SEO Specialist

Broadway Smoke Shop, Denver, CO seeks SEO Specialist. The SEO Specialist encompasses competitive analysis, web optimization, keyword research, on-page SEO, organic growth strategies, Google Search Console management, technical SEO, email copywriting, and web copywriting, which is instrumental to improving our company's online visibility and driving organic traffic to our business website. The SEO Specialist focuses on improving search engine rankings and website optimization; and also contributes to various aspects of our digital marketing efforts, including email marketing, content creation, and graphic design. The creation of compelling content and visuals while maintaining SEO best practices will be crucial in enhancing our online presence and marketing campaigns. Specific duties and responsibilities are as follows: Competitive SEO Analysis: Conduct in-depth competitive analysis within our industry. Research and analyze our competitors' SEO strategies, identifying both strengths and weaknesses. Web SEO Audit & Optimization: Perform comprehensive web SEO audits to pinpoint areas that need improvement. Work closely with the development team to implement on-page and off-page optimizations to enhance our website's overall performance. Ensure that the website adheres to SEO best practices and guidelines will be a key focus. Keyword Research: Keyword research is a vital aspect of this role requiring extensive research to discover high-potential keywords. Based on findings, create keyword strategies to improve search engine rankings and drive targeted traffic to the website. On-Page SEO: Optimize website content, meta tags, and headers for search engines. Ensure that website content is relevant to selected keywords and implement on-page SEO best practices to directly impact visibility in search engine results. Organic Web Growth Strategies Develop and execute strategies aimed at increasing organic traffic and user engagement. Leverage content marketing, link building, and social media to foster organic growth. Google Search Console Management: Monitor and manage Google Search Console to track our website's performance. Analyze data, identify issues, and implement necessary improvements. Ensure website is in optimal shape according to Google's standards. Technical SEO: Address technical SEO issues, including optimizing site speed, ensuring mobile-friendliness, and enhancing crawlability. Collaborate closely with web developers to implement technical improvements to the website. Email Copywriting: Craft compelling email copy that aligns with our SEO goals. Ensure that email campaigns are optimized for both user engagement and search engine visibility. Web Copywriting: Produce high-quality website content that is SEO-friendly. Collaborate with content creators to maintain an SEO-focused content strategy. Email Campaign Creation: Create and execute email marketing campaigns, including crafting engaging and visually appealing email content to promote our products, services, or informational content. Ensure email campaigns are optimized for search engine visibility. SEO-Friendly Blog Writing: Produce SEO-friendly blog content, which involves researching and writing articles that provide value to our audience and adhere to SEO best practices. Banner Designing: Graphic design work, specifically creating banners for various digital marketing campaigns used across our website and online advertising platforms to create eye-catching visuals that align with our brand and marketing goals. Pamphlet Designing: Design pamphlets and promotional materials to be used in both digital and print marketing campaigns to convey our products, services, or messages to our target audience. Requires Bachelor of Business Administration or closely related field, including foreign academic equivalent. 3 years of experience utilizing the following skills: On-Page SEO; Technical SEO; Blog writing; Web Copywriti g; Email Copywriting; Content Strategist; Website SEO Audit; and Keyword Research. Demonstrated proficiency / Certification with the following software tools/technologies: Klaviyo; AHREF or SEMRUSH; Google Search Console; Wordpress or Shopify; Google Analytics; and Canva. $65,957/Yr. 180 S Broadway, Denver, CO 80209. To apply, send resume via email to Jared Zigmond, jaredzigmond@gmail.com.