DigitalOcean
Head of Developer Marketing
DigitalOcean, Seattle, Washington, us, 98127
Do you ever wonder what happens inside the cloud?
DigitalOcean (NYSE: DOCN) simplifies cloud computing so builders can spend more time creating software that changes the world. With our mission-critical infrastructure and fully managed offerings, DigitalOcean enables startups and small and medium-sized businesses (SMBs) to rapidly deploy and scale modern applications. As a remote-first organization, our employees, like our customers, are based around the world.
DigitalOcean is a leading developer-oriented AI and compute platform, focused on serving the needs of individual developers and small teams in the rapidly evolving cloud computing and AI landscape. Our mission is to empower developers and businesses around the world to build, run, and scale applications of any size, faster and more efficiently.Role Overview
We're seeking a Head of Developer Marketing to lead our team of Product Marketing Managers (PMMs) focused on the developer audience. This role is crucial in driving DigitalOcean's growth by creating compelling messaging, go-to-market strategies, and campaigns that resonate with our target audience of individual developers and small teams.Key ResponsibilitiesLead and mentor a team of PMMs, fostering a culture of innovation and developer-centric thinkingDevelop and execute the overall marketing strategy for DigitalOcean's developer audienceCreate product positioning and messaging that effectively communicates our value proposition in the cloud computing and AI spaceDesign and implement go-to-market strategies for new products and featuresCollaborate closely with other teams (Growth, Developer Advocacy, Developer Content, and Partnerships) to ensure consistent brand messaging and drive product adoptionLeverage market research and competitive analysis to inform marketing and product strategiesOwn and track the product roadmap, ensuring excellent product launchesBuild and execute campaigns to drive adoption and revenue for new productsOversee the creation of marketing campaigns that effectively target and engage developersWork with the Developer Content team to ensure alignment of content strategy with overall marketing goalsQualificationsIn-depth experience in product marketing, preferably in developer-focused tech companiesProven track record of leading and mentoring high-performing marketing teamsDeep understanding of developer audiences and the cloud computing/AI landscapeStrong analytical skills and data-driven decision-making approachExcellent communication and storytelling abilitiesExperience with product-led growth strategies, marketing campaign/demand gen executionAbility to influence technical decision-makers and product teamsFamiliarity with developer tools, platforms, and communitiesKey Performance IndicatorsNumber of Qualified Leads generated and percentage that convert to paying customersConversion rates from outbound campaigns to product signupsActivation rates for new products/features, customer retention rates, and churn ratesMarketing activities influence developer mindshareGrowth in market share relative to competitors (win/loss analysis, AR placement)Customer Feedback and NPS scoreTeam performance and feedback during annual employee surveysWhy You'll Like Working for DigitalOceanWe are proud to work here.
You'll be a part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud computing so builders can spend more time creating software that changes the world. As a member of the team, you will be a Shark who thinks big, bold, and scrappy, like an owner with a bias for action and a powerful sense of responsibility for customers, products, employees, and decisions.We prioritize career development.
At DO, you'll do the best work of your career. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that will always challenge you to think big. Our organizational development team will provide you with resources to ensure you keep growing. We provide employees with reimbursement for relevant conferences, training, and education. All employees have access to LinkedIn Learning's 10,000+ courses to support their continued growth and development.We care about your well-being.
Regardless of your location, we will provide you with a competitive array of benefits to support your overall well-being, from one-time work from home stipend to wellness allowance to flexible time off policy, to name a few. While the philosophy around our benefits is the same worldwide, specific benefits may vary based on local regulations and preferences.We reward our employees.
The salary range for this position is between $225,000 - $258,000 based on market data, relevant years of experience, and skills a premium would apply to NYC OR SF. You may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees, including equity grants upon hire and the option to participate in our Employee Stock Purchase Program.We value diversity and inclusion.
