FlyteVu
VP of Publicity
FlyteVu, Nashville, Tennessee, United States, 37245
FlyteVu connects brands to consumers through the power ofPop Culture &Purpose. We’re an entertainment marketing agency specializing incampaignstrategyand execution for brand clients. We’re an efficient full-service team that providesBrandswith custom, cost-effective, and high-quality campaigns that are industry ‘firsts’ andleverage the power of entertainment to create cultural change and give back to the community. For more information, visit www.FlyteVu.com.
Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.High-Level Job Description:The VP of Publicity oversees the entire Publicity Department, ensuring alignment with FlyteVu’s vision and mission. Under the supervision of the GM, the VP of Publicity will be responsible for leading and growing the Publicity team and for the performance and success of publicity activities for FlyteVu Agency and Client accounts and programs. The ideal candidate will be able to lead retainer accounts on an ongoing basis, conceptualize campaigns strategically, lead effectively, and strengthen client relationships by ensuring overall client and campaign success.Detailed Job Description/ Responsibilities
:Strategic Leadership
Drive the vision and strategy for the Publicity Department, aligning with the broader goals of FlyteVu at the intersection of the current pop culture and media landscape.Bring relevant insights and industry trends to GM and FlyteVu leadership to ensure the company evolves at the pace of the industryLead and grow the FlyteVu Publicity Team
Departmental Management & Oversight
Manage PR team day to day: supervise, lead, train, and inspire the PR team with best practices and sound recommendations, prioritize projects and deadlines for completionOversee resourcing, hiring, and overall management of the Publicity DepartmentProvide mentorship to the publicity team, setting clear objectives and ensuring their professional growthReview and approve all contractor scopes of work and manage relationships with contractors to ensure alignment with FlyteVu standards and objectives.Create & adjust internal processes to ensure ongoing communication with other FlyteVu teams, including Accounts, Creative, and Production
Client strategy and management
Responsible for building client PR Strategy for always-on retainer accounts and individual campaigns and programsLead PR retainer account through kick-off, establishing client-facing routines and documents, and ongoing management and regular status check-ins to ensure delivery against KPIsContribute to Phase 1 and always-on strategies with relevant insights and strategic ideas in the realm of publicity and mediaDefine appropriate KPIs based on Client objectives and ensure delivery against themCommunicate & present plans to Clients as neededResponsible for the success of Client programs, including strategy adjustments mid-campaign or Crisis Communication responsesManage media partnerships and budgetsAdvise on contractual PR deliverables and manage fulfillment of agreed-upon deliverables for TalentSuccessful ability to pitch local, regional, and national pressAssist with on-site activation and fulfillment of client programs, which require that employees:
Must be able to travel without restrictionMust pass a background check
Responsible for providing client solutions, recommendations, and updates to GM
Relationship Management
Cultivate and maintain key relationships with publicists, managers, and agents within the entertainment industryBuild, maintain, and nurture a solid database of high-level media contacts and continuously build new relationships on a local, regional, and national level
Other qualifications and requirements
Must be able to effectively communicate internally and externally in a manner consistent with the company’s Code of Conduct and core valuesHandle and safeguard confidential and proprietary informationMust be able and willing to work during non-business hours, including weekends and additional hours beyond the 40-hour work week regularly, as needed or required to fulfill job requirements
*Special Note: Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The criteria listed below are representative of the knowledge, skill, experience, and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Qualifications include but are not limited to:10+ years of public relations, specializing in entertainment and brand publicity, with a minimum of 5 years on the brand or agency sideMust have a problem-solving mentalityExcellent command of the English language (grammar, punctuation); excellent writing and editing skillsAbility to think ahead independently and challenge oneself to learn and growMust lead by example and foster a supportive environment in line with Agency valuesExperience using Cision, Muck Rack, and similar platforms, and ability to learn new systemsExcellent interpersonal skills and the ability to raise questions and concerns internallyExcellent organizational skills with the ability to prioritize workload and deadlines accordinglyCreative thinkingAdditional Preferences/Not Required:Event PR experienceExperience with Basecamp or other Project Management SoftwareExperience with time-tracking softwareExperience with file management softwareEducation Required:Minimum of a Bachelor’s Degree in Marketing, Communications, or related field.
