Hispanic Technology Executive Council
Advertising Technology Strategist (C13, VP)
Hispanic Technology Executive Council, Long Island City, New York, United States, 11101
The US Personal Banking organization is a leader in the financial services industry. With a pre-eminent global brand and distribution, Citi delivers industry-leading products, advanced services and payment systems that address clients evolving needs. Integral to Citi's success is the introduction of innovative products and solutions through strong partnerships and dedicated employees who are committed to excellence. Attracting market-leading talent is a priority, and the combination of financial strength and broad product scope provides rewarding opportunities for outstanding professionals to thrive in a dynamic organization.
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.The Media team at Citi is a critical area of focus and growth for the Citi Marketing organization. The group is tasked with transforming our media capabilities, digital investment, and measurement strategies. The team works in close partnership with US and Global Digital, Analytics, Acquisitions, Brand, Advertising, Sponsorship, Entertainment and Product Management teams.The Advertising Technology strategist is an experienced individual focused on tech stack optimization, simplification of media tactics, and analyzing quality metrics that protect Citi's brand while driving business outcomes. This role is instrumental to Citi's media transformation strategy and reports into the Lead of Media Transformation and AdTech within Citi's media organization.Expect to work not only on transforming Citi's approach to media, but also transforming the larger ecosystem through best-in-class strategic technology partnerships that futureproof the industry in preparation for a privacy-first, opt-in advertising experience.Advertising Technology Strategist
Key responsibilities:Develop and execute Citi's future-proof platform capabilities strategy by identifying best-in-class platforms for media management activities included, but not limited to, buying, optimization, and measurement.Support the strategy and growth of the programmatic roadmap that outlines test and learn opportunities within: Brand Safety, DSP Strategy, SSP Strategy, Dynamic Creative Optimization (DCO), and Identity based activation.Manage programmatic vendor relationships to grow strategic partnerships through regular partner brainstorming and feedback opportunities that put Citi at the forefront of defining the programmatic landscape.Provide analytical support across deep programmatic metrics including but not limited to: supply path optimization, attention data, sustainability metrics, and media quality metrics.Oversee agency programmatic strategy and operations.Manage and optimize Citi's programmatic playbook across DSP and supply setup including investment focus for PG, PMP, and Open exchange buying.Show an understanding of clean room capabilities and partner with MarTech and Data Management teams in defining Citi's approach to clean rooms and consolidation within existing measurement technology.Determine AdTech contracting process for transparency, control, and preferred rates.Communicate with Citi legal teams to receive approval of new and emerging technology utilization.Be able to simplify programmatic technology and vernacular across multiple groups within Citi to educate on the digital ecosystem.Responsible for supporting storytelling and the ad tech vision to multiple levels of leadership across various organizations with ability to pivot communication strategies based off audience.Qualifications:6-10 years of proven experience within programmatic media, whether client side, publisher side or agency side.Expertise in AdTech and MarTech tools (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions, etc).6+ years of hands-on programmatic media buying experience.Proven experience managing brand safety data and ability to demonstrate role of brand safety in media buying practices.Technical aptitude with demonstrated knowledge around data flows, tagging, implementation, and platform interactions.Ability to articulate a post-cookie vision for media and the steps advertisers must take to prepare with proven examples of milestones already reached.Strong analytical skillset comfortable working with large sets of data.Must be able to analyze large sets of data and pull out detailed information that support the goals of the Citi AdTech vision.Expert storyteller. Must be able to take complicated and technical components of the stack and break it down into a digestible narrative and sell-through ideas to multiple levels of leadership.Experience working with legal on contract negotiation process for AdTech platforms.Must be process oriented and organized.Delivery of high-quality work in a fast paced and dynamic environment.Effective team player with proven ability to manage multiple projects simultaneously.Excellent attention to detail, organization skills and strong presentation skills.Financial services experience a plus.Experience with financial services legal and compliance process a plus.Experience in successfully influencing others and navigating complex and highly-matrixed organizations.Bachelor's degree. Advanced degree preferred.Job Family Group:
MarketingJob Family:
Advertising, Branding and MediaTime Type:
Full timePrimary Location:
New York, New York, United StatesPrimary Location Full Time Salary Range:
$116,880.00 - $175,320.00In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.Anticipated Posting Close Date:
Jul 29, 2024Citi is an equal opportunity and affirmative action employer. Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review
Accessibility at Citi .