We are an equal-opportunity employer, and recognize that diversity of thought and background builds stronger teams and products to serve our customers. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
*This is a remote role
#LI-Remote
DigitalOcean (NYSE: DOCN) simplifies cloud computing so builders can spend more time creating software that changes the world. With our mission-critical infrastructure and fully managed offerings, DigitalOcean enables startups and small and medium-sized businesses (SMBs) to rapidly deploy and scale modern applications. As a remote-first organization, our employees, like our customers, are based around the world.
DigitalOcean is a leading developer-oriented AI and compute platform, focused on serving the needs of individual developers and small teams in the rapidly evolving cloud computing and AI landscape. Our mission is to empower developers and businesses around the world to build, run, and scale applications of any size, faster and more efficiently.Role Overview
We're seeking a Head of Developer Marketing to lead our team of Product Marketing Managers (PMMs) focused on the developer audience. This role is crucial in driving DigitalOcean's growth by creating compelling messaging, go-to-market strategies, and campaigns that resonate with our target audience of individual developers and small teams.Key ResponsibilitiesLead and mentor a team of PMMs, fostering a culture of innovation and developer-centric thinkingDevelop and execute the overall marketing strategy for DigitalOcean's developer audienceCreate product positioning and messaging that effectively communicates our value proposition in the cloud computing and AI spaceDesign and implement go-to-market strategies for new products and featuresCollaborate closely with other teams (Growth, Developer Advocacy, Developer Content, and Partnerships) to ensure consistent brand messaging and drive product adoptionLeverage market research and competitive analysis to inform marketing and product strategiesOwn and track the product roadmap, ensuring excellent product launchesBuild and execute campaigns to drive adoption and revenue for new productsOversee the creation of marketing campaigns that effectively target and engage developersWork with the Developer Content team to ensure alignment of content strategy with overall marketing goalsQualificationsIn-depth experience in product marketing, preferably in developer-focused tech companiesProven track record of leading and mentoring high-performing marketing teamsDeep understanding of developer audiences and the cloud computing/AI landscapeStrong analytical skills and data-driven decision-making approachExcellent communication and storytelling abilitiesExperience with product-led growth strategies, marketing campaign/demand gen executionAbility to influence technical decision-makers and product teamsFamiliarity with developer tools, platforms, and communitiesKey Performance IndicatorsNumber of Qualified Leads generated and percentage that convert to paying customersConversion rates from outbound campaigns to product signupsActivation rates for new products/features, customer retention rates, and churn ratesMarketing activities influence developer mindshareGrowth in market share relative to competitors (win/loss analysis, AR placement)Customer Feedback and NPS scoreTeam performance and feedback during annual employee surveysWhy You'll Like Working for DigitalOceanWe are proud to work here.
You'll be a part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud computing so builders can spend more time creating software that changes the world. As a member of the team, you will be a Shark who thinks big, bold, and scrappy, like an owner with a bias for action and a powerful sense of responsibility for customers, products, employees, and decisions.We prioritize career development.
At DO, you'll do the best work of your career. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that will always challenge you to think big. Our organizational development team will provide you with resources to ensure you keep growing. We provide employees with reimbursement for relevant conferences, training, and education. All employees have access to LinkedIn Learning's 10,000+ courses to support their continued growth and development.We care about your well-being.
Regardless of your location, we will provide you with a competitive array of benefits to support your overall well-being, from one-time work from home stipend to wellness allowance to flexible time off policy, to name a few. While the philosophy around our benefits is the same worldwide, specific benefits may vary based on local regulations and preferences.We reward our employees.
The salary range for this position is between $225,000 - $258,000 based on market data, relevant years of experience, and skills a premium would apply to NYC OR SF. You may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees, including equity grants upon hire and the option to participate in our Employee Stock Purchase Program.We value diversity and inclusion.
We are an equal-opportunity employer, and recognize that diversity of thought and background builds stronger teams and products to serve our customers. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
*This is a remote role
#LI-Remote