MSD
Associate Director, New Products- US Marketing
MSD, Rahway, New Jersey, us, 07065
Job Description
Ensure you read the information regarding this opportunity thoroughly before making an application.The US Pharma Business Unit is building an exciting pipeline across multiple therapeutic spaces including immunology, ophthalmology, cardiovascular, and neuroscience. The New Products team plays a critical role in the US commercial development of our pipeline assets and ensuring that the requirements for the portfolio of pipeline products are clearly articulated. The Associate Director will report directly to the US Marketing Leader for New Products and be primarily responsible for developing the US market strategy to shape the environment for successful new product launches. This role will work across the enterprise with colleagues in US Payer Marketing, Global Commercial, MRL and HHDDA to support the market shaping strategies and US forecast development for products progressing through Phase 2 and 3 stage gates. Additionally, this role will participate in business development assessments as part of the HH core team to provide the US perspective. Ideally, this candidate will have knowledge of the US market, strong scientific acumen and experience in developing marketing strategies for new products.Primary Responsibilities:Develop, evolve, and execute US strategy to shape the environment for pipeline products in the US Pharma business unit.Represent the US market at various cross-functional product planning team meetings with global marketing, US policy/advocacy, US payer marketing, medical affairs, outcomes research, market research, GMAX, and clinical.Lead the collection of customer insights and engage with scientific leaders to uncover customer needs to drive strategy.Inform target product profile and clinical development plan.Assess future competitive landscape and scenario plan.Inform stage-gate and development plan go/no-go decisions.Partner to define and implement strategically aligned partnerships and solutions.Support business development assessments as part of the HH core team.Education Minimum Requirements:BA/BSRequired Experience and Skills:A minimum of 5 years Pharma/biotech experience OR a minimum of 8 years combined strategic marketing, brand management, sales or business support experience in any industry is required.Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communications, sales interface, direct customer engagement and/or sales presentations.Demonstrates high degree of integrity and ethics.Demonstrates executive presence and ability to lead with authority.Preferred Experience and Skills:Experience building strategy with scientific thought leaders, US policy/advocacy stakeholders or US market access.Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions.Strong project management skills as demonstrated by prioritizing activities, using resources optimally, establishing appropriate deadlines and ensuring on-time delivery.Experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams.Ability to define, gather, and analyze information, opportunities and threats in the external environment including from competitors, policies and other market forces.Demonstrated ability to create solutions that drive value for our customers, incorporating innovative approaches where relevant.Demonstrates a flexible, growth mindset.
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Ensure you read the information regarding this opportunity thoroughly before making an application.The US Pharma Business Unit is building an exciting pipeline across multiple therapeutic spaces including immunology, ophthalmology, cardiovascular, and neuroscience. The New Products team plays a critical role in the US commercial development of our pipeline assets and ensuring that the requirements for the portfolio of pipeline products are clearly articulated. The Associate Director will report directly to the US Marketing Leader for New Products and be primarily responsible for developing the US market strategy to shape the environment for successful new product launches. This role will work across the enterprise with colleagues in US Payer Marketing, Global Commercial, MRL and HHDDA to support the market shaping strategies and US forecast development for products progressing through Phase 2 and 3 stage gates. Additionally, this role will participate in business development assessments as part of the HH core team to provide the US perspective. Ideally, this candidate will have knowledge of the US market, strong scientific acumen and experience in developing marketing strategies for new products.Primary Responsibilities:Develop, evolve, and execute US strategy to shape the environment for pipeline products in the US Pharma business unit.Represent the US market at various cross-functional product planning team meetings with global marketing, US policy/advocacy, US payer marketing, medical affairs, outcomes research, market research, GMAX, and clinical.Lead the collection of customer insights and engage with scientific leaders to uncover customer needs to drive strategy.Inform target product profile and clinical development plan.Assess future competitive landscape and scenario plan.Inform stage-gate and development plan go/no-go decisions.Partner to define and implement strategically aligned partnerships and solutions.Support business development assessments as part of the HH core team.Education Minimum Requirements:BA/BSRequired Experience and Skills:A minimum of 5 years Pharma/biotech experience OR a minimum of 8 years combined strategic marketing, brand management, sales or business support experience in any industry is required.Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communications, sales interface, direct customer engagement and/or sales presentations.Demonstrates high degree of integrity and ethics.Demonstrates executive presence and ability to lead with authority.Preferred Experience and Skills:Experience building strategy with scientific thought leaders, US policy/advocacy stakeholders or US market access.Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions.Strong project management skills as demonstrated by prioritizing activities, using resources optimally, establishing appropriate deadlines and ensuring on-time delivery.Experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams.Ability to define, gather, and analyze information, opportunities and threats in the external environment including from competitors, policies and other market forces.Demonstrated ability to create solutions that drive value for our customers, incorporating innovative approaches where relevant.Demonstrates a flexible, growth mindset.
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