Senior Director, Digital Marketing, SMB Marketing, Paramount Advertising

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40324MarketingNew YorkFull-TimeHybridAt Paramount, we’re revolutionizing how small and medium businesses advertise on TV and Connected TV (CTV). Our groundbreaking Self-Serve Ads Platform empowers, businesses of all sizes to effortlessly build impactful advertising campaigns, reaching audiences through the power of television and streaming. As the department’s first Digital Marketing leader and an expert in scaled marketing, automation strategy, data, and infrastructure, your focus will be on delivering measurable results in SMB customer acquisition, lifetime value and retention. You will craft the technology and channels for launching, optimizing, and scaling cross-channel business marketing campaigns. The ideal candidate has a deep understanding of scaled marketing, marketing automation, the B2B customer experience and is eager to build from the ground up.

Before applying for this role, please read the following information about this opportunity found below.KEY RESPONSIBILITIES:Develop and implement strategic scaled marketing plan across multi-channel surfaces (email, website, ads UI notifications, ads, partners) to grow and retain SMB customersLead audience segmentation, targeting, set-up, content creation, deployment, reporting ongoing testing and optimization of campaignsDeliver data-driven, actionable analysis; set and measure against targets, and coordinate reporting and performance of initiativesOptimize user onboarding, engagement, and time to value, and continuously improve programs and channels through new surface areas, experiments and A/B testsLead experiments through the full journey of ideation, planning, content creation, launch, and iterationConduct and incorporate strategic product, market, and customer analyses to uncover high-potential user segments, identify new growth drivers or opportunities for improvement, and leverage new emerging channels to accelerate user time to value and speed to monetizationWork collaboratively with Marketing and Product peers to align relevant product launches and marketing initiatives into each customer program or campaign

Basic Qualifications:Proven experience (10+ years) developing scaled B2B marketing strategies and successfully driving campaigns across digital channels and marketing automation platforms (e.g., Eloqua, Iterable, Marketo, HubSpot)4+ years of Sales Marketing Cloud and Pardot experience required (certification preferred)Additional Qualifications:Data-driven and customer-centric leader who aligns strategy and vision to proven customer needsAble to build and lead the foundational strategy of various digital marketing channels in close collaboration with cross-functional teamsAmbitious problem-solver capable of driving toward a solution in new or complex challengesSkilled in project management, capable of leading and running multiple projects simultaneouslyBachelor’s degree in Marketing, Business Administration or related field.#LI-remote

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.ADDITIONAL INFORMATIONHiring Salary Range: $124,000.00 - 155,000.00. The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is eligible to earn sales incentive compensation.Paramount is an equal opportunity employer (EOE) including disability/vet.At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.

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