Doceree
Director of Product Marketing
Doceree, Short Hills, New Jersey, us, 07078
Doceree
is the leading Global network for
HCP-only programmatic messaging , reshaping how pharmaceutical brands and healthcare agencies connect with physicians. Our
Award-winning
platform offers unprecedented end-to-end targeting and engagement solutions, driven by cutting-edge AI-enabled proprietary technology.We are a
Series B
start-up backed by top VCs: Creaegis, Eight Roads Ventures and F-Prime Capital. Our
Best Place to Work
certifications reflect a dynamic team of individuals driven by an unwavering passion to make a meaningful impact on the world through ground-breaking technology. We are seeking exceptional, ambitious, and multifaceted teammates ready to join us on this thrilling mission. Are you ready to be part of something extraordinary?What You'll DoDoceree is seeking a highly skilled
Director of Product Marketing
with experience in
strategic communications
or
brand strategy
roles with a familiarity with
AdTech , preferably with a background in
healthcare marketing , to join our team. As a Director of Product Marketing at Doceree, you will be a key leader in driving the success of our healthcare marketing solutions. You will be expected to deeply understand our customers' challenges and succinctly explain how our solutions help solve customer problems. You will work closely with Product, Sales, Customer Success, and the other members of the organization to execute your daily duties. As part of the
Center of Excellence
(CoE) group, you will report to the
AVP of GTM Strategy & Product Marketing
who leads the
CoE Strategy team
responsible for all Product Marketing activities and who owns the strategic product and brand positioning and messaging for Doceree.Product KVPs, Positioning, & Messaging : Develop a deep understanding of our brand through our products and their key value propositions. Craft compelling and clear positioning and messaging that positions our solutions and platform effectively in the healthcare marketing landscape in a way that resonates with healthcare professionals and pharmaceutical brands.Market Research : Conduct in-depth market research to identify emerging trends, customer needs, and competitive insights. Use this research to guide messaging development and strategies.Go-to-Market Strategy : Collaborate with cross-functional teams to spearhead the creation of go-to-market strategies for new product launches and updates, ensuring successful product adoption.Content Creation : Lead the creation of high-impact marketing collateral centered on our products - including product documentation, implementation guides, and FAQs. Collaborate with Product Marketing Managers and other members of the organization on the creation and maintenance of product-related collateral including commercial materials, whitepapers, case studies, data sheets, videos, webinars, and site content, that effectively communicate product value.Product Expertise : Partner with Product to develop and deliver product training for customer success and sales representatives. Train the commercial teams, providing them with the tools and knowledge necessary to sell the products successfully.Collateral : Oversee the creation and maintenance of product-related collateral, such as one sheets, videos, and webinars.Customer Insights : Gather and analyze feedback from customers to identify areas for improvement to refine our messaging and positioning. Use customer insights to guide brand strategy related to our products and share these insights with leadership and the Product team to guide product enhancements and influence roadmap decisions.Competitive Landscape : Monitor and assess the competitive landscape to identify opportunities for differentiation and market leadership. Build competitive materials and train the teams on these materials.Cross-functional Collaboration : Collaborate closely with the Product team to ensure alignment between product capabilities and market needs.Sales Support : Provide ongoing support to the sales team, including helping them address customer inquiries and objections about our products.Product Launches & Process : Partner with Product, commercial teams, Marketing, and your peers in the CoE to plan and execute product launches, including defining target audiences, messaging, and marketing campaigns. Implement, evolve, and enforce processes associated with best-in-class product launch cycles.Product Lifecycle Management : Play an active role across the product lifecycle, from ideation and development to sunsetting, ensuring products remain competitive and valuable.Who You AreProven experience in
product marketing
and/or
brand strategy
or
communications strateg y, preferably in the
healthcare
or
pharmaceutical
industry.Strong understanding of
healthcare marketing
and market dynamics along with product development processes, methodologies, and best practices.History of employing a
strategic
leader
