GOLFTEC
Engagement and Email Marketing Manager - SKYTRAK
GOLFTEC, Englewood, Colorado, us, 80151
Compensation:
This role will be compensated with a base annual salary plus an annual bonus percentageBase Annual Range:
$55,000-$70,000Location:
Onsite at GOLFTEC's Headquarters in Englewood, COAbout GOLFTEC Enterprises:GOLFTEC Enterprises is a dynamic and innovative organization that encompasses two leading companies in the golf industry: GOLFTEC and SkyTrak. With a shared mission to help people play better golf and have more fun, GOLFTEC Enterprises is at the forefront of revolutionizing golf instruction and technology.GOLFTEC, the world leader in golf lessons, utilizes cutting-edge training systems and proprietary swing motion capture technology called OptiMotion, which provides Students and Coaches with instant and data-driven feedback to improve their game.SkyTrak is golf's most popular consumer launch monitor and golf simulator, offering golfers the data and insights needed to track performance, play better golf and have more fun. Together, GOLFTEC Enterprises is revolutionizing the way golf is learned, practiced, and enjoyed by golfers of all levels.Key Responsibilities:Build full-funnel strategies that optimizes onboarding, activation, and retention of customers throughout their lifecycle to achieve user and revenue growth goals.Anchor all strategies and recommendations based on in-depth customer journey mapping, and utilize this to influence product development and operational decisionsResponsibilities encompass strategies for marketing, transactional, and triggered campaigns that drive growth, retention, and reactivation of customersHave a strong understanding and partner closely with engineering, product, data, and agencies to implement technical marking tech infrastructure for the lifecycle to achieve both short-term and long-term business goalsCollaborate on content strategy working cross-functionally with our design team to move projects forwardHave a strong understanding of data to use insights to drive continuous and rapid experimentation culture to maximize resultsRegularly report on key lifecycle marketing KPIs and campaign performance and drive cross-company communications on resultsEstablish rigorous AB testing processes to test creative design, content, email cadence, and timing to constantly improve performanceEnsure delivery of communications through all available engagemet channels throughout year, during promo periods, etc.Help manage the SkyTrak Sim Club communityWork closely with Social team and Customer Service team to address customer issues and turn every communication into a loyalty opportunity.RequirementsStrong knowledge of CRM, market research, and segmentationExcellent problem-solving skills, communication, collaboration, and technical skillsProven experience in developing and delivering CRM strategies from its conceptualization to successful completionBuild positive internal and external relationshipsExperience with Membership and Subscription based marketing is a plus.Experience with HubSpot, Shopify and Braze is a plus.A love for golf is a must!BenefitsSix (6) company observed holidays: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and Christmas DayGOLFTEC observes a Flexible Time Off policy for exempt employeesHealth Insurance (Company pays 50% of individual & family)401(k) Plan available with employer matchDental and Vision Benefits availableShort-Term Disability (paid for by employer)Long-Term Disability availableEmployee Pricing on golf lessons and golf merchandiseContinuing education allowance of $500 per year
This role will be compensated with a base annual salary plus an annual bonus percentageBase Annual Range:
$55,000-$70,000Location:
Onsite at GOLFTEC's Headquarters in Englewood, COAbout GOLFTEC Enterprises:GOLFTEC Enterprises is a dynamic and innovative organization that encompasses two leading companies in the golf industry: GOLFTEC and SkyTrak. With a shared mission to help people play better golf and have more fun, GOLFTEC Enterprises is at the forefront of revolutionizing golf instruction and technology.GOLFTEC, the world leader in golf lessons, utilizes cutting-edge training systems and proprietary swing motion capture technology called OptiMotion, which provides Students and Coaches with instant and data-driven feedback to improve their game.SkyTrak is golf's most popular consumer launch monitor and golf simulator, offering golfers the data and insights needed to track performance, play better golf and have more fun. Together, GOLFTEC Enterprises is revolutionizing the way golf is learned, practiced, and enjoyed by golfers of all levels.Key Responsibilities:Build full-funnel strategies that optimizes onboarding, activation, and retention of customers throughout their lifecycle to achieve user and revenue growth goals.Anchor all strategies and recommendations based on in-depth customer journey mapping, and utilize this to influence product development and operational decisionsResponsibilities encompass strategies for marketing, transactional, and triggered campaigns that drive growth, retention, and reactivation of customersHave a strong understanding and partner closely with engineering, product, data, and agencies to implement technical marking tech infrastructure for the lifecycle to achieve both short-term and long-term business goalsCollaborate on content strategy working cross-functionally with our design team to move projects forwardHave a strong understanding of data to use insights to drive continuous and rapid experimentation culture to maximize resultsRegularly report on key lifecycle marketing KPIs and campaign performance and drive cross-company communications on resultsEstablish rigorous AB testing processes to test creative design, content, email cadence, and timing to constantly improve performanceEnsure delivery of communications through all available engagemet channels throughout year, during promo periods, etc.Help manage the SkyTrak Sim Club communityWork closely with Social team and Customer Service team to address customer issues and turn every communication into a loyalty opportunity.RequirementsStrong knowledge of CRM, market research, and segmentationExcellent problem-solving skills, communication, collaboration, and technical skillsProven experience in developing and delivering CRM strategies from its conceptualization to successful completionBuild positive internal and external relationshipsExperience with Membership and Subscription based marketing is a plus.Experience with HubSpot, Shopify and Braze is a plus.A love for golf is a must!BenefitsSix (6) company observed holidays: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and Christmas DayGOLFTEC observes a Flexible Time Off policy for exempt employeesHealth Insurance (Company pays 50% of individual & family)401(k) Plan available with employer matchDental and Vision Benefits availableShort-Term Disability (paid for by employer)Long-Term Disability availableEmployee Pricing on golf lessons and golf merchandiseContinuing education allowance of $500 per year