Verizon
Media Strategy and Activation Senior Manager, Portfolio and Local
Verizon, Long Island City, New York, United States, 11101
When you join Verizon Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect around the world. We’re a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together—lifting up our communities and striving to make an impact to move the world forward. If you’re fueled by purpose, and powered by persistence, explore a career with us.
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.What you’ll be doing...
As part of the Media Platforms Center of Excellence, you will partner with the Verizon Value Organization and the rest of the Central Marketing Organization to build media plans that drive awareness, demand, engagement and ultimately loyal consumption of our products and services. You will shape the local media strategy and execution of key initiatives across brands within the portfolio in need of retail support in priority markets.Lead strategy and data informed media plan development (with media agency) across offline and online channels on a localized level.
Act as the local cross-team leader ensuring integration with other media team members and agency teams.
Partner directly with key stakeholders in Integrated Marketing, Creative teams, CMI, and Marketing Analytics.
Partner with agency and analytics team to report on completed local campaigns.
Identify, educate and provide strong POVs around innovation in the local media landscape.
Oversee the development and final formats/content of ongoing internal presentations.
Ensure effective budget management including reconciliation and invoice approval.
Establish and refine processes for executional excellence.
Ensure accuracy and socialization of competitive reporting and analysis.
Oversee ongoing media auditing process.
What we’re looking for...
You’ll need to have:Bachelor's degree or four or more years of work experience.
Six or more years of relevant work experience in consumer marketing or media.
Even better if you have:Knowledge of wireless and retail categories.
Experience in local media strategy, planning, and execution.
Understanding of local market nuances.
Experience in managing media plan budgets.
Proficiency in Excel and PowerPoint.
Ability to understand business & marketing strategy.
Experience in local media optimization.
Ability to effectively collaborate with creative teams.
Effective project management and campaign execution skills.
Resilience in a fast-paced environment.
Ability to manage through ambiguity.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every qualification listed above.Where you’ll be working In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.Scheduled Weekly Hours 40Equal Employment Opportunity We’re proud to be an equal opportunity employer and celebrate our employees’ differences. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.Our benefits are designed to help you move forward in your career and in areas of your life outside of Verizon. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $118,000.00 and $218,000.00 annually based on a full-time schedule.
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The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.What you’ll be doing...
As part of the Media Platforms Center of Excellence, you will partner with the Verizon Value Organization and the rest of the Central Marketing Organization to build media plans that drive awareness, demand, engagement and ultimately loyal consumption of our products and services. You will shape the local media strategy and execution of key initiatives across brands within the portfolio in need of retail support in priority markets.Lead strategy and data informed media plan development (with media agency) across offline and online channels on a localized level.
Act as the local cross-team leader ensuring integration with other media team members and agency teams.
Partner directly with key stakeholders in Integrated Marketing, Creative teams, CMI, and Marketing Analytics.
Partner with agency and analytics team to report on completed local campaigns.
Identify, educate and provide strong POVs around innovation in the local media landscape.
Oversee the development and final formats/content of ongoing internal presentations.
Ensure effective budget management including reconciliation and invoice approval.
Establish and refine processes for executional excellence.
Ensure accuracy and socialization of competitive reporting and analysis.
Oversee ongoing media auditing process.
What we’re looking for...
You’ll need to have:Bachelor's degree or four or more years of work experience.
Six or more years of relevant work experience in consumer marketing or media.
Even better if you have:Knowledge of wireless and retail categories.
Experience in local media strategy, planning, and execution.
Understanding of local market nuances.
Experience in managing media plan budgets.
Proficiency in Excel and PowerPoint.
Ability to understand business & marketing strategy.
Experience in local media optimization.
Ability to effectively collaborate with creative teams.
Effective project management and campaign execution skills.
Resilience in a fast-paced environment.
Ability to manage through ambiguity.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every qualification listed above.Where you’ll be working In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.Scheduled Weekly Hours 40Equal Employment Opportunity We’re proud to be an equal opportunity employer and celebrate our employees’ differences. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.Our benefits are designed to help you move forward in your career and in areas of your life outside of Verizon. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $118,000.00 and $218,000.00 annually based on a full-time schedule.
#J-18808-Ljbffr