VELVETECH LLC
Senior B2B Marketing Manager
VELVETECH LLC, Northbrook, Illinois, us, 60065
From IT consulting to building custom tech solutions and integrating enterprise systems — our services span a full range of software development to accelerate your project delivery.
Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered.With high-level expertise in technologies, data, and processes, we ensure you get digital solutions that perfectly blend into your business environment to boost its efficiency.We know the finer points of your business domain with its standards and regulations, which allows us to readily address your challenges and you — take maximum advantage.We’ve accumulated solid experience and consolidated some of its examples in one place to help you find a case for inspiration and ease your decision-making process.Each week we post articles based on our team’s expertise and current industry trends to provide you with insights and inspire you to take on IT initiatives.Being more than a team of IT professionals, we support a flexible and progressive environment to adapt to our clients' needs, earn their trust, and grow expertise.Position Overview We are seeking a dynamic and experienced Senior B2B Marketing Manager to elevate our B2B marketing and lead generation efforts. This role demands a results-oriented professional who can manage and motivate a high-performing marketing team to drive impactful, sustainable revenue growth.The Senior B2B Marketing Manager will be responsible for developing and implementing strategic marketing plans, creating and executing efficient B2B lead generation campaigns to meet marketing KPIs, managing the marketing team to expand market share, and strengthening our brand presence to drive sustainable revenue growth. The Senior B2B Marketing Manager reports to the Head of Sales and Marketing.Key Responsibilities
Develop and implement strategic B2B marketing plans to meet business objectives and expand market share.Create and execute efficient B2B lead generation campaigns that meet and exceed marketing KPIs.Lead, mentor, and inspire a team of marketing professionals, fostering a culture of high performance and continuous improvement.Collaborate closely with the executive team to align marketing efforts with overall business goals.Conduct comprehensive market research and analysis to identify industry trends, competitive landscape, and customer needs.Oversee the development of compelling B2B marketing collateral, campaigns, and digital initiatives that generate high-quality leads.Manage and optimize the corporate website development process, setting goals and working with in-house and external design and development teams.Implement a robust content strategy to improve organic traffic and engagement.Develop and manage social media strategies across LinkedIn, Facebook, Twitter, and other platforms.Identify and leverage digital marketing channels to pursue new business opportunities through targeted outreach, engaging content, and strategic online presence.Perform ongoing budget management and ROI reporting, providing insights and optimization recommendations.Required Skills and Qualifications
Proven track record of success in senior B2B marketing management roles within the IT/software development industry.Strong business acumen with the ability to develop and implement strategic marketing initiatives.Excellent communication, negotiation, and presentation skills.Experience in managing and motivating a sales and marketing team.In-depth knowledge of digital marketing strategies, including SEO, Content Marketing, Email Marketing, Social Media, PPC, etc.Demonstrated expertise in B2B digital marketing and lead generation.Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.Experience with CMS platforms like WordPress, CRM systems like Creatio and HubSpot, and tools like GA4, Buffer, Ahrefs, and LiveChat.What We Offer Future projects as highly loaded SaaS web-based services for automating business processes in the field of medicine, insurance, finance, energy, including modules for processing large data arrays, billing subsystems, integration with external data sources, mobile applications, and IP telephony systems.Our Team We are a friendly team of 150+ professionals where everyone is able to achieve high results and grows professionally not only due to their own knowledge and skills but also with the support of colleagues. Values that we highly appreciate are
high performance, responsibility, respect, and loyalty . In order to have a highly motivated team, Velvetech invests in their people, additional education, certification, and others.
You choose your career path and we are here to support you!You have a chance to become a part of a friendly and professional team that creates robust software solutions to deliver maximum value to our international clients. Start your journey today!
#J-18808-Ljbffr
Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered.With high-level expertise in technologies, data, and processes, we ensure you get digital solutions that perfectly blend into your business environment to boost its efficiency.We know the finer points of your business domain with its standards and regulations, which allows us to readily address your challenges and you — take maximum advantage.We’ve accumulated solid experience and consolidated some of its examples in one place to help you find a case for inspiration and ease your decision-making process.Each week we post articles based on our team’s expertise and current industry trends to provide you with insights and inspire you to take on IT initiatives.Being more than a team of IT professionals, we support a flexible and progressive environment to adapt to our clients' needs, earn their trust, and grow expertise.Position Overview We are seeking a dynamic and experienced Senior B2B Marketing Manager to elevate our B2B marketing and lead generation efforts. This role demands a results-oriented professional who can manage and motivate a high-performing marketing team to drive impactful, sustainable revenue growth.The Senior B2B Marketing Manager will be responsible for developing and implementing strategic marketing plans, creating and executing efficient B2B lead generation campaigns to meet marketing KPIs, managing the marketing team to expand market share, and strengthening our brand presence to drive sustainable revenue growth. The Senior B2B Marketing Manager reports to the Head of Sales and Marketing.Key Responsibilities
Develop and implement strategic B2B marketing plans to meet business objectives and expand market share.Create and execute efficient B2B lead generation campaigns that meet and exceed marketing KPIs.Lead, mentor, and inspire a team of marketing professionals, fostering a culture of high performance and continuous improvement.Collaborate closely with the executive team to align marketing efforts with overall business goals.Conduct comprehensive market research and analysis to identify industry trends, competitive landscape, and customer needs.Oversee the development of compelling B2B marketing collateral, campaigns, and digital initiatives that generate high-quality leads.Manage and optimize the corporate website development process, setting goals and working with in-house and external design and development teams.Implement a robust content strategy to improve organic traffic and engagement.Develop and manage social media strategies across LinkedIn, Facebook, Twitter, and other platforms.Identify and leverage digital marketing channels to pursue new business opportunities through targeted outreach, engaging content, and strategic online presence.Perform ongoing budget management and ROI reporting, providing insights and optimization recommendations.Required Skills and Qualifications
Proven track record of success in senior B2B marketing management roles within the IT/software development industry.Strong business acumen with the ability to develop and implement strategic marketing initiatives.Excellent communication, negotiation, and presentation skills.Experience in managing and motivating a sales and marketing team.In-depth knowledge of digital marketing strategies, including SEO, Content Marketing, Email Marketing, Social Media, PPC, etc.Demonstrated expertise in B2B digital marketing and lead generation.Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.Experience with CMS platforms like WordPress, CRM systems like Creatio and HubSpot, and tools like GA4, Buffer, Ahrefs, and LiveChat.What We Offer Future projects as highly loaded SaaS web-based services for automating business processes in the field of medicine, insurance, finance, energy, including modules for processing large data arrays, billing subsystems, integration with external data sources, mobile applications, and IP telephony systems.Our Team We are a friendly team of 150+ professionals where everyone is able to achieve high results and grows professionally not only due to their own knowledge and skills but also with the support of colleagues. Values that we highly appreciate are
high performance, responsibility, respect, and loyalty . In order to have a highly motivated team, Velvetech invests in their people, additional education, certification, and others.
You choose your career path and we are here to support you!You have a chance to become a part of a friendly and professional team that creates robust software solutions to deliver maximum value to our international clients. Start your journey today!
#J-18808-Ljbffr