Rakuten Group, Inc.
Manager, Product Marketing
Rakuten Group, Inc., San Mateo, California, United States, 94409
Job Description:
Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company's mission to delight merchants and customers through innovation, optimism, and teamwork.
Rakuten Advertising provides advertising technology and consumer insights to the world's leading brands and retailers. Working with agencies and brands around the world, Rakuten Advertising unites technology, client strategy and consumer insights to deliver advertising experiences that drive increased brand awareness and marketing performance. With access to Rakuten's diverse media properties and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty.
Position Overview:
We are seeking a dynamic and experienced Product Marketing Manager to drive product marketing and implement a global go-to-market strategy for Rakuten Advertising's product suite. Reporting to the Senior Director of Product Marketing, you will play a crucial role in driving Rakuten Advertising's growth, identifying new opportunities, influencing product strategy, and bringing our solutions to life. Our team's mission is to generate customer insights that inform our product strategy, lead go-to-market planning and execution, develop impactful sales collateral, and serve as the voice of the customer. Product Marketing is highly cross-functional, and we partner closely with Product, Sales, Client Services, Marketing, and Commercial Strategy, to name a few. The ideal candidate must demonstrate excellent problem-solving, analytical, communication, and product positioning skills, thrive in an ambiguous environment, and work collaboratively with various stakeholders.
Key Responsibilities:Develop buyer personas and messaging informed by user research, market insights, and product understanding.
Drive market, competitor, and customer research and analysis.
Own product marketing tasks for one or more products, including value prop, sales enablement, GTM planning, packaging, and customer adoption.
Develop sales enablement and GTM collateral, including email copy, pitch decks, one-sheets, talking points, and battle cards.
Manage the full GTM and launch planning activities for new products and features, partnering cross-functionally with Product, Marketing, Sales, and Customer Success to successfully launch and drive adoption of new services/products/features.
Partner with cross-functional teams to develop and facilitate the execution of regional programs and initiatives.
Actively work with the influencer marketing team to develop and test hypotheses to hone GTM strategies.
Manage partner relationships to learn best practices, develop key tactics, coordinate launch activities, and drive ongoing activities to meet goals.
Manage GTM for Influencer Offering: Work closely with the influencer marketing team to develop and test hypotheses to refine GTM strategies.
Develop Buyer Personas and Messaging: Create detailed buyer personas and messaging informed by user research, market insights, and product understanding.
Market and Competitor Analysis: Conduct thorough market, competitor, and customer research and analysis.
Product Marketing Ownership: Manage product marketing tasks for one or more products, including value proposition, sales enablement, go-to-market (GTM) planning, packaging, and customer adoption.
Sales Enablement and GTM Collateral: Develop compelling sales enablement and GTM collateral, including email copy, pitch decks, one-sheets, talking points, and battle cards.
GTM and Launch Planning: Oversee the full GTM and launch planning activities for new products and features, collaborating cross-functionally with Product, Marketing, Sales, and Customer Success teams to ensure successful launches and drive adoption.
Regional Programs and Initiatives: Partner with cross-functional teams to develop and execute regional programs and initiatives.
Partner Relationship Management: support partner relationships to learn best practices, develop key tactics, coordinate launch activities, and drive ongoing activities to meet goals.
Key Requirements:
Education: BA/BS
Experience:
3+ years of product marketing or related experience.
Experience in independent deliverable management, partner marketing, and small team management on a project-by-project basis with global technology companies.
B2B marketing and digital advertising technology experience (affiliate, display, search, social, etc.) preferred but not required.
Experience in the influencer marketing space, including platforms, networks, SaaS, agencies, and community platforms
Technical Skills: Proficiency in MS Office, particularly PowerPoint and Excel, with the ability to create collateral, messaging, and copy with minimal direction.
Analytical Skills: Experience in running and synthesizing data from surveys, focus groups, and interviews. Ability to independently synthesize internal and external data to support conclusions.
Communication Skills: Strong cross-functional and cross-geo communication skills, with the ability to interact with teams across approximately four continents.
Organizing and Planning: Excellent ability to manage, prioritize, and organize tasks, and communicate priorities across the organization. Comfortable working in a fast-paced environment and juggling multiple tasks.
Adaptability: Ability to respond and adapt to changing circumstances, manage problems, and provide solutions in a climate of ambiguity. Capable of managing multiple deliverables simultaneously and prioritizing work efforts based on changing business needs.
Team Player: Proven ability to build strong working relationships cross-functionally and with team members. Demonstrated experience in building credibility with and delivering results for product teams, sales teams, and customers.
Five Principles for SuccessOur worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.
Always improve, Always Advance
- Only be satisfied with complete success - KaizenPassionately Professional
- Take an uncompromising approach to your work and be determined to be the bestHypothesize - Practice - Validate - Shikumika
- Use the Rakuten Cycle to succeed in unknown territoryMaximize Customer Satisfaction
- The greatest satisfaction for our teams is seeing their customers smileSpeed!! Speed!! Speed!!
- Always be conscious of time - take charge, set clear goals, and engage your team
Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.