mindset with the ability to understand the perspectives of various external partners, ad agencies, pharma marketers (advertisers, brands), and media owners (publishers), as well as through a product, regulatory, and analytical lensExceptional written and verbal
communication
skills with the ability to distill complex concepts into clear and persuasive messages.Data-driven mindset , with the ability to use data and analytics to inform product marketing strategies.Substantial background working with product and engineering teams and with clients and/or sales and customer success teamsExcellent communicator and
storyteller
with the ability to craft the most effectual sales content and messagingHighly effective
collaborator
with demonstrated success in executing
strategy
and
delivering
in an evolving, complex environmentStrong
project management
skills, with the ability to manage multiple initiatives simultaneously.Innovative
and
creative thinking , with a focus on problem-solving and driving product success.Collaborative
team player
with the ability to work effectively with cross-functional teams.Adaptability to a
fast-paced
and evolving industry, staying up to date with healthcare marketing trends.10+ years of experience in digital technology, advertising, or advertising technology; programmatic experience a plus5+ years of experience in brand strategy, strategic communications, or other relevant roles5+ years of experience working collaboratively with Product, Engineering, Sales, Customer Success, and Marketing teamsExperience with Pharma and healthcare marketing preferredAmerican English language (native fluency) - both written and verbalExperience presenting to senior executive audiencesExceptional collaboration, communication, and presentation skillsBachelor's degree in business, marketing, or a related field.BenefitsCompetitive salary and bonus planStellar health care plan options for you and your family (Medical, Dental & Vision)401K + 4% MatchingGenerous PTO, vacations & sick leaveExtensive paid parental/maternity leaveTeam eventsAt Doceree, we know that our Company's strength lies in the diversity of our employees. Doceree is proud to be an Equal Opportunity Employer and we provide equal employment and advancement opportunities to all individuals, regardless of their race, colour, national origin, religion, sex, parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, immigration status, or any other status protected under applicable federal, state and local laws. If you have a disability or special need that requires accommodation, please let us know in advance.
is the leading Global network for
HCP-only programmatic messaging , reshaping how pharmaceutical brands and healthcare agencies connect with physicians. Our
Award-winning
platform offers unprecedented end-to-end targeting and engagement solutions, driven by cutting-edge AI-enabled proprietary technology.We are a
Series B
start-up backed by top VCs: Creaegis, Eight Roads Ventures and F-Prime Capital. Our
Best Place to Work
certifications reflect a dynamic team of individuals driven by an unwavering passion to make a meaningful impact on the world through ground-breaking technology. We are seeking exceptional, ambitious, and multifaceted teammates ready to join us on this thrilling mission. Are you ready to be part of something extraordinary?What You'll DoDoceree is seeking a highly skilled
Director of Product Marketing
with experience in
strategic communications
or
brand strategy
roles with a familiarity with
AdTech , preferably with a background in
healthcare marketing , to join our team. As a Director of Product Marketing at Doceree, you will be a key leader in driving the success of our healthcare marketing solutions. You will be expected to deeply understand our customers' challenges and succinctly explain how our solutions help solve customer problems. You will work closely with Product, Sales, Customer Success, and the other members of the organization to execute your daily duties. As part of the
Center of Excellence
(CoE) group, you will report to the
AVP of GTM Strategy & Product Marketing
who leads the
CoE Strategy team
responsible for all Product Marketing activities and who owns the strategic product and brand positioning and messaging for Doceree.Product KVPs, Positioning, & Messaging : Develop a deep understanding of our brand through our products and their key value propositions. Craft compelling and clear positioning and messaging that positions our solutions and platform effectively in the healthcare marketing landscape in a way that resonates with healthcare professionals and pharmaceutical brands.Market Research : Conduct in-depth market research to identify emerging trends, customer needs, and competitive insights. Use this research to guide messaging development and strategies.Go-to-Market Strategy : Collaborate with cross-functional teams to spearhead the creation of go-to-market strategies for new product launches and updates, ensuring successful product adoption.Content Creation : Lead the creation of high-impact