Manpower Group Inc.
Marketing Manager
Manpower Group Inc., Bellevue, Washington, us, 98009
About KB Home
KB Home is one of the largest and most recognized homebuilders in the United States and has built over 670,000 quality homes in our 65 plus year history. Today, KB Home operates in 47 markets from coast to coast. At KB Home, people are our foundation. We build strong, personal relationships with our customers to ensure they have a real partner in the homebuying process. Our employees are the heart and soul of our company and are driven by a shared culture of customer obsession guided by our focus on sustainability providing a beneficial impact on the world. When you join KB Home, you become part of a team that is passionate about making the dream of homeownership a reality for families across America. Come be a part of our team! Learn more .
JOB SUMMARY: The marketing manager is responsible for the design and execution of the division's marketing plan. Working with the sales team, this position will be responsible for community specific marketing initiatives that will ultimately drive increased traffic, resulting in higher sales volume.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Marketing Plans: Develop, recommend and drive the implementation of quarterly and annual marketing programs for assigned local divisions.
Review regular market research and advise division leadership on market trends and opportunities.
Create, support and facilitate development and execution of local marketing plans.
Marketing Promotions: Create, plan, and execute weekly customer events, promotions and advertising concepts to increase brand awareness and increase traffic to communities.
Create customized marketing programs for each specific community within the division.
Develop annual and quarterly marketing "calendar of events" for the division
Plan, organize, and deliver marketing events for current and new communities. Work with various vendors to provide creative and engaging events.
Review and select corporate approved promotional materials for all assigned communities.
Research, select and monitor the use of human directional vendors to assist in driving traffic to current and new communities.
In conjunction with Corporate Marketing, continue to evaluate, recommend and execute various e-marketing initiatives from a local standpoint, including the use of the company website and other social media sites.
Performance Management and Development:
Recruit, hire, and retain Marketing personnel.
Establish performance goals for each employee and continuously monitor and communicate results.
Ensure timely completion of all performance reviews for direct reports.
Identify team performance gaps and development areas, and offer training or coaching solutions to narrow the gap. Ensure all individual required training is completed.
Conduct regular team meetings to discuss goals/strategy, celebrate successes, and share best practices.
Marketing Budget: Work with division leadership to establish and execute the division's marketing budget including event planning, promotional materials, human directionals, & other outreach methods.
Metrics:
Regularly visit KB Home and competitor communities throughout the division to evaluate trends and competitor data.
Ensure the ongoing collection of relevant marketing data for purposes of future evaluations.
Develop and monitor extensive traffic reports by community for comparison purposes.
EDUCATION/EXPERIENCE/MINIMUM REQUIREMENTS:
Education:
Bachelor's degree in advertising, marketing or communications or business required.
Experience:
3+ years in-house corporate or agency experience in Marketing (national, regional, and/or local)
Prior experience in Real Estate industry preferred, ideally in Residential Homebuilding
5 years of management experience preferred
Knowledge, Skills & Abilities:
Extensive knowledge in every aspect of marketing strategies to achieve organizational objectives and ultimately strengthen our brand.
Strong understanding of market dynamics, customer and requirements.
Strong leadership abilities, including strategic planning and goal attainment.
Strong project management skills
A demonstrated ability to work creatively and cooperatively in a fast-paced environment and to respond immediately to issues. Innovative!
Strong verbal and written communication, with the ability to take complex concepts and communicate succinctly and accurately.
Strong Business Acumen.
Work Requirements:
35% local travel required.
Conduct business in a professional and ethical manner to potential buyers and external brokers to reinforce goodwill and profitability for the company.
The position is located at the KB Home division office: 320 120th Ave.NE Suite 202, Bellevue, WA 98005 #LI-onsite
COMPENSATION AND BENEFITS:
Base Salary: The expected base salary range for this position is $95,000 - $115,000 per year depending on experience, paid semi-monthly
Bonus: This position is eligible for an annual bonus program
Benefits include:
Medical, Dental and Vision
401K Plan with Company match (vesting percentage based on years of service)
Paid Time Off - vacation (10-20 days per calendar year based on years of service), sick leave, bereavement leave (3-5 days), jury duty (up to 5 days), and paid holidays (11 total per year)
Life Insurance, business travel accident, optional insurance (paid by employee) for disability, supplemental life, AD&D, and critical illness
Monthly mobile phone stipend
Optional Flexible Spending Accounts for healthcare and dependent care
Find out why KB Home is attracting and retaining the best employees! If you are interested and qualified, please apply now. KB Home provides above average compensation packages and earnings potential, full benefits, an outstanding 401K matching program, bonus plans and amazing promotional opportunities. KB Home is an equal opportunity employer committed to hiring a diverse work team. Diversity is important to KB Home!
This position is being recruited by ManpowerGroup Talent Solutions RPO, on behalf of KB Home. Qualified candidates are encouraged to apply.
ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.
KB Home is one of the largest and most recognized homebuilders in the United States and has built over 670,000 quality homes in our 65 plus year history. Today, KB Home operates in 47 markets from coast to coast. At KB Home, people are our foundation. We build strong, personal relationships with our customers to ensure they have a real partner in the homebuying process. Our employees are the heart and soul of our company and are driven by a shared culture of customer obsession guided by our focus on sustainability providing a beneficial impact on the world. When you join KB Home, you become part of a team that is passionate about making the dream of homeownership a reality for families across America. Come be a part of our team! Learn more .
JOB SUMMARY: The marketing manager is responsible for the design and execution of the division's marketing plan. Working with the sales team, this position will be responsible for community specific marketing initiatives that will ultimately drive increased traffic, resulting in higher sales volume.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Marketing Plans: Develop, recommend and drive the implementation of quarterly and annual marketing programs for assigned local divisions.
Review regular market research and advise division leadership on market trends and opportunities.
Create, support and facilitate development and execution of local marketing plans.
Marketing Promotions: Create, plan, and execute weekly customer events, promotions and advertising concepts to increase brand awareness and increase traffic to communities.
Create customized marketing programs for each specific community within the division.
Develop annual and quarterly marketing "calendar of events" for the division
Plan, organize, and deliver marketing events for current and new communities. Work with various vendors to provide creative and engaging events.
Review and select corporate approved promotional materials for all assigned communities.
Research, select and monitor the use of human directional vendors to assist in driving traffic to current and new communities.
In conjunction with Corporate Marketing, continue to evaluate, recommend and execute various e-marketing initiatives from a local standpoint, including the use of the company website and other social media sites.
Performance Management and Development:
Recruit, hire, and retain Marketing personnel.
Establish performance goals for each employee and continuously monitor and communicate results.
Ensure timely completion of all performance reviews for direct reports.
Identify team performance gaps and development areas, and offer training or coaching solutions to narrow the gap. Ensure all individual required training is completed.
Conduct regular team meetings to discuss goals/strategy, celebrate successes, and share best practices.
Marketing Budget: Work with division leadership to establish and execute the division's marketing budget including event planning, promotional materials, human directionals, & other outreach methods.
Metrics:
Regularly visit KB Home and competitor communities throughout the division to evaluate trends and competitor data.
Ensure the ongoing collection of relevant marketing data for purposes of future evaluations.
Develop and monitor extensive traffic reports by community for comparison purposes.
EDUCATION/EXPERIENCE/MINIMUM REQUIREMENTS:
Education:
Bachelor's degree in advertising, marketing or communications or business required.
Experience:
3+ years in-house corporate or agency experience in Marketing (national, regional, and/or local)
Prior experience in Real Estate industry preferred, ideally in Residential Homebuilding
5 years of management experience preferred
Knowledge, Skills & Abilities:
Extensive knowledge in every aspect of marketing strategies to achieve organizational objectives and ultimately strengthen our brand.
Strong understanding of market dynamics, customer and requirements.
Strong leadership abilities, including strategic planning and goal attainment.
Strong project management skills
A demonstrated ability to work creatively and cooperatively in a fast-paced environment and to respond immediately to issues. Innovative!
Strong verbal and written communication, with the ability to take complex concepts and communicate succinctly and accurately.
Strong Business Acumen.
Work Requirements:
35% local travel required.
Conduct business in a professional and ethical manner to potential buyers and external brokers to reinforce goodwill and profitability for the company.
The position is located at the KB Home division office: 320 120th Ave.NE Suite 202, Bellevue, WA 98005 #LI-onsite
COMPENSATION AND BENEFITS:
Base Salary: The expected base salary range for this position is $95,000 - $115,000 per year depending on experience, paid semi-monthly
Bonus: This position is eligible for an annual bonus program
Benefits include:
Medical, Dental and Vision
401K Plan with Company match (vesting percentage based on years of service)
Paid Time Off - vacation (10-20 days per calendar year based on years of service), sick leave, bereavement leave (3-5 days), jury duty (up to 5 days), and paid holidays (11 total per year)
Life Insurance, business travel accident, optional insurance (paid by employee) for disability, supplemental life, AD&D, and critical illness
Monthly mobile phone stipend
Optional Flexible Spending Accounts for healthcare and dependent care
Find out why KB Home is attracting and retaining the best employees! If you are interested and qualified, please apply now. KB Home provides above average compensation packages and earnings potential, full benefits, an outstanding 401K matching program, bonus plans and amazing promotional opportunities. KB Home is an equal opportunity employer committed to hiring a diverse work team. Diversity is important to KB Home!
This position is being recruited by ManpowerGroup Talent Solutions RPO, on behalf of KB Home. Qualified candidates are encouraged to apply.
ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.