At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.
USD $113,157.00 - $211,032.00 annually
Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company's mission to delight merchants and customers through innovation, optimism, and teamwork.
Rakuten Advertising provides advertising technology and consumer insights to the world's leading brands and retailers. Working with agencies and brands around the world, Rakuten Advertising unites technology, client strategy and consumer insights to deliver advertising experiences that drive increased brand awareness and marketing performance. With access to Rakuten's diverse media properties and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty.
Position Overview:
We are seeking a dynamic and experienced Product Marketing Manager to drive product marketing and implement a global go-to-market strategy for Rakuten Advertising's product suite. Reporting to the Senior Director of Product Marketing, you will play a crucial role in driving Rakuten Advertising's growth, identifying new opportunities, influencing product strategy, and bringing our solutions to life. Our team's mission is to generate customer insights that inform our product strategy, lead go-to-market planning and execution, develop impactful sales collateral, and serve as the voice of the customer. Product Marketing is highly cross-functional, and we partner closely with Product, Sales, Client Services, Marketing, and Commercial Strategy, to name a few. The ideal candidate must demonstrate excellent problem-solving, analytical, communication, and product positioning skills, thrive in an ambiguous environment, and work collaboratively with various stakeholders.
Key Responsibilities:Develop buyer personas and messaging informed by user research, market insights, and product understanding.
Drive market, competitor, and customer research and analysis.
Own product marketing tasks for one or more products, including value prop, sales enablement, GTM planning, packaging, and customer adoption.
Develop sales enablement and GTM collateral, including email copy, pitch decks, one-sheets, talking points, and battle cards.
Manage the full GTM and launch planning activities for new products and features, partnering cross-functionally with Product, Marketing, Sales, and Customer Success to successfully launch and drive adoption of new services/products/features.
Partner with cross-functional teams to develop and facilitate the execution of regional programs and initiatives.
Actively work with the influencer marketing team to develop and test hypotheses to hone GTM strategies.
Manage partner relationships to learn best practices, develop key tactics, coordinate launch activities, and drive ongoing activities to meet goals.
Manage GTM for Influencer Offering: Work closely with the influencer marketing team to develop and test hypotheses to refine GTM strategies.
Develop Buyer Personas and Messaging: Create detailed buyer personas and messaging informed by user research, market insights, and product understanding.
Market and Competitor Analysis: Conduct thorough market, competitor, and customer research and analysis.
Product Marketing Ownership: Manage product marketing tasks for one or more products, including value proposition, sales enablement, go-to-market (GTM) planning, packaging, and customer adoption.
Sales Enablement and GTM Collateral: Develop compelling sales enablement and GTM collateral, including email copy, pitch decks, one-sheets, talking points, and battle cards.
GTM and Launch Planning: Oversee the full GTM and launch planning activities for new products and features, collaborating cross-functionally with Product, Marketing, Sales, and Customer Success teams to ensure successful launches and drive adoption.
Regional Programs and Initiatives: Partner with cross-functional teams to develop and execute regional programs and initiatives.
Partner Relationship Management: support partner relationships to learn best practices, develop key tactics, coordinate launch activities, and drive ongoing activities to meet goals.
Key Requirements:
Education: BA/BS
Experience:
3+ years of product marketing or related experience.
Experience in independent deliverable management, partner marketing, and small team management on a project-by-project basis with global technology companies.
B2B marketing and digital advertising technology experience (affiliate, display, search, social, etc.) preferred but not required.
Experience in the influencer marketing space, including platforms, networks, SaaS, agencies, and community platforms
Technical Skills: Proficiency in MS Office, particularly PowerPoint and Excel, with the ability to create collateral, messaging, and copy with minimal direction.
Analytical Skills: Experience in running and synthesizing data from surveys, focus groups, and interviews. Ability to independently synthesize internal and external data to support conclusions.
Communication Skills: Strong cross-functional and cross-geo communication skills, with the ability to interact with teams across approximately four continents.
Organizing and Planning: Excellent ability to manage, prioritize, and organize tasks, and communicate priorities across the organization. Comfortable working in a fast-paced environment and juggling multiple tasks.
Adaptability: Ability to respond and adapt to changing circumstances, manage problems, and provide solutions in a climate of ambiguity. Capable of managing multiple deliverables simultaneously and prioritizing work efforts based on changing business needs.
Team Player: Proven ability to build strong working relationships cross-functionally and with team members. Demonstrated experience in building credibility with and delivering results for product teams, sales teams, and customers.
Five Principles for SuccessOur worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.
Always improve, Always Advance
- Only be satisfied with complete success - KaizenPassionately Professional
- Take an uncompromising approach to your work and be determined to be the bestHypothesize - Practice - Validate - Shikumika
- Use the Rakuten Cycle to succeed in unknown territoryMaximize Customer Satisfaction
- The greatest satisfaction for our teams is seeing their customers smileSpeed!! Speed!! Speed!!
- Always be conscious of time - take charge, set clear goals, and engage your team
Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.
At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.
USD $113,157.00 - $211,032.00 annually