Shutterfly Career Site
Director, Search Marketing and Shopping
Shutterfly Career Site, Queen Creek, Arizona, United States, 85142
At Shutterfly, we make life’s experiences unforgettable. We believe there is extraordinary power in self-expression. That’s why our family of brands helps customers create products and capture moments that reflect who they uniquely are.
Make your application after reading the following skill and qualification requirements for this position.At Shutterfly, we’re all about people — bringing them together, making them feel welcome, and connecting them to experiences. We make our customers’ memories last a lifetime by capturing, preserving, and sharing them through photography and personalized products. Through our family of brands, trend-setting products, cutting-edge technology, and best-in-class customer service, we help our customers, and each other, share life’s joy.A successful Director of Search Marketing and Shopping must be an effective communicator and possess the ability to both work with and lead a group in a team environment. This role must lead and foster a strong level of integration among all functions within Shutterfly Inc, and all teams across the organization. The role is focused on optimization of direct response SEM and shopping channels efforts to drive new customer acquisition and growth from existing customers. A solid understanding of managing to ROAS and CAC goals is key, with an expectation to drive scalable growth opportunities. The role will coordinate closely with the strategy and brand teams as well as other members of the Performance Marketing Team.Management:
Responsible for communicating with management on account and group status in a professional manner befitting a senior-level team member.Responsible for facilitating each team member's development.Manage internal relationships.Supervise strategy development, implementation, and optimization of all plans.Ensure that management, Brand Teams, Merchandising, and other teams have a full understanding of the role that SEM and shopping play in their success.Oversee and leverage external relationships with key partners to drive strategic approaches and successful programs.Manage the flow of opportunities and issues related to the channels, create solutions, and resolve problems.Media and Investment Strategy:
Performance – Focus on meeting financial goals and optimization of our investments.Insights - Challenge the team to discover and articulate insights (not just facts) and specific actions to be taken.Continually seek a consumer-centric view in all strategic thinking.Identify opportunities for cross-channel opportunities and optimal mix of brand, non-brand, and shopping.Keep abreast of industry trends (trade press, seminars, current events, etc.) that may impact your channels and the business.Provide point-of-view on various media and changes in the marketplace (e.g. Beta opportunities, Shifts in tracking or privacy).Develop creative, innovative approaches to strategically reaching the target consumer and driving positive ROI.Partner with the ecommerce team to ensure optimal conversion of qualified traffic.Work with the Growth Analytics Team to ensure a holistic view of program effectiveness.Understand the dynamics around how channels work in concert.Analyze competitive activity in the marketplace.Results - Grow relationships with mid-level to senior clients to become a trusted resource for Digital Media Marketplace information.Assess media performance to determine effectiveness vs KPIs with a balance between driving new customers and ROAS.Handle all requests - i.e., plan changes, budget changes, effectively and with diligence.Ensure that all financials are reconciled.Meet with executives and industry representatives on a regular basis to pursue ideas that are strategically aligned with the business and foster strong relationships between Shutterfly Inc and the marketplace.Continually learn and gain expertise in new technologies and share that knowledge throughout the team and with channel and merchandise partners.Competencies Knowledge/Expertise:
Thorough knowledge of the dynamics of the SEM landscape. How brand and non-brand approaches impact one another as well as other channels.Very strong aptitude for financials and analysis. Ability to use data to drive insights and program optimization.Partnering approach to building relationships with internal stakeholders and business owners.Test & learn mindset, always looking to understand how to optimize results.Ability to drive cross-channel opportunities that allow us to leverage common learnings.An understanding of the industry and environment within which s/he operates.Skills/Abilities:
Possess a bias for action and an orientation around driving results.Leadership - Ability to train and inspire the team.Teamwork - Ability to foster a strong, cohesive working team.Technical Skills:
Ability to understand media data sources in terms of what is measured, the method, and information reported.Thorough knowledge of the principles of marketing and advertising as well as an understanding of media concepts and terms, creative and budget requirements.
Problem Solving:
Ability to use alternative analytical approaches to solve media problems.Ability to think in a non-linear fashion.Ability to effectively handle personnel issues.
Verbal/Written Communication Skills:
Ability to write clearly and concisely and present orally in an articulate and confident manner.Ability to effectively and comfortably communicate and interact with internal stakeholders.Ability to articulate objectives, opportunities, and techniques.
Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences but also because it’s the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications, without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or other characteristic covered by law. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.This position will accept applications on an ongoing basis until filled.
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Make your application after reading the following skill and qualification requirements for this position.At Shutterfly, we’re all about people — bringing them together, making them feel welcome, and connecting them to experiences. We make our customers’ memories last a lifetime by capturing, preserving, and sharing them through photography and personalized products. Through our family of brands, trend-setting products, cutting-edge technology, and best-in-class customer service, we help our customers, and each other, share life’s joy.A successful Director of Search Marketing and Shopping must be an effective communicator and possess the ability to both work with and lead a group in a team environment. This role must lead and foster a strong level of integration among all functions within Shutterfly Inc, and all teams across the organization. The role is focused on optimization of direct response SEM and shopping channels efforts to drive new customer acquisition and growth from existing customers. A solid understanding of managing to ROAS and CAC goals is key, with an expectation to drive scalable growth opportunities. The role will coordinate closely with the strategy and brand teams as well as other members of the Performance Marketing Team.Management:
Responsible for communicating with management on account and group status in a professional manner befitting a senior-level team member.Responsible for facilitating each team member's development.Manage internal relationships.Supervise strategy development, implementation, and optimization of all plans.Ensure that management, Brand Teams, Merchandising, and other teams have a full understanding of the role that SEM and shopping play in their success.Oversee and leverage external relationships with key partners to drive strategic approaches and successful programs.Manage the flow of opportunities and issues related to the channels, create solutions, and resolve problems.Media and Investment Strategy:
Performance – Focus on meeting financial goals and optimization of our investments.Insights - Challenge the team to discover and articulate insights (not just facts) and specific actions to be taken.Continually seek a consumer-centric view in all strategic thinking.Identify opportunities for cross-channel opportunities and optimal mix of brand, non-brand, and shopping.Keep abreast of industry trends (trade press, seminars, current events, etc.) that may impact your channels and the business.Provide point-of-view on various media and changes in the marketplace (e.g. Beta opportunities, Shifts in tracking or privacy).Develop creative, innovative approaches to strategically reaching the target consumer and driving positive ROI.Partner with the ecommerce team to ensure optimal conversion of qualified traffic.Work with the Growth Analytics Team to ensure a holistic view of program effectiveness.Understand the dynamics around how channels work in concert.Analyze competitive activity in the marketplace.Results - Grow relationships with mid-level to senior clients to become a trusted resource for Digital Media Marketplace information.Assess media performance to determine effectiveness vs KPIs with a balance between driving new customers and ROAS.Handle all requests - i.e., plan changes, budget changes, effectively and with diligence.Ensure that all financials are reconciled.Meet with executives and industry representatives on a regular basis to pursue ideas that are strategically aligned with the business and foster strong relationships between Shutterfly Inc and the marketplace.Continually learn and gain expertise in new technologies and share that knowledge throughout the team and with channel and merchandise partners.Competencies Knowledge/Expertise:
Thorough knowledge of the dynamics of the SEM landscape. How brand and non-brand approaches impact one another as well as other channels.Very strong aptitude for financials and analysis. Ability to use data to drive insights and program optimization.Partnering approach to building relationships with internal stakeholders and business owners.Test & learn mindset, always looking to understand how to optimize results.Ability to drive cross-channel opportunities that allow us to leverage common learnings.An understanding of the industry and environment within which s/he operates.Skills/Abilities:
Possess a bias for action and an orientation around driving results.Leadership - Ability to train and inspire the team.Teamwork - Ability to foster a strong, cohesive working team.Technical Skills:
Ability to understand media data sources in terms of what is measured, the method, and information reported.Thorough knowledge of the principles of marketing and advertising as well as an understanding of media concepts and terms, creative and budget requirements.
Problem Solving:
Ability to use alternative analytical approaches to solve media problems.Ability to think in a non-linear fashion.Ability to effectively handle personnel issues.
Verbal/Written Communication Skills:
Ability to write clearly and concisely and present orally in an articulate and confident manner.Ability to effectively and comfortably communicate and interact with internal stakeholders.Ability to articulate objectives, opportunities, and techniques.
Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences but also because it’s the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications, without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or other characteristic covered by law. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.This position will accept applications on an ongoing basis until filled.
#J-18808-Ljbffr