marketing collateral centered on our products - including product documentation, implementation guides, and FAQs. Collaborate with Product Marketing Managers and other members of the organization on the creation and maintenance of product-related collateral including commercial materials, whitepapers, case studies, data sheets, videos, webinars, and site content, that effectively communicate product value.Product Expertise : Partner with Product to develop and deliver product training for customer success and sales representatives. Train the commercial teams, providing them with the tools and knowledge necessary to sell the products successfully.Collateral : Oversee the creation and maintenance of product-related collateral, such as one sheets, videos, and webinars.Customer Insights : Gather and analyze feedback from customers to identify areas for improvement to refine our messaging and positioning. Use customer insights to guide brand strategy related to our products and share these insights with leadership and the Product team to guide product enhancements and influence roadmap decisions.Competitive Landscape : Monitor and assess the competitive landscape to identify opportunities for differentiation and market leadership. Build competitive materials and train the teams on these materials.Cross-functional Collaboration : Collaborate closely with the Product team to ensure alignment between product capabilities and market needs.Sales Support : Provide ongoing support to the sales team, including helping them address customer inquiries and objections about our products.Product Launches & Process : Partner with Product, commercial teams, Marketing, and your peers in the CoE to plan and execute product launches, including defining target audiences, messaging, and marketing campaigns. Implement, evolve, and enforce processes associated with best-in-class product launch cycles.Product Lifecycle Management : Play an active role across the product lifecycle, from ideation and development to sunsetting, ensuring products remain competitive and valuable.Who You AreProven experience in
product marketing
and/or
brand strategy
or
communications strateg y, preferably in the
healthcare
or
pharmaceutical
industry.Strong understanding of
healthcare marketing
and market dynamics along with product development processes, methodologies, and best practices.History of employing a
strategic
leader
mindset with the ability to understand the perspectives of various external partners, ad agencies, pharma marketers (advertisers, brands), and media owners (publishers), as well as through a product, regulatory, and analytical lensExceptional written and verbal
communication
skills with the ability to distill complex concepts into clear and persuasive messages.Data-driven mindset , with the ability to use data and analytics to inform product marketing strategies.Substantial background working with product and engineering teams and with clients and/or sales and customer success teamsExcellent communicator and
storyteller
with the ability to craft the most effectual sales content and messagingHighly effective
collaborator
with demonstrated success in executing
strategy
and
delivering
in an evolving, complex environmentStrong
project management
skills, with the ability to manage multiple initiatives simultaneously.Innovative
and
creative thinking , with a focus on problem-solving and driving product success.Collaborative
team player
with the ability to work effectively with cross-functional teams.Adaptability to a
fast-paced
and evolving industry, staying up to date with healthcare marketing trends.10+ years of experience in digital technology, advertising, or advertising technology; programmatic experience a plus5+ years of experience in brand strategy, strategic communications, or other relevant roles5+ years of experience working collaboratively with Product, Engineering, Sales, Customer Success, and Marketing teamsExperience with Pharma and healthcare marketing preferredAmerican English language (native fluency) - both written and verbalExperience presenting to senior executive audiencesExceptional collaboration, communication, and presentation skillsBachelor's degree in business, marketing, or a related field.BenefitsCompetitive salary and bonus planStellar health care plan options for you and your family (Medical, Dental & Vision)401K + 4% MatchingGenerous PTO, vacations & sick leaveExtensive paid parental/maternity leaveTeam eventsAt Doceree, we know that our Company's strength lies in the diversity of our employees. Doceree is proud to be an Equal Opportunity Employer and we provide equal employment and advancement opportunities to all individuals, regardless of their race, colour, national origin, religion, sex, parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, immigration status, or any other status protected under applicable federal, state and local laws. If you have a disability or special need that requires accommodation, please let us know in advance.