Gloo
Portfolio Marketer
Gloo, New York, New York, United States,
Gloo was founded as a mission-driven organization with the goal to release the passion in every person to Champion the growth of another so they can be all they were born to be.Today, organizations of all sizes in the faith space use Gloo’s products to become more informed, better connected, and fully equipped to overcome their greatest challenges and achieve powerful outcomes, helping people progress through their personal growth journeys.By building a common platform, we are creating a shared infrastructure that removes friction, promotes collaboration, and equips leaders with the right tools to galvanize personal growth and change lives. We are a fast-moving and passionate team that is looking for more talented professionals who are driven to make a positive impact.The Opportunity
Reporting to the Chief Success Officer, the Portfolio Marketer will be an integral part of the Portfolio Operations team. As the stable of brands in the Gloo portfolio continues to grow, we are seeking a full-stack marketing professional to help accelerate market performance of the brands we invest in and own. Through a wide array of paid and organic channels, you will leverage resources within Gloo, within the properties in our portfolio, and elsewhere to drive measurable campaign results. This role is fully remote.What You’ll Be DoingDigital MarketingCoordinate and support social media, organic, PPC and other types of paid digital campaigns for portfolio brandsWork with internal and external resources to execute campaign plansManage ongoing digital marketing efforts by evaluating and updating the sales and marketing funnel to generate traffic, optimize conversion rates, build lists and reduce CACContentManage and write content for monthly newsletters for each brandManage and write content for email and text campaignsFor brands that already have content generation teams, coordinate closely to ensure that content and campaign schedules alignCoordinate creation/maintenance of landing pages, text nurture, and other touchpoints for audiences at different funnel stagesCoordinate with paid media campaigns and other content programs that blend digital/analog channelsDesign: coordinate with internal/external creative, design, and video resources to support campaigns. Provide light design support as able and needed.ToolsEnsure marketing platforms are operating correctly and configured well. Be a generalist on platforms such as HubSpot, ActiveCampaign, Piano, and others (even tools you haven’t used before).Manage automations within platforms to reduce manual effort required.AnalyticsReport on marketing budget statusReport monthly marketing stats, clicks, funnel, leads, etc.Report on full-funnel performance (including e-commerce) to ensure goals and profitability targets are metManage Google Analytics and other tracking utilitiesProject ManagementTrack campaign tasks and schedulesSupport and/or lead project meetings to support seasonal, launch, and other types of campaignsManage cross-brand efforts that yield synergies between multiple brandsManage and execute virtual and live events, including webinarsRequirementsWhat We’re Looking ForPossess 3+ years of digital marketing experienceBachelor's degree in Business, Marketing or related field requiredRemote work capabilityMastery of one or more marketing automation toolsMastery of Google Analytics, Google Ad Manager, and Meta digital marketing suitesExcellent verbal and written communication skillsExcellent interpersonal and customer service skillsExcellent organizational skills and attention to detailStrong project coordination, analytical and problem-solving skillsAbility to create, implement, and monitor budgetsThorough understanding of principles and methods used to promote, display, and sell products and servicesCompensation: $75k - 90k base plus 10% bonus potentialBenefitsOur Team Members EnjoyCompensation and bonus commensurate with experienceMedical benefits with multiple plan offerings, HSA contribution, and Dental and Vision plansA dynamic, talented team, dedicated to changing the world and building an incredible businessOnsite and virtual social events to keep us connected in our hybrid work environmentBeautiful office space in downtown Boulder on Pearl Street, steps from coffee shops and blocks from hiking trailsThis listing is open until filled.
Reporting to the Chief Success Officer, the Portfolio Marketer will be an integral part of the Portfolio Operations team. As the stable of brands in the Gloo portfolio continues to grow, we are seeking a full-stack marketing professional to help accelerate market performance of the brands we invest in and own. Through a wide array of paid and organic channels, you will leverage resources within Gloo, within the properties in our portfolio, and elsewhere to drive measurable campaign results. This role is fully remote.What You’ll Be DoingDigital MarketingCoordinate and support social media, organic, PPC and other types of paid digital campaigns for portfolio brandsWork with internal and external resources to execute campaign plansManage ongoing digital marketing efforts by evaluating and updating the sales and marketing funnel to generate traffic, optimize conversion rates, build lists and reduce CACContentManage and write content for monthly newsletters for each brandManage and write content for email and text campaignsFor brands that already have content generation teams, coordinate closely to ensure that content and campaign schedules alignCoordinate creation/maintenance of landing pages, text nurture, and other touchpoints for audiences at different funnel stagesCoordinate with paid media campaigns and other content programs that blend digital/analog channelsDesign: coordinate with internal/external creative, design, and video resources to support campaigns. Provide light design support as able and needed.ToolsEnsure marketing platforms are operating correctly and configured well. Be a generalist on platforms such as HubSpot, ActiveCampaign, Piano, and others (even tools you haven’t used before).Manage automations within platforms to reduce manual effort required.AnalyticsReport on marketing budget statusReport monthly marketing stats, clicks, funnel, leads, etc.Report on full-funnel performance (including e-commerce) to ensure goals and profitability targets are metManage Google Analytics and other tracking utilitiesProject ManagementTrack campaign tasks and schedulesSupport and/or lead project meetings to support seasonal, launch, and other types of campaignsManage cross-brand efforts that yield synergies between multiple brandsManage and execute virtual and live events, including webinarsRequirementsWhat We’re Looking ForPossess 3+ years of digital marketing experienceBachelor's degree in Business, Marketing or related field requiredRemote work capabilityMastery of one or more marketing automation toolsMastery of Google Analytics, Google Ad Manager, and Meta digital marketing suitesExcellent verbal and written communication skillsExcellent interpersonal and customer service skillsExcellent organizational skills and attention to detailStrong project coordination, analytical and problem-solving skillsAbility to create, implement, and monitor budgetsThorough understanding of principles and methods used to promote, display, and sell products and servicesCompensation: $75k - 90k base plus 10% bonus potentialBenefitsOur Team Members EnjoyCompensation and bonus commensurate with experienceMedical benefits with multiple plan offerings, HSA contribution, and Dental and Vision plansA dynamic, talented team, dedicated to changing the world and building an incredible businessOnsite and virtual social events to keep us connected in our hybrid work environmentBeautiful office space in downtown Boulder on Pearl Street, steps from coffee shops and blocks from hiking trailsThis listing is open until filled.