Joe Johnson Equipment USA
Director of Marketing
Joe Johnson Equipment USA, Monroe, North Carolina, us, 28111
Director of Marketing, FS Aftermarket
LOCATION: Monroe, NC
WORK ENVIRONMENT:
Office
TYPE: Full-Time; Permanent
SUMMARY:
The Director of Marketing is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth across multiple business units. This role involves overseeing all aspects of branding, positioning, and messaging to ensure consistency and enhance brand equity. The Director will lead market research and competitive analysis efforts to identify opportunities and trends and manage multi-channel marketing campaigns. Additionally, this individual will mentor and develop a high-performing marketing team, manage the marketing budget and analyze performance. This position will collaborate closely with various internal customers/departments to ensure cohesive marketing efforts. This position reports into the Vice President of Marketing and Business Strategy
ABOUT YOU:
Advanced verbal and written communication skills
Strong interpersonal skills with the ability to influence and collaborate effectively
Strong analytical skills with the ability to interpret data and make data-driven decisions
Creative thinker with a passion for innovation and continuous improvement
Ability to develop and implement short-term and long-term marketing strategies
Strong leadership skills to guide, mentor, and motivate the marketing team
Expertise in managing multiple marketing projects simultaneously
Proficiency in digital marketing techniques, including SEO, SEM, and social media marketing
Skilled in managing and optimizing a budget
Ability to deliver compelling presentations to stakeholders and executives
POSITION REQUIREMENTS/QUALIFICATIONS:
Education/Certification:
Bachelor’s degree in business marketing, public relations, communications, or a related field; MBA or advanced degree preferred
Valid driver’s license with clean driver’s abstract
Must be able to pass a pre-employment background check
Valid passport, or willingness to obtain one
Experience:
10+ years’ experience in marketing
5+ years’ experience in a leadership role managing multiple business units or brands
5+ years’ experience creating various forms of marketing including but not limited to; digital, social media, content creation, print, graphic design, direct mail
Experience managing robust marketing budget
Proven experience analyzing, developing, and implementing successful marketing strategies and campaigns
Advanced experience with a variety of digital platforms, including proficiency in, WordPress, Google Analytics and MS Office Suite, including Word, Excel and Powerpoint, CRM platforms, Asana or similar project management platform, Hubspot, Canva and Hootsuite
POSITION RESPONSIBILITIES:
Lead, mentor, and develop marketing team, fostering a collaborative and innovative work environment
Review and manage the branding, positioning, and messaging of all business units
Further develop and evolve the brands under the FS Aftermarket organization
Develop and implement marketing strategies and plans for each business unit that align with overall company objectives
Conduct market research and competitive analysis to identify opportunities, customer needs, and trends to inform marketing strategies
Monitor, analyze, and report key marketing performance metrics and providing market research, forecasts, competitor analysis, campaign results and consumer trends
Adjust the marketing plan in light of the above and formulate unique insights to contribute towards the overall business strategy
Develop and manage the marketing budget, ensuring efficient allocation of resources and maximum return on investment
Deliver marketing plan annually to key stakeholders and senior leaders
Collaborate with internal and external partners on various objectives and projects
Provide impactful analytics and insights into previous marketing projects
Manage project progression, ensuring priorities and timelines are met accordingly
Plan and execute product launches and promotional campaigns
Collaborate with the sales team to develop sales enablement materials and strategies
Oversee public relations efforts and opportunities
Ensure all marketing activities comply with legal and regulatory requirements
Other duties as assigned
SAFETY DUTIES & RESPONSIBILITIES
Employees must:
work in compliance with the appropriate safety legislation/regulations/safety policies
report any known workplace hazard or safety violations
cooperate with their workplace’s Safety Committee or health and safety representative
use any safety equipment, protective devices or clothing required
not remove or make ineffective any protective device required by the Company or by the regulations.
OTHER DETAILS
Supervision of Others:
2 Direct reports
4-5 indirect reports
Travel Expectations :
15%
Cross border travel required
WHY WORK AT JJE?
Talented, dedicated and passionate team to work with
Exceptional best-in-class products and service offerings for our customers
Market-competitive compensation package with annual increase opportunities
Robust Group Benefits that are 100% paid for by the Company – inclusive of Health, Dental, Life, Disability and Travel coverage
Paid Personal Days
Charitable Giving Program
Educational Scholarship Program
Tuition Reimbursement
Employee & Family Assistance Program (EAP)
Employer Matching Retirement Savings Plan
Federally recognized as a certified Employment Equity organization
Member of multiple provincial safety programs and COR certified
Our Core People Values:
Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation and Ambition
WHO WE ARE:
As the leading distributor of public works equipment, Joe Johnson Equipment (JJE) provides mobile infrastructure-
maintenance equipment to municipalities and contractors across Canada and the US.
Through our branch network, we sell, rent, lease, service and support vacuum trucks, refuse & recycling collection vehicles, street sweepers, sewer cleaners, and inspection cameras.
JJE is a dynamic and growing organization, focused on maintaining an “employer of choice” culture. We have a stable, team-based, and collaborative work environment that drives our organization to be best-in-class within our industry. We offer opportunities across Canada and the U.S. and are committed to providing challenging and rewarding career paths for our employees. JJE provides very competitive compensation packages, robust group benefits and an opportunity to grow professionally.
JJE is a proud subsidiary of Federal Signal Corporation.
_____________________________________________________________________________________
If you are looking for a new opportunity, then we at Joe Johnson Equipment welcome your application. We encourage applications from all qualified persons, however only those who are being considered for the position will be contacted.