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Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.High-Level Job Description:The VP of Publicity oversees the entire Publicity Department, ensuring alignment with FlyteVu’s vision and mission. Under the supervision of the GM, the VP of Publicity will be responsible for leading and growing the Publicity team and for the performance and success of publicity activities for FlyteVu Agency and Client accounts and programs. The ideal candidate will be able to lead retainer accounts on an ongoing basis, conceptualize campaigns strategically, lead effectively, and strengthen client relationships by ensuring overall client and campaign success.Detailed Job Description/ Responsibilities
:Strategic Leadership
Drive the vision and strategy for the Publicity Department, aligning with the broader goals of FlyteVu at the intersection of the current pop culture and media landscape.Bring relevant insights and industry trends to GM and FlyteVu leadership to ensure the company evolves at the pace of the industryLead and grow the FlyteVu Publicity Team
Departmental Management & Oversight
Manage PR team day to day: supervise, lead, train, and inspire the PR team with best practices and sound recommendations, prioritize projects and deadlines for completionOversee resourcing, hiring, and overall management of the Publicity DepartmentProvide mentorship to the publicity team, setting clear objectives and ensuring their professional growthReview and approve all contractor scopes of work and manage relationships with contractors to ensure alignment with FlyteVu standards and objectives.Create & adjust internal processes to ensure ongoing communication with other FlyteVu teams, including Accounts, Creative, and Production
Client strategy and management
Responsible for building client PR Strategy for always-on retainer accounts and individual campaigns and programsLead PR retainer account through kick-off, establishing client-facing routines and documents, and ongoing management and regular status check-ins to ensure delivery against KPIsContribute to Phase 1 and always-on strategies with relevant insights and strategic ideas in the realm of publicity and mediaDefine appropriate KPIs based on Client objectives and ensure delivery against themCommunicate & present plans to Clients as neededResponsible for the success of Client programs, including strategy adjustments mid-campaign or Crisis Communication responsesManage media partnerships and budgetsAdvise on contractual PR deliverables and manage fulfillment of agreed-upon deliverables for TalentSuccessful ability to pitch local, regional, and national pressAssist with on-site activation and fulfillment of client programs, which require that employees:
Must be able to travel without restrictionMust pass a background check
Responsible for providing client solutions, recommendations, and updates to GM
Relationship Management
Cultivate and maintain key relationships with publicists, managers, and agents within the entertainment industryBuild, maintain, and nurture a solid database of high-level media contacts and continuously build new relationships on a local, regional, and national level
Other qualifications and requirements
Must be able to effectively communicate internally and externally in a manner consistent with the company’s Code of Conduct and core valuesHandle and safeguard confidential and proprietary informationMust be able and willing to work during non-business hours, including weekends and additional hours beyond the 40-hour work week regularly, as needed or required to fulfill job requirements
*Special Note: Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The criteria listed below are representative of the knowledge, skill, experience, and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Qualifications include but are not limited to:10+ years of public relations, specializing in entertainment and brand publicity, with a minimum of 5 years on the brand or agency sideMust have a problem-solving mentalityExcellent command of the English language (grammar, punctuation); excellent writing and editing skillsAbility to think ahead independently and challenge oneself to learn and growMust lead by example and foster a supportive environment in line with Agency valuesExperience using Cision, Muck Rack, and similar platforms, and ability to learn new systemsExcellent interpersonal skills and the ability to raise questions and concerns internallyExcellent organizational skills with the ability to prioritize workload and deadlines accordinglyCreative thinkingAdditional Preferences/Not Required:Event PR experienceExperience with Basecamp or other Project Management SoftwareExperience with time-tracking softwareExperience with file management softwareEducation Required:Minimum of a Bachelor’s Degree in Marketing, Communications, or related field.
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