#J-18808-Ljbffr
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.The Media team at Citi is a critical area of focus and growth for the Citi Marketing organization. The group is tasked with transforming our media capabilities, digital investment, and measurement strategies. The team works in close partnership with US and Global Digital, Analytics, Acquisitions, Brand, Advertising, Sponsorship, Entertainment and Product Management teams.The Advertising Technology strategist is an experienced individual focused on tech stack optimization, simplification of media tactics, and analyzing quality metrics that protect Citi's brand while driving business outcomes. This role is instrumental to Citi's media transformation strategy and reports into the Lead of Media Transformation and AdTech within Citi's media organization.Expect to work not only on transforming Citi's approach to media, but also transforming the larger ecosystem through best-in-class strategic technology partnerships that futureproof the industry in preparation for a privacy-first, opt-in advertising experience.Advertising Technology Strategist
Key responsibilities:Develop and execute Citi's future-proof platform capabilities strategy by identifying best-in-class platforms for media management activities included, but not limited to, buying, optimization, and measurement.Support the strategy and growth of the programmatic roadmap that outlines test and learn opportunities within: Brand Safety, DSP Strategy, SSP Strategy, Dynamic Creative Optimization (DCO), and Identity based activation.Manage programmatic vendor relationships to grow strategic partnerships through regular partner brainstorming and feedback opportunities that put Citi at the forefront of defining the programmatic landscape.Provide analytical support across deep programmatic metrics including but not limited to: supply path optimization, attention data, sustainability metrics, and media quality metrics.Oversee agency programmatic strategy and operations.Manage and optimize Citi's programmatic playbook across DSP and supply setup including investment focus for PG, PMP, and Open exchange buying.Show an understanding of clean room capabilities and partner with MarTech and Data Management teams in defining Citi's approach to clean rooms and consolidation within existing measurement technology.Determine AdTech contracting process for transparency, control, and preferred rates.Communicate with Citi legal teams to receive approval of new and emerging technology utilization.Be able to simplify programmatic technology and vernacular across multiple groups within Citi to educate on the digital ecosystem.Responsible for supporting storytelling and the ad tech vision to multiple levels of leadership across various organizations with ability to pivot communication strategies based off audience.Qualifications:6-10 years of proven experience within programmatic media, whether client side, publisher side or agency side.Expertise in AdTech and MarTech tools (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions, etc).6+ years of hands-on programmatic media buying experience.Proven experience managing brand safety data and ability to demonstrate role of brand safety in media buying practices.Technical aptitude with demonstrated knowledge around data flows, tagging, implementation, and platform interactions.Ability to articulate a post-cookie vision for media and the steps advertisers must take to prepare with proven examples of milestones already reached.Strong analytical skillset comfortable working with large sets of data.Must be able to analyze large sets of data and pull out detailed information that support the goals of the Citi AdTech vision.Expert storyteller. Must be able to take complicated and technical components of the stack and break it down into a digestible narrative and sell-through ideas to multiple levels of leadership.Experience working with legal on contract negotiation process for AdTech platforms.Must be process oriented and organized.Delivery of high-quality work in a fast paced and dynamic environment.Effective team player with proven ability to manage multiple projects simultaneously.Excellent attention to detail, organization skills and strong presentation skills.Financial services experience a plus.Experience with financial services legal and compliance process a plus.Experience in successfully influencing others and navigating complex and highly-matrixed organizations.Bachelor's degree. Advanced degree preferred.Job Family Group:
MarketingJob Family:
Advertising, Branding and MediaTime Type:
Full timePrimary Location:
New York, New York, United StatesPrimary Location Full Time Salary Range:
$116,880.00 - $175,320.00In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.Anticipated Posting Close Date:
Jul 29, 2024Citi is an equal opportunity and affirmative action employer. Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review
Accessibility at Citi .
#J-18808-Ljbffr