If you are contacted for an interview and require any accommodation, please notify HR in advance and we will provide applicable accommodation.#USJ
LOCATION: Monroe, NC
WORK ENVIRONMENT:
Office
TYPE: Full-Time; Permanent
SUMMARY:
The Director of Marketing is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth across multiple business units. This role involves overseeing all aspects of branding, positioning, and messaging to ensure consistency and enhance brand equity. The Director will lead market research and competitive analysis efforts to identify opportunities and trends and manage multi-channel marketing campaigns. Additionally, this individual will mentor and develop a high-performing marketing team, manage the marketing budget and analyze performance. This position will collaborate closely with various internal customers/departments to ensure cohesive marketing efforts. This position reports into the Vice President of Marketing and Business Strategy
ABOUT YOU:
Advanced verbal and written communication skills
Strong interpersonal skills with the ability to influence and collaborate effectively
Strong analytical skills with the ability to interpret data and make data-driven decisions
Creative thinker with a passion for innovation and continuous improvement
Ability to develop and implement short-term and long-term marketing strategies
Strong leadership skills to guide, mentor, and motivate the marketing team
Expertise in managing multiple marketing projects simultaneously
Proficiency in digital marketing techniques, including SEO, SEM, and social media marketing
Skilled in managing and optimizing a budget
Ability to deliver compelling presentations to stakeholders and executives
POSITION REQUIREMENTS/QUALIFICATIONS:
Education/Certification:
Bachelor’s degree in business marketing, public relations, communications, or a related field; MBA or advanced degree preferred
Valid driver’s license with clean driver’s abstract
Must be able to pass a pre-employment background check
Valid passport, or willingness to obtain one
Experience:
10+ years’ experience in marketing
5+ years’ experience in a leadership role managing multiple business units or brands
5+ years’ experience creating various forms of marketing including but not limited to; digital, social media, content creation, print, graphic design, direct mail
Experience managing robust marketing budget
Proven experience analyzing, developing, and implementing successful marketing strategies and campaigns
Advanced experience with a variety of digital platforms, including proficiency in, WordPress, Google Analytics and MS Office Suite, including Word, Excel and Powerpoint, CRM platforms, Asana or similar project management platform, Hubspot, Canva and Hootsuite
POSITION RESPONSIBILITIES:
Lead, mentor, and develop marketing team, fostering a collaborative and innovative work environment
Review and manage the branding, positioning, and messaging of all business units
Further develop and evolve the brands under the FS Aftermarket organization
Develop and implement marketing strategies and plans for each business unit that align with overall company objectives
Conduct market research and competitive analysis to identify opportunities, customer needs, and trends to inform marketing strategies
Monitor, analyze, and report key marketing performance metrics and providing market research, forecasts, competitor analysis, campaign results and consumer trends
Adjust the marketing plan in light of the above and formulate unique insights to contribute towards the overall business strategy
Develop and manage the marketing budget, ensuring efficient allocation of resources and maximum return on investment
Deliver marketing plan annually to key stakeholders and senior leaders
Collaborate with internal and external partners on various objectives and projects
Provide impactful analytics and insights into previous marketing projects
Manage project progression, ensuring priorities and timelines are met accordingly
Plan and execute product launches and promotional campaigns
Collaborate with the sales team to develop sales enablement materials and strategies
Oversee public relations efforts and opportunities
Ensure all marketing activities comply with legal and regulatory requirements
Other duties as assigned
SAFETY DUTIES & RESPONSIBILITIES
Employees must:
work in compliance with the appropriate safety legislation/regulations/safety policies
report any known workplace hazard or safety violations
cooperate with their workplace’s Safety Committee or health and safety representative
use any safety equipment, protective devices or clothing required
not remove or make ineffective any protective device required by the Company or by the regulations.
OTHER DETAILS
Supervision of Others:
2 Direct reports
4-5 indirect reports
Travel Expectations :
15%
Cross border travel required
WHY WORK AT JJE?
Talented, dedicated and passionate team to work with
Exceptional best-in-class products and service offerings for our customers
Market-competitive compensation package with annual increase opportunities
Robust Group Benefits that are 100% paid for by the Company – inclusive of Health, Dental, Life, Disability and Travel coverage
Paid Personal Days
Charitable Giving Program
Educational Scholarship Program
Tuition Reimbursement
Employee & Family Assistance Program (EAP)
Employer Matching Retirement Savings Plan
Federally recognized as a certified Employment Equity organization
Member of multiple provincial safety programs and COR certified
Our Core People Values:
Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation and Ambition
WHO WE ARE:
As the leading distributor of public works equipment, Joe Johnson Equipment (JJE) provides mobile infrastructure-
maintenance equipment to municipalities and contractors across Canada and the US.
Through our branch network, we sell, rent, lease, service and support vacuum trucks, refuse & recycling collection vehicles, street sweepers, sewer cleaners, and inspection cameras.
JJE is a dynamic and growing organization, focused on maintaining an “employer of choice” culture. We have a stable, team-based, and collaborative work environment that drives our organization to be best-in-class within our industry. We offer opportunities across Canada and the U.S. and are committed to providing challenging and rewarding career paths for our employees. JJE provides very competitive compensation packages, robust group benefits and an opportunity to grow professionally.
JJE is a proud subsidiary of Federal Signal Corporation.
_____________________________________________________________________________________
If you are looking for a new opportunity, then we at Joe Johnson Equipment welcome your application. We encourage applications from all qualified persons, however only those who are being considered for the position will be contacted.
If you are contacted for an interview and require any accommodation, please notify HR in advance and we will provide applicable accommodation.#USJ