Western Digital Capital
Senior Product Content Strategy Manager
Western Digital Capital, Milpitas, California, United States, 95035
Job Description Join our dynamic team as a Senior Product Content Strategy Manager, where you will be instrumental in driving our high level content strategies that enhance our technology, products and brand, while driving engagement, to deliver measurable business results. Your strategic vision will guide our content initiatives across multiple platforms and products, ensuring alignment with our corporate goals and customer needs.
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.ESSENTIAL DUTIES AND RESPONSIBILITIES:Technical Strategy Expert, with an ability to convert a technology and product roadmap into powerful product marketing and thought leadership content:Through deep technical knowledge of the storage environment, develop and implement comprehensive content strategies that align with the company’s objectives and brand voice.Adept at working cross functionally, applying both storage market and roadmap knowledge to identify and develop thought leadership opportunities.Working directly with the strategic content team, to formulate compelling and technically differentiated product and corporate positioning and content strategies tailored to resonate with target technical audiences.Conduct content audits, gap analyses, and competitor research to identify opportunities for content optimization and innovation.Define KPIs and use data analytics to measure content effectiveness, making data-driven decisions to improve content quality and performance.Engage in collaborative efforts with executive leadership teams, product management, regional interlock, PR, and other teams to ensure alignment on technical product strategy and messaging.Drive content innovation by experimenting with new content formats and technologies.Qualifications REQUIRED:Bachelor's degree in marketing, business, engineering, or a related field. MBA a plus.Experience in communications, Journalism, English, or related would be an advantage.7+ years of experience in content strategy, content management, technical product marketing role in the storage industry or similar technical environments.SKILLS:Strong strategic thinking and ability to translate business needs and user insights into effective content strategies.Excellent leadership skills with experience managing cross-functional teams.Exceptional writing, editing, and verbal communication skills.Demonstrated ability to work in a fast-paced, evolving environment and to lead large-scale projects.
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Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.ESSENTIAL DUTIES AND RESPONSIBILITIES:Technical Strategy Expert, with an ability to convert a technology and product roadmap into powerful product marketing and thought leadership content:Through deep technical knowledge of the storage environment, develop and implement comprehensive content strategies that align with the company’s objectives and brand voice.Adept at working cross functionally, applying both storage market and roadmap knowledge to identify and develop thought leadership opportunities.Working directly with the strategic content team, to formulate compelling and technically differentiated product and corporate positioning and content strategies tailored to resonate with target technical audiences.Conduct content audits, gap analyses, and competitor research to identify opportunities for content optimization and innovation.Define KPIs and use data analytics to measure content effectiveness, making data-driven decisions to improve content quality and performance.Engage in collaborative efforts with executive leadership teams, product management, regional interlock, PR, and other teams to ensure alignment on technical product strategy and messaging.Drive content innovation by experimenting with new content formats and technologies.Qualifications REQUIRED:Bachelor's degree in marketing, business, engineering, or a related field. MBA a plus.Experience in communications, Journalism, English, or related would be an advantage.7+ years of experience in content strategy, content management, technical product marketing role in the storage industry or similar technical environments.SKILLS:Strong strategic thinking and ability to translate business needs and user insights into effective content strategies.Excellent leadership skills with experience managing cross-functional teams.Exceptional writing, editing, and verbal communication skills.Demonstrated ability to work in a fast-paced, evolving environment and to lead large-scale projects.
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