferredDemonstrated knowledge and experience with Microsoft Office Suite and Adobe Creative Suite and other software applications in the Windows environmentKnowledge of and experience with tracking and analytics tools;Team player that is reliable, flexible, helpful and works well in a collaborative environmentDetail-oriented, superior organizational and project management skillsFast learner, highly motivated, self-starter and creativeClient-centric and service oriented positive attitudeDuties and Responsibilities Include:

Email:

Be the owner and subject matter expert (SME)of the Bank’s email marketing channelManage multiple simultaneous email campaigns from start to finish, including planning, launching, evaluating, and reporting; factor learnings to optimize next set of campaignsCollaborate with the marketing team and business units to understand email needs for multi-channel marketing campaigns, onboarding, and engagement journeysMonitor and report performance of email marketing campaigns with clear KPIs and adjust strategy of underperforming campaignsAct as the in-house expert for email tools such as Marketing Automation platform to ensure the smooth functioning of the email marketing programDevelop ongoing strategies to optimize for email performance and conversionsSocial Media

Be the owner and SME of the Bank’s social media marketing channel (using Facebook, LinkedIn, Twitter, Instagram, YouTube, LinkedIn, Blogs and more as developed), responsible for ensuring social media is leveraged appropriately and successfully as part of marketing, brand awareness and engagement effortsWork with supervisor and social media agency to design and implement a social media strategy that is aligned with business objectives and drives measurable business resultsReport on the effectiveness of the social media marketing program, both organic and paid, by outlining clear KPIsMonitor social media community engagement to protect brand reputation and to identify emerging issues that could impact the brandCreate and execute social media marketing campaignsGeneral Marketing Responsibilities:

Create digital content related to the company's services and products for posting on the website, social media, and through e-mail campaigns and other channels to drive brand awareness and engagement.Effectively communicate the features and benefits of the Bank’s products and services through the design and development of all marketing communications utilizing current computer graphic software applications.Interact with Departments/Branches by developing materials requested for daily business activities.Development and modification of advertising materials for marketing campaigns and promotions.Assist with ensuring a consistent look and feel across Bank websites, social media outlets, applications and intranets by developing and promoting a uniform branding strategy.Assist with the development, deployment and management of messaging displayed on ATMs and Marketing TVs. Interact with vendors and Departments/Branches to troubleshoot problems and ensure performance standards.Help out as needed by performing other related duties which may be required from time to time.